Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why stablecoins, immutable ledgers, and lower fees are reshaping digital advertising, what it means for brands and publishers, and how blockchain can finally become invisible tech […]
--------
28:55
--------
28:55
Elizabeth Kiehner, Chief Growth Officer, Nortal
Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, she shares how Nortal drives impact at scale. Discover her journey from advertising to AI, why storytelling matters in complex sales, and how modern growth leaders can build credibility, personalisation, […]
--------
32:53
--------
32:53
Clare Turner, Chief Commercial Officer at Pearl & Dean
Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through immersive storytelling.
--------
32:03
--------
32:03
Owen Griffiths, Commercial Revenue Director, The Sun
Join Owen Griffiths, Commercial Revenue Director at The Sun, as he shares how one of Britain’s most iconic media brands is evolving across platforms, from print to programmatic, partnerships to original video. Learn how The Sun blends scale, creativity, and data-driven insight to deliver front-of-mind results for brands like Tesco and Paramount+, while tackling news […]
--------
28:38
--------
28:38
Justin Reid, Senior Director of Global Partnerships Solutions, Tripadvisor
In this episode, we’re joined by Justin Reid, Senior Director of Global Partnerships Solutions from Tripadvisor, the world’s largest travel guidance platform. Justin shares how TripAdvisor is evolving from reviews to end-to-end travel planning, what brands can learn from pet care partnerships and Olympic athlete creators, and why trust, data, and meaningful experiences still win in a […]
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
Słuchaj The Business of Marketing, Inwestomat - oszczędzanie, inwestowanie, wolność finansowa i wielu innych podcastów z całego świata dzięki aplikacji radio.pl
Polska