AdTechGod Pod

AdTechGod sits down with Philip Inghelbrecht, CEO and Co-Founder of Tatari, to explore the future of connected TV (CTV), programmatic advertising, and AI-powered media buying. Philip shares how Tatari is transforming television advertising through direct publisher integrations, smarter measurement, and AI-driven optimization with Upstream and Tatari Max. They also discuss performance TV, brand building, and why traditional DSP models may face serious challenges.

Takeaways

Rethinking Programmatic TV: Philip explains why traditional programmatic infrastructure may not be the best fit for connected TV advertising.

The Power of Direct Publisher Connections: Tatari's Upstream platform helps advertisers access premium CTV inventory while reducing intermediaries and associated fees.

AI-Powered Advertising: Tatari Max uses first-party data and AI-driven decisioning to improve media buying efficiency and campaign performance.

Beyond Performance TV: Philip emphasizes why advertisers should balance measurable conversions with brand awareness and long-term growth.

The Future of DSPs: Philip shares his bearish outlook on traditional DSP models in CTV, citing rising computational costs and infrastructure challenges.

The Next Evolution of TV Advertising: Tatari is exploring ways to make its technology more modular and accessible across the advertising ecosystem.

Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Philip Inghelbrecht, CEO & Co-Founder of Tatari02:18 From Google and TrueCar to Building Tatari06:46 How Tatari Changed TV Advertising Measurement08:37 Why Traditional Programmatic Infrastructure Falls Short10:48 Inside Upstream and Direct Publisher Integrations13:23 Premium CTV Inventory and Benefits for Advertisers15:34 How Tatari Uses AI and First-Party Data18:06 Introducing Tatari Max and AI-Powered Optimization21:28 Performance TV vs. Brand Awareness25:10 The Challenges of TV Performance Measurement26:35 The Future of CTV and Tatari's Technology28:27 Bullish or Bearish: Traditional DSPs in CTV30:02 Final Thoughts and Closing
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Connected TV is becoming Commerce TV!
AdTechGod is joined by Arthur Querou, CEO and Co-Founder of Vibe.co, for an exclusive platform demo showcasing how Vibe.co's integration with Walmart is transforming CTV advertising.
Discover how Walmart's shopping and commerce signals enable smarter audience targeting, how AI simplifies campaign creation, and how advertisers can leverage retail data to drive measurable performance and incremental ROAS.
Takeaways:

Walmart Commerce Data Meets CTV: Vibe.co integrates Walmart's shopping and purchase-intent signals to help advertisers reach more relevant audiences.

Simplified Campaign Creation: A streamlined three-step process makes CTV advertising accessible to small businesses and performance marketers.

AI-Powered Audience Targeting: Smart audience selection helps advertisers identify relevant shopper segments based on product categories and purchasing behavior.

Agentic Advertising: Vibe.co's MCP, API, and AI agents enable automated campaign creation and more sophisticated targeting strategies.

Performance and Incremental ROAS: Advertisers can measure campaign effectiveness using Vibe.co's measurement tools and independent measurement partners.

From Connected TV to Commerce TV: The Walmart integration brings retail commerce intelligence into CTV advertising to support more measurable business outcomes.

Chapters:00:00 Introduction to the Special Vibe.co Episode00:26 Vibe.co's Walmart Integration and Commerce Audiences01:18 Bringing Walmart Shopping Signals to CTV01:54 Live Demo: Creating a CTV Campaign02:42 AI-Powered Audience Targeting with Walmart Data03:45 MCP, API, and Campaign Optimization04:20 Making CTV Advertising Accessible to SMBs05:25 Driving Performance with Commerce Data07:08 Smart Audience Selection and AI Intelligence08:29 Agentic Campaign Creation and Automation09:24 CRM Targeting, Retargeting, and ROAS10:32 Measuring Campaign Performance and Incrementality11:35 Final Thoughts: The Future of Commerce TV12:02 Outro
Guests: AdTech God
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Aliya J. Daniels, Co-Founder and Chief Operating Officer at Revry and President at PrismRiot, joins AdTechGod to discuss the future of multicultural advertising, privacy-first connected TV (CTV), and inclusive streaming. She shares her journey from entertainment law to building a global LGBTQ+ streaming network, explains how PrismRiot helps publishers scale without compromising audience privacy, and explores why authentic brand engagement, cultural understanding, and human oversight remain essential in an AI-driven advertising landscape.

