AdTechGod Pod

• Ep. 87 SPO, AI, and the End of the Open Exchange with Taylor Simons

  In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role of SPO and curation. They also explore the limitations of the open exchange and the misaligned incentives within the ad tech ecosystem, concluding with a discussion on the future of AI in advertising. takeaways Taylor Simons intentionally entered the ad tech industry. MediaMath's bankruptcy was a painful experience for Taylor. Turning failures into successes is possible with the right mindset. SPO is still developing and has potential for growth. There are over 200 SSPs actively participating in the market. Misaligned incentives between SSPs and DSPs create challenges. The open exchange has significant limitations for advertisers. Publishers need to consolidate their SSP partnerships for better results. Sharing campaign KPIs can improve trust and performance in the ecosystem. AI has the potential to create new programmatic channels in advertising. Chapters 00:00 Introduction to Ad Tech and Taylor Simons 02:10 Taylor's Journey into Ad Tech 05:09 Lessons from MediaMath's Bankruptcy 06:48 Current Trends in Ad Tech 08:59 Understanding SSPs vs. DSPs 11:06 Bid Duplication and Its Impact 13:13 The Role of SPO and Curation 15:41 The Limitations of Open Exchange 18:51 Incentives in the Ad Tech Ecosystem 22:49 The Future of AI in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Refresh News: July 7 - Apple Goes Hollywood, Google Bets on Micropayments, and Holding Companies Face an AI Reckoning

  In this week’s episode of The Refresh (July 7, 2025), Kait breaks down the top stories reshaping advertising and media. Apple’s massive push into theatrical releases hits a milestone with F1, raising questions about the long game for Apple’s entertainment ambitions. Meanwhile, Google launches OfferWall, a monetization tool built for the post-cookie, AI-dominated internet. And on Wall Street, Barclays delivers a sobering forecast for holding companies despite their AI investments. It’s a week that highlights how media, monetization, and market pressure are colliding across the ecosystem. 5 Key Highlights:  Apple’s F1 film makes a strong debut, grossing $144 million globally in its opening weekend, but with production and marketing costs over $375 million, profitability is still uncertain. Apple’s aggressive marketing strategy for F1 leveraged its entire ecosystem—from WWDC tie-ins and haptic trailers to in-phone ticket discounts via Apple Wallet—sparking debate over consumer boundaries.  Google launches OfferWall, a new feature within Google Ad Manager allowing users to unlock premium content through ads, surveys, payments, or newsletter opt-ins, aiming to help publishers recover lost revenue in the AI-search era.  OfferWall signals a move toward an incentivized internet, where users explicitly trade data, time, or small payments for content, though infrastructure and behavioral shifts are still major hurdles. • Barclays downgrades major ad holding companies (IPG, Omnicom, WPP), citing slow growth and AI disruption to traditional business models—but notes their current AI product launches and scale could pay off long-term.   Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Ep. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New Era

  In this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversation explores the importance of metadata in advertising, the shift to streaming, and the exciting trends shaping the future of AdTech. Takeaways Fariba's journey reflects the impact of immigrant experiences on career paths. Her passion for advertising began in childhood, influenced by family and media. TiVo was a pioneer in giving consumers control over their viewing experience. The evolution of TiVo highlights the importance of adapting to technological changes. Data plays a central role in understanding advertising effectiveness. Metadata is crucial for measuring advertising in a cookie-less environment. The industry is moving towards alternative currencies for audience measurement. Global expansion is a key focus for TiVo's future growth. The integration of audio and video advertising presents new opportunities. Fariba finds excitement in the creative and dynamic nature of the AdTech industry. Chapters 00:00 Introduction to Fariba Zamaniyan and TiVo 02:24 Fariba's Journey: From Immigrant Roots to AdTech Leader 09:32 The Evolution of TiVo: From DVR to Data Powerhouse 13:00 AdTech Transformation: Navigating the Shift to Streaming 17:30 The Importance of Metadata in a Cookie-less World 22:39 Looking Ahead: Exciting Trends in AdTech 27:21 What Keeps Fariba in the Industry? Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Refresh News: June 30 - FTC Cracks Down, CTV Prices Dip, and Cannes Faces Accountability

  In this week’s episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festival, spotlighting industry efforts, shortcomings, and calls for real accountability. 5 Key Highlights: Omnicom-IPG Merger Approved (with Conditions): The FTC conditionally approved the \$13.5B merger via a consent decree that prohibits coordinated ad boycotts based on political or ideological views. The approval remains subject to a 30-day public comment period and ongoing international regulatory review. CTV CPMs Drop Sharply: CTV ad prices are down 10–30% year-over-year due to a surge in inventory, performance-driven buying, and broader programmatic access. Industry insiders expect a pricing divide between mass reach and outcome-driven premium inventory. CTV’s Full-Funnel Evolution: Despite price drops, CTV is moving beyond awareness into full-funnel performance territory, supported by clean room integrations, data partnerships, and sharper buying strategies. Cannes Harassment Issues Persist: Despite new safety measures like safe zones and panic buttons, reports of harassment at Cannes continue. Industry voices are pushing for broader, more systemic change and ongoing dialogue. Industry Speaks Out: Public figures like Brian O’Kelley, Mike Brooks, and Emily Roberts have helped spotlight Cannes' darker undercurrents. Emily Roberts launched a petition for reform, urging the industry to prioritize safety and accountability beyond LinkedIn posts. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Ep. 85 Instinct Meets Innovation: A Conversation with Matt Black

  In this episode of the AdTechGod pod, host AdTech God engages in a deep conversation with Matthew Black, exploring his unique journey in the advertising industry. Matt shares insights into his diverse background, the evolution of ad tech, and the impact of AI on advertising. He discusses his career aspirations, the importance of gut instinct in ad operations, and the need for a supportive work environment. The conversation highlights the significance of collaboration and knowledge sharing in the ever-evolving landscape of advertising. Takeaways Matt Black's career began in 3D animation before transitioning to ad tech. He emphasizes that a resume cannot capture the full picture of a person's capabilities. Matt's curiosity about ad tech led him to explore various roles in the industry. He believes that AI will bring efficiencies but won't replace the need for human insight. Gut instinct plays a crucial role in ad operations, sometimes leading to successful outcomes. Matt's experience in the industry has shaped his desire to help others succeed. He is open to various career opportunities, including agency and publisher roles. Collaboration and knowledge sharing are essential for growth in the ad tech industry. Matt values a work environment where his opinions and insights are respected. The ultimate goal is to support families through meaningful work in the ad tech space. Chapters 00:00 Introduction to Matt Black and His Journey 05:01 Exploring the Evolution of Ad Tech 10:00 The Role of AI in Advertising 15:00 Navigating Career Aspirations in Ad Tech 19:57 Closing Thoughts and Future Opportunities Learn more about your ad choices. Visit megaphone.fm/adchoices

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