AdTechGod Pod

• Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular

  AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market. Takeaways Bob Regular has 30 years of experience in digital media. The ad tech industry is characterized by constant change. Entrepreneurship requires a passion for chaos and problem-solving. Building direct relationships with publishers is crucial for success. Transparency in advertising is increasingly important. The business of arbitrage in ad tech has diminished. AI is set to transform workflows and creative processes in advertising. InfoLinks focuses on creating unique ad units for better performance. Publishers are facing significant challenges in monetization. The future of ad tech will involve adapting to new consumer behaviors. Chapters 00:00 Introduction to AdTech and Entrepreneurship 03:00 Bob Regular's Journey in Digital Media 05:47 The Evolution of Ad Networks 12:09 Building InfoLinks: A New Approach 18:02 The Importance of Direct Relationships in AdTech 23:49 Transparency and the Future of Advertising 30:02 Looking Ahead: Trends in AdTech Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Refresh News: May 5 - Bots, and Big Tech Earnings

  AI and earnings took center stage this week. Perplexity’s building a browser, OpenAI wants to be your shopping assistant, and Big Tech dropped their Q1 numbers. We cover: Perplexity builds a browser – CEO Aravind Srinivas explains how Comet aims to work at the operating system level, enabling actions like scraping pages, taking actions on your behalf, and improving ad targeting with granular user data. Hardware partnerships fuel expansion – Perplexity will be pre-installed on new Motorola Razrs and is in talks with Samsung. This move mirrors Google’s own bundling tactics… just as Google faces antitrust heat. OpenAI launches shoppable search – You can now shop directly within ChatGPT results, with comparisons, recommendations, and product discovery baked into the interface. Shopify integration is rumored, but no ads—for now. The web is changing – In this new model, websites aren’t for browsing. They’re for bots to scrape, analyze, and feed insights back to the user in one seamless chat interface. Apple earnings – $95.4B in revenue, beating expectations. Hardware ticked up slightly, but services brought in $26.65B, growing 11.65% YoY. Meta earnings – $42.3B revenue (+16%), driven by ads. Ad impressions rose 5%, pricing jumped 10%. Meta boosted AI capex projections to $64–$72B. Alphabet earnings – $90.2B in revenue (+12%), strong performance in search. YouTube ads slightly missed projections. Tariff pressures are hitting Google Shopping spend. Amazon earnings – $29.3B in ad revenue, right on target, but a gloomy Q2 forecast due to tariffs and consumer uncertainty dragged stock down 4%. Microsoft earnings – $70B revenue (+13%), thanks to resilient software and cloud services. Hardware may take a hit, but they’re better positioned than most to handle turbulence. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Ep. 76 Curate, Don’t Complicate: Unlocking Curations Potential with Yen Nguyen

  In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers. Takeaways Curation is a growing focus in the advertising industry. Yen's journey into curation was accidental but impactful. The audio advertising space has significant untapped potential. Curation is not just about supply; it's about expertise. Digital audio spending is on the rise but still underutilized. Education is key to shifting budgets towards audio advertising. Curation can bridge the gap in fragmented ad tech solutions. Innovations in AI and digital out-of-home are exciting trends. The emotional impact of audio ads can rival that of video. The future of advertising lies in making the buyer's job easier. Chapters 00:00 Introduction to Curation and Yen Nguyen 01:01 Yen's Journey in Curation 05:11 Curation's Evolution in AdTech 10:50 The Future of Audio Advertising 15:50 Bridging the Gap in Audio Advertising 19:06 The Role of Curation in AdTech 25:29 Innovations in AdTech and Future Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Refresh News: April 28 - Google Backs Off, Apple Gears Up

  When the going gets tough, Big Tech finds a way to shift the blame. This week’s news? Google quietly backs out of cookie deprecation, fights for control in court, and Apple slowly makes its ad empire move. In todays news we cover: Google waves the white flag on cookies — After five years of chaos, Google scraps its opt-out prompt. The Privacy Sandbox isn’t officially dead, but it's definitely on life support. What we learned — We gave Google too much power. We waited too long to call BS. But it did push the industry to build something better—and AI might be the next frontier. Search monopoly trial kicks off — DOJ proposes radical remedies: selling Chrome, banning default deals, even forcing Google to license its search data. Google’s own proposals? Pretty weak. Apple Ads rises quietly — With hardware revenue stalling, Apple is rebranding its ad business and prepping for a bigger move. Think: proprietary data, closed-loop measurement, and Taboola partnerships. A new reality — Google’s cookie exit may change nothing and everything. And Apple might be the next walled garden advertisers can’t ignore. In closing: RIP to your cookie POV decks. You deserved better. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Ep. 75 Investing in What’s Next: Danilo Tauro on AI, Startups, and Strategic Shifts

  In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups. Takeaways Danilo transitioned from engineering to ad tech unexpectedly. His passion for technology and networking drove his career choices. The ad tech industry has evolved significantly since 2015. CTV and retail media are key growth areas for the future. AI will simplify workflows and create new engagement channels. Aperiam is focusing on advisory services to enhance client relationships. Understanding the ad tech landscape is crucial for success. The importance of solving specific brand problems in startups. A strong team and technology are essential for scaling. Danilo emphasizes the need for transparency in the programmatic supply chain. Chapters 00:00 Introduction to Danilo Tauro and His Journey 02:10 Transitioning from Engineering to Ad Tech 07:07 The Move to Amazon Ads and CTV 09:37 Leading Uber Eats Advertising 11:14 Insights from Aperium Ventures 13:23 Aperiam Shift to Advisory Services 17:32 Understanding Aperiam Ads Technology 22:13 Future Trends in Ad Tech and AI 25:42 What Aperiam Looks for in Startups Learn more about your ad choices. Visit megaphone.fm/adchoices

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