AdTechGod Pod

Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile, joins AdTechGod to discuss Liftoff Mobile's IPO, the evolution of programmatic advertising, AI-powered creative optimization, the future of mobile app advertising, and why mobile remains the most undervalued advertising channel. Casie also shares her career journey, leadership lessons, and advice for women building careers in ad tech.

Takeaways

Liftoff Mobile's IPO marks a major milestone for the mobile advertising industry.

AI is transforming mobile advertising through creative personalization and campaign optimization.

Human creativity remains essential alongside generative AI.

Mobile advertising continues to be one of the industry's most underpriced opportunities.

Liftoff Mobile's unique DSP, SSP, and exchange ecosystem creates valuable data advantages.

Transparency and direct publisher relationships are becoming increasingly important.

Strong company culture and leadership played a key role in Casie's career growth.

Preparation, confidence, and mentorship are critical for women succeeding in ad tech.

Chapters00:00 Introduction: Meet Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile01:48 Liftoff Mobile's IPO and what it means for the company03:50 Casie's career journey from publishing to ad tech09:19 From Twitter and MoPub to joining Liftoff Mobile13:44 What an SVP of Programmatic Exchange actually does16:47 How AI is changing programmatic advertising19:19 Balancing AI with human creativity in ad creative21:55 Inventory transparency and publisher trust24:47 Why mobile advertising is still the most undervalued advertising channel27:46 Liftoff Mobile's unique exchange, AI infrastructure, and competitive advantage29:47 Career advice and leadership lessons for women in ad tech32:33 Final thoughts and closing remarks
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How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family.

Takeaways

How AI agents optimize publisher revenue beyond traditional ads.

Why engagement matters more than impressions.

MULA's vision for commerce, newsletters, and CTV monetization.

Separating AI hype from real business value.

Leadership lessons from startups, publishing, and revenue growth.

Chapters00:00 Introduction to Lori Tavoularis & MULA01:29 From Publishing Executive to Startup Leader06:06 How MULA Uses AI to Increase Publisher Revenue11:39 Commerce, Content Recommendations & User Intent13:02 Agentic AI and Smarter Monetization14:20 Expanding into Newsletters and CTV17:31 AI Hype vs. Real Business Impact20:59 AI Tools for Sales and Revenue Teams21:02 Women in AdTech Leadership26:49 Final Thoughts & What's Next for MULA
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Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry.
Takeaways

Don shares lessons from DoubleClick, Google, Infillion, and AdImpact.

AdImpact is expanding beyond political advertising into cross-TV intelligence.

CTV and broadcast measurement require larger datasets and ACR technology for accuracy.

Political advertising in 2026 is expected to rival presidential election spending levels.

Local CTV presents one of the biggest growth opportunities in television advertising.

AI is improving data processing, automation, and predictive insights.

Despite automation, trust and human relationships remain critical in media buying and selling.

Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV08:01 The Challenge of Measuring Linear TV and Streaming Audiences10:09 What Advertisers Want from TV Measurement11:31 How AdImpact Uses ACR Data and Large TV Panels13:14 Who Uses AdImpact's Data and Insights?14:26 The Biggest Data Challenges in Media Intelligence16:34 AI, Data Validation, and Operational Efficiency18:54 Political Advertising Outlook for 202620:27 The Future of Local CTV Advertising23:10 What's Overhyped in Ad Tech?24:00 Why Relationships Still Matter in an AI-Driven Industry26:05 Final Thoughts and Closing Remarks
Guests: AdTech God
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Craig Benner, Founder & CEO of Accretive, joins the AdTechGod Pod to discuss the future of Digital Out of Home (DOOH), measurement, attribution, media buying, and why brands are increasingly investing in high-impact advertising beyond traditional digital channels.

Takeaways

DOOH remains one of the most underinvested channels despite its massive reach.

Measurement has historically been the biggest challenge for out-of-home advertising.

Accretive helps connect physical-world exposure to digital outcomes.

Better attribution drives greater confidence and media investment.

Search often captures intent rather than creating it.

Out-of-home excels at generating awareness and demand.

Brands are shifting budgets from linear TV into measurable alternatives.

Mobility data plays a key role in audience targeting and measurement.

Media Mix Modeling is helping validate the value of DOOH.

Retail media presents a major opportunity for out-of-home advertising.

AI and standardization are accelerating industry adoption.

Education remains critical for broader DOOH growth.

Chapters00:00 Meet Craig Benner and Accretive 01:09 From Viant to founding Accretive 02:06 Discovering the opportunity in DOOH 03:45 Why out-of-home should command more ad spend 04:40 The measurement-first philosophy behind Accretive 05:47 Solving attribution challenges in DOOH 07:12 Which advertisers benefit most from out-of-home 08:49 How audience targeting works in DOOH 10:33 Measuring foot traffic, web lift, and outcomes 11:09 Where today's DOOH budgets come from 12:45 The industry's overreliance on lower-funnel marketing 13:51 Why out-of-home creates demand and intent 15:32 Giving DOOH the credit it deserves 16:53 How measurement changes media allocation decisions 18:01 The reality of search and retargeting attribution 19:49 The future of digital out-of-home advertising 20:46 AI, MMMs, and industry standardization 21:47 Educating agencies and media buyers 24:14 Retail media and the "last inch" opportunity 25:40 Resources for learning more about DOOH 26:52 Final thoughts and closing remarks

Guests: AdTechGod
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Fox's $22 billion acquisition of Roku is one of the biggest media and advertising technology stories in years, and it could fundamentally reshape connected TV.

In this special breaking news episode of the AdTechGod Pod, AdTechGod is joined by Kyle Dozeman Co-Founder & CEO at Kovva  and former CRO of PubMatic, Richie Hyden (SVP of Publisher Solutions at Viant Technologies), and David Nyurenberg (SVP at InterMedia Advertising) to discuss the strategic implications of the deal.

This episode covers why Fox made this move, what Roku's 100+ million household footprint brings to the table, and why identity, audience data, and operating system ownership may be more valuable than streaming content itself. They also discuss how the acquisition could transform audience targeting, measurement, content discovery, programmatic advertising, and Fox's ability to compete with giants like Amazon, Google, Netflix, and Disney.

Will this create a new advertising powerhouse? How will brands, agencies, and publishers be affected? And five years from now, will this be remembered as a content play, an identity play, or the deal that changed connected TV forever?

Tune in for expert analysis on one of the most consequential acquisitions in the history of streaming.

Key  topics


Fox's acquisition of Roku and its strategic implications


The role of identity and audience data in the deal


Impact on content distribution and platform dynamics


Changes in ad tech and programmatic buying


Future of streaming, content, and advertising

Chapters

00:00 Introduction to the Acquisition

01:50 Understanding the Strategic Importance of Roku

06:21 Identity and Audience Data: The Core Asset

10:16 The Impact on Ad Placements and Market Dynamics

14:01 Advertiser Perspectives on the Acquisition

16:55 Transparency in Advertising: A New Era?

21:18 User Acquisition and Market Positioning

23:19 Future Implications of the Acquisition

26:22 Looking Ahead: The Next Five Years

Interested in attending Marketecture Live Chicago on September 23, 2026?. Attendance is free for qualified brands and agencies, and early bird pricing ends soon for everyone else. 

Register now to secure your spot at chicago.marketecturelive.com.

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