Car Show! with Eddie Alterman

We're sharing an episode from another Pushkin podcast, Business History. Hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small, bringing to life the greatest innovations, the boldest entrepreneurs and the craziest mavericks in the archives of commerce and finance.

It's 1945. The Volkswagen factory has been bombed and members of the staff have been arrested as war criminals. So how did the company turn around in just a few years and begin making Beetle cars that became a global sensation? Big political and economic moves helped - but a British Army officer, Walt Disney and a New York ad agency also played pivotal roles in turning a car that Hitler had championed into the favourite ride of surfers, school teachers and hippies.

This is part 2 of a two-part series. Check out part 1 from last week.
Find more episodes of Business History on Apple, Spotify, YouTube, or wherever you get podcasts.
See omnystudio.com/listener for privacy information.

We're sharing an episode from another Pushkin podcast, Business History. Hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small, bringing to life the greatest innovations, the boldest entrepreneurs and the craziest mavericks in the archives of commerce and finance.

The VW Beetle was the biggest selling car of all time, and it found particular favor with people like hippies and surfers. But this icon of the 60s counterculture had its roots in Nazism. The Volkswagen—the People's Car—was an obsession of Adolf Hitler. He wanted to transform Germany into a land of drivers—and needed an affordable, but reliable automobile. Germany's private auto manufacturers knew the project was doomed to failure. So Hitler assembled a team of designers and factory managers to enact his vision - even if that meant enslaving workers and committing murder.

This is part 1 of a two-part series on the VW Beetle. Find part 2 here next Wednesday.

Find more episodes of Business History on Apple, Spotify, YouTube, or wherever you get podcasts.
See omnystudio.com/listener for privacy information.

The Toyota Land Cruiser returns as a more affordable SUV, Tony and Eddie take it off-roading to find out if it lives up to the Land Cruiser name.
For more on the Toyota Land Cruiser visit Car and Driver online.
See omnystudio.com/listener for privacy information.

The Lamborghini Huracán Sterrato is designed to play in the dirt, so we get it dirty. After a spirited drive, hosts Tony Quiroga and Eddie Alterman talk to Lamborghini’s chief technical officer Rouven Mohr to get the inside story on the Sterrato.
For more on the Lamborghini Huracán Sterrato visit Car and Driver online.
See omnystudio.com/listener for privacy information.

In our Car of the Year finale, the finalists from rounds 1-4 now go head to head! Eddie, Malcolm, and Alonzo Bodden talk through the finalists, explain why they deserve a place in history, and decide the Car Show Car of the Year once and for all. 
See omnystudio.com/listener for privacy information.