AdTechGod Pod

Katie Daleo, GM of the CPG ads business at DoorDash, joins the AdTechGod Pod to discuss how retail media is evolving and how DoorDash is helping CPG brands reach consumers in new ways. She shares her journey from Right Media and Unilever to building retail media capabilities at Jet and DoorDash, along with insights into data, targeting, and the future of advertising.

Katie explains how DoorDash uses closed-loop measurement, dish-level targeting, and off-site audience activation to help brands drive performance. She also discusses the growing complexity of retail media networks, why simplification matters for advertisers, and how AI and data will shape the next phase of the ad tech ecosystem.

Takeaways

Katie Daleo’s career spans early ad tech, CPG brand management, and retail media leadership.

DoorDash connects CPG brands with consumers using its marketplace and retail media platform.

Dish-level targeting lets brands reach users based on the meals and cuisines they order.

Closed-loop measurement allows advertisers to track campaigns directly to purchases on DoorDash.

Retail media networks must balance simplification with tailored solutions for different brands.

AI and data analysis are becoming key tools for faster consumer discovery and decision making.

Strong leadership comes from curiosity, intentional career moves, and understanding personal strengths and gaps.

Chapters

00:00 Introduction to Katie Daleo and the DoorDash CPG ads business

01:00 Katie’s path from Right Media to Unilever and into retail media

04:00 How DoorDash’s retail media platform works for CPG brands

05:18 Dish-level targeting and how brands reach food-affinity audiences

07:25 The role of data science and insights teams in advertising strategy

08:22 Trends shaping retail media and advertising over the next year

10:20 Closed-loop measurement and full-funnel advertising on DoorDash

12:15 AI, consumer discovery, and the future of search and advertising

14:08 Using DoorDash data for off-site advertising campaigns

15:37 Building partnerships and scaling DoorDash retail media

18:16 Leadership lessons and building a successful career in ad tech
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Recorded live at the Marketecture Live Conference in New York City, this episode brings together Cosette Chaput, CEO & Co-Founder, Always Alpha; Allyson Felix, Co-Founder, Always Alpha; Wes Felix, Co-Founder, Always Alpha; and Zoe Ruderman, Chief Content Officer, ADWEEK, to unpack how female athletes are reshaping brand strategy, storytelling, and ROI.

From breaking outdated sports marketing models to building authentic athlete-driven campaigns, this conversation dives into why brands need to rethink their approach now, before the window closes ahead of LA28.

Takeaways

Women’s sports is a high-growth business, not a trend, delivering strong and compounding ROI.

Traditional sports marketing models were built for men and do not translate effectively to female audiences.

Brands miss the mark by targeting male audiences instead of engaging female consumers authentically.

Female athletes outperform influencers in engagement and trust despite having smaller followings.

The biggest opportunity lies in storytelling. Female athletes bring relatable, real-life narratives that drive deeper connection.

Waiting until major events like the Olympics is too late. Effective campaigns require long-term buildup.

Investment in women’s sports is currently top-heavy, creating sustainability risks if the broader ecosystem is not developed.

Brands that win collaborate with athletes as partners, not just endorsers.

Categories like beauty are leading the way, while sectors like finance and automotive still lag behind.

The window of opportunity is open but closing fast as competition and valuations rise.

Chapters

00:00 Introduction to the session and why women’s sports matter now

00:56 The origin story of Always Alpha

02:43 The problem with one-size-fits-all athlete representation

03:18 Why women’s sports is still misunderstood as a trend

04:40 Why traditional sports marketing does not work for women

05:32 Looking ahead to LA28 and the future of brand investment

06:19 The risk of a women’s sports bubble

08:15 What brands should be doing differently by LA28

09:08 The power of 360 storytelling in women’s sports

10:15 Authenticity and relatability as marketing advantages

11:23 What brands are getting wrong today

12:39 Why storytelling beats templated campaigns

14:05 Female athletes vs influencers, engagement and impact

15:19 ROI in women’s sports and brand trust

16:07 The education gap with brands entering sports

16:59 Why brands need to act now

17:26 Categories leading the way (beauty, retail)

18:17 Opportunities in underrepresented industries

19:00 How Always Alpha defines success today

20:17 What is driving optimism for the future

23:05 Closing remarks

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Lauren Douglass, founder of Reverve, joins AdTechGod to unpack what modern B2B marketing actually needs to look like now. From her journey through Citibank, Teads, and Channel Factory to building a consultancy that stitches PR, social, and content into one strategy, Lauren shares why authenticity and point of view beat polished jargon every time. They dive into the real grind of content creation, how personal brands will drive B2B growth into 2026, and where AI helps without replacing the human connection that makes marketing work.

