AdTechGod Pod

AdTechGod sits down with Andrew Swinand, CEO of Inspired Thinking Group (ITG) and former CEO of Publicis Groupe Creative U.S. and Leo Burnett.
Andrew shares how AI-powered content automation is helping global brands produce personalized creative at scale, reduce production costs by 50%, cut campaign timelines from 8 weeks to 2 weeks, and drive stronger marketing performance. They discuss operational AI vs generative AI, the future of agencies, creative effectiveness, personalization, and why the next decade may bring a creative renaissance instead of creative replacement.
Takeaways

AI-powered content automation is enabling brands to create personalized content at an unprecedented scale.

ITG helps global brands localize campaigns across languages, markets, and audiences using AI.

Brands are reducing production costs by roughly 50% while significantly speeding up go-to-market timelines.

Operational AI delivers more immediate ROI than purely generative AI use cases.

Most companies already possess valuable creative assets but struggle to find and utilize them efficiently.

Effective personalization is not about one-to-one marketing but identifying "meaningful breaks" within audiences.

Creative quality remains critical despite AI advancements.

The future agency model will focus more on strategy, insights, and creative concepts while automation handles production.

AI will eliminate repetitive production work but increase demand for higher-quality creative thinking.

Andrew predicts a creative renaissance driven by the abundance of AI-generated content.

Chapters00:00 Introduction & Welcome01:01 Andrew Swinand's Career Journey04:36 From Publicis & Leo Burnett to ITG06:20 What Inspired Thinking Group (ITG) Does07:43 How AI Transforms Content Production09:10 Cutting Costs, Speeding Up Campaigns & Personalization at Scale11:00 Why More Creative Variations Drive Better Performance12:42 Operational AI vs Generative AI15:18 AI-Powered Asset Organization & Content Discovery17:03 The Right Way to Personalize Advertising20:00 Why Creative Matters More Than Ever21:28 The Future of Agencies in an AI World23:28 AI Slop, Content Overload & Marketing Challenges26:36 What Marketers Are Overhyping About AI27:03 Andrew's Vision for Advertising in 5 Years28:23 Final Thoughts & Wrap-Up
Guests: AdTech God
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Entrepreneur and former Magnite Chief Product Officer, Adam Soroca, joins AdTechGod to discuss his journey building ad tech infrastructure, the evolution of programmatic advertising, lessons from Magnite's growth, and why AI-driven agentic workflows could fundamentally transform media buying over the next few years.

Takeaways

Adam shares his journey from Wall Street to founding nToggle and leading product at Magnite.

Learn why AI is shifting from workflow automation to completely rethinking advertising infrastructure.

Discover how proprietary data, buyer agents, and AI-powered orchestration will shape the future of ad tech.

Adam explains why proprietary data and supply position will become the biggest competitive advantages as AI transforms programmatic advertising.

Learn how future AI-powered buyer agents could replace traditional campaign workflows and create a more autonomous, outcome-driven advertising ecosystem.

Chapters:00:00 Introduction to Adam Soroca01:51 From Wall Street to Building Products05:40 The Birth of nToggle and Traffic Shaping08:18 Startup Lessons and Trusting Your Convictions10:52 Inside Magnite's Product Evolution and CTV Growth14:23 Cannes Lions: The Biggest AI Trends in Ad Tech17:35 Why Agentic AI Could Transform Media Buying20:53 Rethinking Advertising Beyond Human Workflows22:08 AI's Impact on Creative and Agencies24:50 What's Next for Adam Soroca25:58 The Future of Data, Buyer Agents, and New Media Lanes32:32 Where Ad Tech Is Heading Next
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Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile, joins AdTechGod to discuss Liftoff Mobile's IPO, the evolution of programmatic advertising, AI-powered creative optimization, the future of mobile app advertising, and why mobile remains the most undervalued advertising channel. Casie also shares her career journey, leadership lessons, and advice for women building careers in ad tech.

Takeaways

Liftoff Mobile's IPO marks a major milestone for the mobile advertising industry.

AI is transforming mobile advertising through creative personalization and campaign optimization.

Human creativity remains essential alongside generative AI.

Mobile advertising continues to be one of the industry's most underpriced opportunities.

Liftoff Mobile's unique DSP, SSP, and exchange ecosystem creates valuable data advantages.

Transparency and direct publisher relationships are becoming increasingly important.

Strong company culture and leadership played a key role in Casie's career growth.

Preparation, confidence, and mentorship are critical for women succeeding in ad tech.

Chapters00:00 Introduction: Meet Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile01:48 Liftoff Mobile's IPO and what it means for the company03:50 Casie's career journey from publishing to ad tech09:19 From Twitter and MoPub to joining Liftoff Mobile13:44 What an SVP of Programmatic Exchange actually does16:47 How AI is changing programmatic advertising19:19 Balancing AI with human creativity in ad creative21:55 Inventory transparency and publisher trust24:47 Why mobile advertising is still the most undervalued advertising channel27:46 Liftoff Mobile's unique exchange, AI infrastructure, and competitive advantage29:47 Career advice and leadership lessons for women in ad tech32:33 Final thoughts and closing remarks
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How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family.

Takeaways

How AI agents optimize publisher revenue beyond traditional ads.

Why engagement matters more than impressions.

MULA's vision for commerce, newsletters, and CTV monetization.

Separating AI hype from real business value.

Leadership lessons from startups, publishing, and revenue growth.

Chapters00:00 Introduction to Lori Tavoularis & MULA01:29 From Publishing Executive to Startup Leader06:06 How MULA Uses AI to Increase Publisher Revenue11:39 Commerce, Content Recommendations & User Intent13:02 Agentic AI and Smarter Monetization14:20 Expanding into Newsletters and CTV17:31 AI Hype vs. Real Business Impact20:59 AI Tools for Sales and Revenue Teams21:02 Women in AdTech Leadership26:49 Final Thoughts & What's Next for MULA
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Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry.
Takeaways

Don shares lessons from DoubleClick, Google, Infillion, and AdImpact.

AdImpact is expanding beyond political advertising into cross-TV intelligence.

CTV and broadcast measurement require larger datasets and ACR technology for accuracy.

Political advertising in 2026 is expected to rival presidential election spending levels.

Local CTV presents one of the biggest growth opportunities in television advertising.

AI is improving data processing, automation, and predictive insights.

Despite automation, trust and human relationships remain critical in media buying and selling.

Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV08:01 The Challenge of Measuring Linear TV and Streaming Audiences10:09 What Advertisers Want from TV Measurement11:31 How AdImpact Uses ACR Data and Large TV Panels13:14 Who Uses AdImpact's Data and Insights?14:26 The Biggest Data Challenges in Media Intelligence16:34 AI, Data Validation, and Operational Efficiency18:54 Political Advertising Outlook for 202620:27 The Future of Local CTV Advertising23:10 What's Overhyped in Ad Tech?24:00 Why Relationships Still Matter in an AI-Driven Industry26:05 Final Thoughts and Closing Remarks
Guests: AdTech God
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