Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs

On today's episode of the REAL Personal Branding Podcast, international best-selling author, award-winning speaker, TEDx speaker, podcaster of a number 1 rated podcast, and online business owner Teresa Heath-Wareing shares her insights on personal branding, visibility strategy, and online business growth. A strategic marketing and business growth coach, she works with online business owners, course creators, membership owners, and coaches to grow their businesses to six- and seven-figure levels.
In her conversation with Lauren, Teresa shares how she helps business owners increase their visibility and become the go-to expert in their field. She reveals strategies for defining your niche, pitching yourself confidently for podcasts and speaking engagements, and creating lead magnets that convert. Teresa also stresses why focusing on a smaller, engaged audience can produce better results than chasing large numbers.
If you're an online business owner, course creator, or coach, don't miss this episode for actionable advice to build credibility, boost visibility, and turn your audience into loyal clients. Teresa explains how to grow your personal brand authentically, confidently share your expertise online and on stage, and avoid feeling pushy or overwhelmed.
Connect with Lauren V. Davis here:
https://linktr.ee/ldaviscreative
Connect with Teresa Heath-Wareing here:
https://calendly.com/url?q=https%3A%2F%2Fteresaheathwareing.com%2Fvisible
https://www.instagram.com/teresa_heathwareing

In this episode of the REAL Personal Branding Podcast, Lauren sits down with Kat Boogaard, a full-time freelance writer with over 10 years of experience. Kat specializes in long-form content for software clients in the "world of work" space and offers advice and resources for fellow freelancers through her newsletter, social media, and freelance shop. She shares her strategies for using data to book clients and secure speaking engagements, including leveraging content analytics, crafting pitches that get noticed, and attracting ideal clients via social media. Kat offers tips on personal branding, client acquisition, project-based pricing, recurring income, and scaling a freelance business without burnout. If you're a freelancer, entrepreneur, or a professional navigating a career transition who wants to grow your brand and land more opportunities, don't miss this episode with Kat Boogaard.
Connect with Lauren V. Davis here:
https://linktr.ee/ldaviscreative
Connect with Kat Boogaard here:
https://katboogaard.com/subscribe

In this solo episode of REAL Personal Branding, Lauren shares data-backed insights to help entrepreneurs and speakers book more speaking engagements and attract more clients. She breaks down statistics about consistent branding, emotional marketing, and brand loyalty and shows you how to apply them to your personal brand strategy.
You'll learn how maintaining consistent brand elements across your website, social media, and speaking materials can increase revenue by over 20%. Lauren also uncovers why emotional connection builds deeper audience trust than discounts or promotions, and how authentic storytelling can grow your long-term visibility and impact.
Through practical steps, Lauren helps you audit your brand presence, create content that resonates emotionally, and design systems that strengthen loyalty with your audience. If you're ready to build a recognizable, trusted brand that opens doors to new opportunities, this episode will help you turn data into meaningful growth.
Connect with Lauren V. Davis here:
https://linktr.ee/ldaviscreative
I believe in sharing where my insights come from, so every statistic and takeaway in this episode is supported by credible, recent research. 
Sources include WebFX – Branding Statistics, Marq (Lucidpress) – The Impact of Brand Consistency, DesignRush – 35+ Branding Statistics, Blacksmith Agency – Top Branding Statistics, Funnel.io – Brand Consistency: Why It Matters, Fuel For Brands – The ROI of Branding, Exploding Topics – Branding Statistics, Cropink – Branding Statistics, Papirfly – Brand Consistency: The Ultimate Guide, Spinutech – Measuring the ROI of Branding, Bloomreach + eMarketer Study (2025) – Emotional Connections Drive Brand Loyalty in Today's Economy, Amra & Elma – Brand Consistency ROI Statistics 2025, and Amra & Elma – DTC Brand Loyalty Statistics 2025. 
Each of these reports contributes to a fuller picture of how brand consistency, authenticity, and emotional connection influence visibility, trust, and long-term audience loyalty for entrepreneurial speakers.

Want to write emails people actually open and stories that sell without feeling salesy or sounding like paragraphs of ai?
In this episode of the REAL Personal Branding Podcast, Lauren interviews award-winning copywriter, course creator, and author Laura Belgray about how conversational copywriting helps you connect, convert, and stand out online.
Laura, founder of Talking Shrimp, co-creator of "The Copy Cure," and author of "Tough Titties," shares her best tips for finding your authentic voice, telling better stories, and writing words that make people say, "Oh my gosh, me too."
If you've ever wondered how to write email subject lines that increase open rates, storytelling techniques for entrepreneurs, or how to build a brand voice that sells without sounding fake, this episode is packed with practical insights.
Laura Belgray is the founder of Talking Shrimp, co-creator of "The Copy Cure," and author of "Tough Titties." She's an award-winning copywriter who's written for NBC, Bravo, HBO, and top online entrepreneurs, including Marie Forleo and Amy Porterfield. Laura teaches business owners how to write in their own voice so they can attract dream clients, grow their personal brands, and increase their revenue without sounding like anyone else.
In this episode:
How conversational copywriting connects more deeply and converts better than corporate jargon
Boosting email performance with subject lines that increase open rates and build curiosity
Transforming ordinary experiences into powerful stories using entrepreneurial storytelling techniques
Selling through email with confidence and authenticity, and no pushy tactics required
Avoiding common copywriting mistakes that weaken your message and lose your reader's attention
Building trust and loyalty through authentic marketing that celebrates imperfection
Strengthening your brand voice so every word sounds unmistakably like you
Connect with Lauren V. Davis here:
https://linktr.ee/ldaviscreative
Connect with Laura Belgray here:
Laura's Website: talkingshrimp.com
Buy her book: www.talkingshrimp.com/book
The Copy Cure: thecopycure.com

On today's episode of the REAL Personal Branding podcast, Lauren interviews Angus Nelson, executive coach, speaker, and author of the upcoming book "Confidence Comes Later." Angus helps high-performing leaders reclaim their clarity and purpose by reconnecting with who they truly are, not just what they've built.
Angus shares his deeply personal journey through burnout, addiction, and divorce, and how those experiences helped him rebuild a more honest, grounded life. He and Lauren talk about how confidence often follows action, how to rewrite the internal stories that hold us back, and why slowing down can be your boldest move. Angus opens up about detaching identity from achievement, navigating impostor syndrome, and telling your story without oversharing.
They explore how personal branding becomes more powerful when aligned with your inner truth. This episode is full of honest perspective, useful mindset shifts, and practical encouragement, especially for leaders in a season of change.
Connect with Lauren V. Davis here:
https://linktr.ee/ldaviscreative
Connect with Angus Nelson here:
https://www.linkedin.com/in/angusnelson
https://www.instagram.com/angusnelson