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Business Of Therapy

Kelly McKenna, Therapist & Business Coach
Business Of Therapy
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  • How I Told My Therapy Clients I’m Pregnant & Going on Maternity Leave
    Today's episode is a bit of a personal one. I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for maternity leave. Maybe you're newly pregnant, or you're trying to conceive. Or maybe you're thinking about future family planning and want to be super prepared for that time!Wherever you are, I know it can feel kind of tricky navigating this important season. If you're a fellow pregnant therapist or mom, I SEE you. I truly appreciate your support, love, and advice during this time. I'm excited to enter this new era, and I'm cheering you on as you do, too!In this episode, I cover: When to share your pregnancy news with clientsWhy some clients may need extra support as you prepare for leaveHow to plan your coverage based on the length of your leaveWhat to say + how to say when telling clients you’re stepping awayCreating a clear re-entry plan before your returnNavigating unique situations and unexpected leave changesCommon fears therapists face when taking maternity leaveTips to help increase the chances of clients returningFactors that might impact whether clients return after your leave Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts, straight to your inbox! Register here!
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  • The *REAL* Reason She’s Getting Results… And You’re Not
    Have you ever seen someone else's success story and wondered, "Why isn't that happening for me?!" This is a conversation that comes up a LOT with my coaching clients and VIP community. What's really behind this? Comparison.While comparison isn't a bad thing (it's a natural part of growth), it can feel discouraging when you're trying to grow your business. The truth is, you're probably not comparing apples to apples. You're looking at someone else's "after" on Instagram while you're still in your "during!"In today's episode, I'm talking about the *REAL* reason she's getting results and you're not. In this episode, I cover: What’s really behind the client testimonials you seeFactors that influence your growth timelineDefining success on YOUR terms Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts, straight to your inbox! Register here!FREE 4 Day Reels Challenge July 21-24, 2025
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  • Therapist to Author: How to Get a Book Deal with the ‘Big Five’ with Dr. Marina Rosenthal
    I'm honored to welcome PPA alum and author Dr. Marina Rosenthal to the podcast today to chat all about how to get a book deal with the 'big five.'Marina's presence on Instagram has played a HUGE role in her becoming a published author. But she always had a bigger vision: writing a book to help the underserved couples she's passionate about.If you've ever dreamed of writing a book or expanding your impact beyond the therapy room, Marina's story is proof that it IS possible. I know this episode will inspire you to take action and pursue big and exciting opportunities, too!!In this episode, we cover: How Instagram helped Marina grow her practice AND land a book dealWhy Marina chose to focus on high-conflict couples and write a book for themThe behind-the-scenes of Marina’s book deal and what the process looked likeHow book payments typically workA surprising + FUN part of Marina’s publishing journeyHow Marina’s juggling of motherhood, a thriving practice, Instagram, and writingWhat’s next now that her book deal is officialThe learning curve that came with navigating the book worldWhy carving your own path always beats following someone else’s roadmapConnect with Marina:Follow on InstagramFollow on TikTokCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out Bethany Saltman’s website (Marina’s book proposal coach)This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training
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  • Consistent Posting Is Step One - Here’s What Comes Next
    If you're showing up on Instagram, creating content, AND posting consistently, but you're not getting the results you want, you're NOT alone. This is something I hear super often from therapists!In today's episode, I'm talking about why consistent posting is step one + what comes next. What often gets missed is the whole strategy BEHIND the content. This is the stuff that really moves the needle!I hope this episode encourages you to rethink what "consistency" means. It's not just consistent posting - it's about intentionality! And…if you're craving more, I'd love to support you with all of this inside the Private Practice Academy Bundle (PPA).In this episode, I cover: Realizing that you’re NOT the only person who’s struggling with InstagramFactors beyond “consistency” that go into effective Instagram marketingHow PPA can truly support you with Instagram & *finally* see resultsWhy mastering marketing makes it so much easier to take action & grow fasterConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out PPA alumni Abby on Instagram @exhaleforeightThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts,...
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  • The Step-by-Step Process to Reaching $100K in Private Practice
    Reaching six figures in private practice is a goal that’s on sooo many therapists’ minds. I know it might sound like a dream, but it’s WAY more doable than you think!In today’s episode, I’m sharing my step-by-step process to reaching $100k in private practice. I’ve learned proven methods and strategies that *actually* work, and I want you to understand those (no gatekeeping here). And no… it doesn’t have to be overwhelming. You don’t have to burn out, go viral, or be working 24/7, either!Still feel like you need more personalized support in implementing these strategies? I would LOVE to walk alongside you in PPA and make that $100k in private practice your new reality!In this episode, I cover: A quick math breakdown to show how doable $100k/year really isWhy having a clear niche is a non-negotiableBuilding a solid Instagram presence that leads to more connections & conversionsStaying focused so you actually DO get clientsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts, straight to your inbox! Register here!FREE 4 Day Reels Challenge July 21-24, 2025
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O Business Of Therapy

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode!
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