Business Of Therapy

• Why Social Media Feels So Overwhelming Right Now

  Let's be real - posting on Instagram consistently is a LOT. It's basically an (additional) full-time job! As a therapist, you're already seeing a full caseload. You're handling documentation, coordinating care, and still trying to be a human outside of work. Then you remember it's been five days since your last post. UGH.It's no freaking wonder social media feels so overwhelming! Here's the thing, though: I want you to know how marketing actually works for therapists. The idea that you just need more motivation or confidence to be consistent is a complete LIE!In today's episode, I'm diving into why social media feels so overwhelming right now.In this episode, I cover: The real time commitment it takes to be consistent on InstagramStep-by-step breakdown of what goes into creating a reelCommon Instagram myths therapists need to stop believingWhy showing up is a skill & not something you’re just “naturally” good atHow the Reels Membership gives you a system for sustainable consistencyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:Sign up for The Annual Reels Membership here! But hurry, your chance to get 3 months free + bonuses expires July 30th at 11:59 PM EST!

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• Stuck in 200-View Jail? Why Your Reels Aren’t Working (And How to Fix Them)

  Okay, it's time to call it out: the 200-view jail is REAL. You *finally* post that Instagram reel you overthought for way too long…and it gets 243 views. Again. Here's the truth, though: getting low views doesn't automatically mean your content is bad.In fact, most creators (yes, even the ones you look up to) only average 8-10% of their follower count in views. If you've got 1,000 followers, 80-100 views per reel is actually NORMAL!But if your goal is growth and client conversion, there are some key things that might be holding you back. In today's episode, I'm sharing why your reels aren't working and how to fix them.In this episode, I cover: What’s *actually* normal when it comes to reel viewsCommon reasons you’re stuck in 200-view jailHow to break out and start seeing real results Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out Jordan’s ReelCheck out Sol’s ReelMy reel from July 2024This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:Sign up for The Annual Reels Membership here! But hurry, your chance to get 3 months free + bonuses expires July 30th at 11:59 PM EST!

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• How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko

  I’m excited to welcome somatic therapist Ariell Murcko to the podcast today to talk about her INCREDIBLE growth on Instagram. After joining the Reels Membership in July 2023, she grew from 1k followers to 50k followers in only 6 months!!But what really stands out is all the BTS work she put in to make it happen. Ariell’s story is evidence that showing up consistently, sharing your truth, and building community WORKS. It’s such a fun conversation, and will totally inspire you to take action on your own goals!!In this episode, we cover: Why Ariell started her Instagram during grad school + how it’s evolved sinceThe clients she supports as a therapist + how her niche naturally shifted over timeAriell’s journey from 1k to 50k followers in under a yearWhat real consistency looked like during her biggest growth season + why it became a non-negotiablePrepping her content each dayHow her IG presence shifted during maternity leave (but didn’t crumble)Why community & connection have been key drivers for her on InstagramAriell’s future goals with IGHer 2 private live coaching groups + how she shifts her content during launchesThe decision to keep her kids’ faces offline while still showing up as a momWhy you need to keep showing up & sharing those spicy, taboo topicsConnect with Ariell:Follow on Instagram @wildwisecounselingFollow on FacebookCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist

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• A Debrief: My Top 5 Viral Reels

  Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages, @sitwithkelly and @businessoftherapy. These are the reels that racked up the biggest view counts, but we’re not JUST talking about numbers here. I’m sharing what worked well and what I’d do differently (because, yes, I learned something from all of them) so YOU can use these lessons to boost your own content strategy on Instagram!In this episode, I cover: What worked (and why) in my most viral reel everKey takeaways from my 2nd most viral reelInside look at my 3rd most viral reel + lessons learnedWhat I’d change about my 4th most viral reelWhy my 5th most viral reel brought powerful results Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:Viral Reel #1Viral Reel #2Viral Reel #3Viral Reel #4Viral Reel #5This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training

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• How I Told My Therapy Clients I’m Pregnant & Going on Maternity Leave

  Today's episode is a bit of a personal one. I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for maternity leave. Maybe you're newly pregnant, or you're trying to conceive. Or maybe you're thinking about future family planning and want to be super prepared for that time!Wherever you are, I know it can feel kind of tricky navigating this important season. If you're a fellow pregnant therapist or mom, I SEE you. I truly appreciate your support, love, and advice during this time. I'm excited to enter this new era, and I'm cheering you on as you do, too!In this episode, I cover: When to share your pregnancy news with clientsWhy some clients may need extra support as you prepare for leaveHow to plan your coverage based on the length of your leaveWhat to say + how to say when telling clients you’re stepping awayCreating a clear re-entry plan before your returnNavigating unique situations and unexpected leave changesCommon fears therapists face when taking maternity leaveTips to help increase the chances of clients returningFactors that might impact whether clients return after your leave Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:Sign up for The Annual Reels Membership here! But hurry, your chance to get 3 months free + bonuses expires July 30th at 11:59 PM EST!

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