Takeaways

Lauren Douglass has a rich marketing background, having worked with major companies like Citibank and Channel Factory.

Reverve was founded to simplify and enhance B2B marketing strategies, focusing on integration across channels.

Content creation is more challenging than many realize, requiring organization and planning.

The future of marketing will heavily rely on personal branding and authentic storytelling.

Brands that embrace personality and authenticity will stand out in the competitive landscape.

AI will play a significant role in content creation, but human connection remains vital.

Consistency in content creation is key, even when results are not immediately visible.

Embarrassment and vulnerability are part of the journey in building a personal brand.

Companies should encourage their employees to share their unique stories and perspectives.

The marketing landscape is shifting towards more human-centric approaches, moving away from corporate jargon.

Chapters

00:00 Introduction to Lauren Douglass and Her Journey

02:58 The Evolution of Marketing in B2B

05:38 Content Creation Challenges and Predictions for 2026

08:22 Finding Balance in Content Quality and Frequency

11:17 The Importance of Personal Branding

13:57 Navigating the Future of Advertising

16:46 Embracing Authenticity in Marketing

19:39 The Core of Effective Marketing

22:27 AI's Impact on Content Creation

24:03 The Passion Behind Marketing
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Linsey Loy, Head of Strategic Development and Executive Engagement at Publicis Groupe, shares her path from broadcast journalism to agency leadership, how pitch processes are changing, why unified measurement is now essential for CMOs to align marketing with real business outcomes, and how trust, data, and identity strategies shape stronger performance while resilient, people first leadership helps teams grow and thrive.

Takeaways

The advertising industry is volatile with frequent mergers and acquisitions.

Lindsey’s career path has been non-linear, emphasizing the importance of adaptability.

Client expectations have evolved, requiring agencies to be more agile and responsive.

Unified measurement strategies are crucial for understanding business growth.

Data privacy compliance is non-negotiable for agencies in the data business.

Building trust with clients is essential for long-term relationships.

Empowering younger generations in the industry is a priority for Lindsey.

Success is defined by personal fulfillment, not just titles or money.

Humanity and communication skills are vital in leadership roles.

Creating a supportive work environment fosters better team dynamics.

Chapters

00:00 Introduction to Lindsey Loy and the AdTech Landscape

02:26 Lindsey’s Career Journey and Industry Insights

05:35 Evolving Client Expectations and Agency Roles

08:43 The Importance of Unified Measurement Strategies

12:07 Data Privacy and Compliance in Advertising

14:38 Building Trust and Value in Client Relationships

18:33 Career Progression and Empowering Future Generations

22:33 The Role of Humanity in Leadership and Team Dynamics
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In this episode of the AdTechGod Pod, Alyssa Furth, Senior Manager at Credera, shares her journey in the marketing and technology sectors. She discusses her intentional path into the industry, her experiences at Horizon Media, and the importance of bridging the gap between AdTech and MarTech. Alyssa emphasizes the challenges of data integration and the need for a cohesive understanding of the customer journey. Additionally, she addresses the unique challenges women face in tech and the importance of confidence and community support.

Takeaways

Alyssa has been intentional about her career in marketing.

She credits her success to strong female leaders in her early career.

The industry is undergoing significant transitions, especially in data and technology.

Bridging AdTech and MarTech is crucial for effective marketing strategies.

Data integration is a major challenge for marketers today.

Alyssa emphasizes the importance of understanding the customer journey.

Women in tech face unique challenges but can find support in community.

Confidence is key in navigating the tech industry.

Asking questions is essential for learning and growth.

Alyssa enjoys breaking down complex problems into manageable solutions.

Chapters

00:00 Introduction to Alyssa Furth and the Podcast

02:28 Alyssa's Journey into AdTech and MarTech

13:04 Bridging AdTech and MarTech

17:50 Challenges in Data Integration

19:43 Alyssa's Career Insights and Personal Growth

21:53 Being a Woman in a Male-Dominated Industry

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