The Future of Guitar Amps Looks a Lot Like the Past (Dave Friedman, Friedman Amplification)
Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode, host Adam Wakeling speaks with Dave Friedman, founder of Friedman Amplification, about his approach to product development at the company; the analog versus digital debate; and what the future of boutique amps looks like.View on YouTube: https://www.youtube.com/watch?v=hSmHFXvpvXwTo learn more about Friedman Amplification, visit: https://friedmanamplification.com/ 00:00 Preview01:24 Intro02:25 Dave's founder journey06:15 Developing amp building skills08:20 The key to creating a company13:10 Option paralysis in digital modeling15:13 The lack of unique guitar tones today20:23 How Dave finds new product ideas23:16 Unsuccessful product releases24:25 Biggest Friedman product success29:10 The difficulty with US tariffs33:35 Early lessons learned38:10 Digital detoxing/experience of analog41:45 How buyer expectations have changed44:10 When to expand the product range45:50 Some insights for entrepreneurs48:40 A few quick-fire questions51:15 Why the amp naming convention?54:14 Friedman takes on other amps?55:05 New Vox-style Friedman amp56:00 How Dave adds his unique touch to vintage amps56:55 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Adapt or Fade: How Wampler Pedals is Navigating the Digital Storm
Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode host Adam Wakeling speaks with Brian Wampler, Founder of Wampler Pedals.From the humble beginnings of modding pedals in his garage to producing some of the most sought-after boutique pedals in the industry, Brian Wampler’s journey is one of passion, innovation, and a relentless pursuit of the perfect guitar tone.Watch this episode on YouTube: https://youtu.be/C4sYXrSJY8Y To learn more about Wampler Pedals, visit: https://www.wamplerpedals.com/Guitar Pedal Courses: https://www.guitarpedalcourse.com/ Chapters:00:00 Preview01:03 Intro02:07 Brian’s founder journey05:44 Importance of networking08:40 The Wampler product development process12:39 Getting feedback and external data15:40 Brian’s approach to hiring20:10 When to release new products24:14 The expectation of digital products28:50 Wampler’s audience and expectations30:38 The different USPs in guitar pedals37:13 Diversification of revenue streams40:27 Threat of digital modeling48:00 Asking Reddit’s most upvoted questions56:30 Quick-fire questions01:03:30 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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How Universal Audio Designs the Gear Trusted by the Pros
Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Rodrigo J. Ibieta, Director of Product Management, Hardware Products, at Universal Audio.What to expect:🟠 Product strategy insights for developing music hardware🟠 Inside stories from Fender and Universal Audio🟠 Tips on progressing in Product Management Chapters:00:00 Preview01:00 Intro and background06:47 Fender Acoustasonic stories12:00 How Fender segments its customers15:22 Product Strategy at Universal Audio19:59 Importance of speaking with customers20:50 Creating a product ecosystem24:10 Ensuring product alignment28:39 Talking Customer Lifetime Value31:30 Defining a few terms34:02 Process for New Business Cases37:32 Competitor landscapes39:30 Product feasibility process43:03 Lessons from product disappointments46:20 Advice to Product Managers49:46 A few quick-fire questions53:57 Outro🌐 Subscribe for free on Substack: https://www.productsofmusic.com🎥 Subscribe to Adam Wakeling's personal YouTube channel: @adamwakeling🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/products-of-music/id1683097403🎧 Listen on Spotify: https://open.spotify.com/show/07d7lJpIRYIZ0rr31xUa5X🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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How Rob Chapman turned his guitar passion into a business
Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode host Adam Wakeling speaks with Rob Chapman, Founder of Chapman Guitars.Rob is an English musician, YouTube content creator, and the founder and co-owner of Chapman Guitars. He is is known for his popular instructional YouTube channel with over 725,000 subscribers and as demonstrator of guitar equipment for Andertons Music Co. He is a lead singer and a guitarist, previously playing for the blues/Americana band Clockwork Wolf & Co, and rock band Dorje.Watch this episode on YouTube: https://www.youtube.com/watch?v=OnC9tEEDjNQ To learn more about Chapman Guitars, visit: https://www.chapmanguitars.com/Rob's YouTube Channel: https://www.youtube.com/@RobChappersChapters:00:00 Preview01:07 Intro02:40 The birth of Chapman Guitars05:05 The power of customer collaboration 09:49 How to make a great guitar?10:41 Rob's skillset that helped boost the brand13:04 Rob's values and company values15:12 Steering the ship in difficult times19:57 The uniqueness of the guitar product market23:28 Finding 'vibe' in developing products25:12 The rise of relicing guitars26:54 Finally talking about the café28:36 Separating business and creative sides 33:10 The issue with YouTube product demos36:17 Agile approach to manufacturing location 42:53 Decision to release a boutique guitar amplifier6:10 Rob's final thoughts48:00 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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How Daniel Steinhardt solved a problem guitarists didn't even know they had
Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Daniel Steinhardt, Founder of GigRig, about his 20-year journey founding the company and building it to be one of the market leaders in the guitar pedal accessory market.GigRig: https://shop.thegigrig.com/That Pedal Show: https://www.youtube.com/thatpedalshowChapters:00:00 Preview01:24 Intro01:50 The idea for GigRig06:00 Tone struggles and in the studio08:00 The challenge of complex effects 11:00 Moving to the UK12:50 Dan shows very first product16:15 Common founder story?20:50 The slow burn of Youtube for promotion22:20 The niche of the niche of the niche 25:40 Dan's music and product passion28:00 The beauty of being agile31:25 Deciding to launch a new product34:25 Dan's advice for new founders40:30 What keeps Dan's drive 42:50 The 'magic' of musical connections45:00 Outro and final thoughts🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
Get the full story on what makes a great music technology product, with 1-1 conversations from leading voices and rising stars. Hosted by Adam Wakeling, Product Manager.
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