In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of creative environments, the art of character development, and the enduring impact of storytelling in brand building.
The creative force behind iconic campaigns like the M&M’S "human" characters and Allstate's unforgettable "Mayhem," Susan has helped shape some of the most memorable brand voices in advertising. Her contributions to the industry have earned her numerous accolades, including being named one of Ad Age's "100 Most Influential Women."
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Sam Rowlands: Killer Stats and Pink Chips
This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA.
Sam takes us back to her roots, growing up on a farm outside a small town in rural Australia, and shares how that upbringing shaped her perspective and creative grit. We trace her journey from the country to the cutting edge of global creative work and unpack the story behind Pink Chips, her bold, personal, and provocative creative project that's putting female business leaders first and turning heads for all the right reasons.
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
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