Justin Reid, Senior Director of Global Partnerships Solutions, Tripadvisor
In this episode, we’re joined by Justin Reid, Senior Director of Global Partnerships Solutions from Tripadvisor, the world’s largest travel guidance platform. Justin shares how TripAdvisor is evolving from reviews to end-to-end travel planning, what brands can learn from pet care partnerships and Olympic athlete creators, and why trust, data, and meaningful experiences still win in a […]
--------
29:33
--------
29:33
Joseph Worswick, VP EMEA and Global Head of Sustainability, OpenX
In this episode, we speak with Joseph Worswick, VP EMEA and Global Head of Sustainability at OpenX – a leading programmatic platform driving progress on transparency, premium inventory, and sustainability. Joseph unpacks how OpenX became the first carbon-neutral ad tech company, why the future of programmatic depends on smarter curation and AI, and how culture and curiosity […]
--------
28:41
--------
28:41
Lina Tonk, Chief Marketing Officer, Recurly
In this episode, we’re joined by Lina Tonk, Chief Marketing Officer at Recurly, the leading subscription management platform helping brands unlock recurring revenue at scale. Lina shares how Recurly empowers companies across industries—from airlines to fashion—to innovate with subscription models and elevate the subscriber experience. She talks about the power of partnerships, the critical alignment between marketing, […]
--------
37:59
--------
37:59
Cat Botibol, Business Development Director, Secret Cinema
Join Cat Botibol, Business Development Director at Secret Cinema, as she unpacks the power of immersive storytelling, brand authenticity, and cultural connection. Discover why experiences are becoming the new media, how brands like Coca-Cola and EE are embedding into fandoms, and why emotional resonance, not reach, is the true metric of success. Learn what modern […]
--------
33:18
--------
33:18
Cat Hartland, UK Growth Lead, SBS
In this episode, we’re joined by Cat Hartland, UK Growth Lead at SBS, a company on a mission to level the playing field for independent agencies. Cat shares how SBS is democratising access to programmatic tech, building a thriving partner ecosystem, and helping indie agencies deliver big-agency performance, without the bureaucracy.
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
Polska