Takeaways

- Privacy-First Advertising: Protecting audience data and scaling advertising revenue can go hand in hand.

- Multicultural Audience Growth: Brands must recognize multicultural communities as valuable consumers rather than treating inclusion as a marketing checkbox.

- CTV Opportunities: Connected TV creates new opportunities for independent and multicultural publishers to expand their reach.

- Authentic Brand Engagement: Building lasting relationships with diverse communities requires consistent engagement and active listening.

- AI and Cultural Understanding: Human oversight remains essential because AI cannot always interpret rapidly evolving cultural nuances.

- The Future of Streaming: Independent streaming platforms can remain competitive through agility, specialized content, and strong audience relationships.

Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Aliya J. Daniels of Revry and Prism Riot01:30 From Entertainment Law to Ad Tech03:30 Building Revry and LGBTQ+ Streaming04:44 Launching Prism Riot and Privacy-First CTV06:49 Protecting Multicultural Audiences and Publisher Data09:42 Balancing Audience Trust and Business Growth11:03 Revry vs. Prism Riot: Understanding the Platforms11:29 Multicultural Advertising and Brand Investment13:54 Building Authentic Community Relationships15:46 AI in Advertising and the Importance of Human Oversight18:27 Streaming Consolidation and Independent Publishers21:00 The Future of Multicultural CTV and Audience Privacy24:26 Closing Thoughts

Guests: AdTech God
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AdTechGod sits down with Nicole Scaglione, Vice President of CTV at PubMatic, to explore the evolution of connected TV advertising, agentic AI, and the growing creator economy. Nicole shares her journey in ad tech, how PubMatic is simplifying programmatic buying, and why premium advertising is increasingly defined by outcomes. They also discuss creator monetization, live sports, vertical video, and micro dramas shaping the future of digital advertising.
Takeaways

The Evolution of CTV: How PubMatic is connecting premium publishers with advertisers through programmatic technology.

Agentic AI in Advertising: How automation is simplifying media buying and helping advertisers achieve better outcomes.

The Creator Economy: Why creator-led content is opening new monetization opportunities beyond walled gardens.

Premium Advertising: Why premium inventory should be defined by audience relevance and campaign outcomes.

Emerging Advertising Trends: How vertical video, micro dramas, and live sports could shape the future of streaming advertising.

Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Nicole Scaglione, VP of CTV at PubMatic01:22 Nicole's Career Journey in Ad Tech and CTV06:03 PubMatic's Evolution From Publishers to Buyers09:16 What Defines Premium CTV Advertising?10:54 Agentic AI and the Future of Programmatic Buying13:21 PubMatic's Creator Marketplace and Monetization16:38 Balancing Creator Content and Premium TV19:09 Emerging Trends in Advertising and Streaming19:56 Vertical Video and Micro Dramas21:08 Live Sports and New Monetization Opportunities23:09 The Challenges of Monetizing Micro Dramas23:39 Why Advertising Must Start With the Viewer25:01 Final Thoughts and Closing25:52 Outro
Guests: AdTech God
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Aaron Goldman, CMO of Mediaocean, joins AdTechGod Podcast to unpack some of the industry's boldest anonymous confessions from Marketecture Live Chicago. From questionable audience targeting and brand safety failures to the value of mid-funnel marketing and ROAS, they challenge common ad tech assumptions. Aaron also discusses Mediaocean's AI platform, NIVO, and how automation is helping marketers reduce repetitive work, improve campaign performance, and focus on creativity and strategy.

Takeaways

- Audience targeting requires a balance of first-party data, contextual signals, and creative strategy.

- Brand safety failures highlight the importance of accountability and stronger safeguards.

- Mid-funnel marketing remains essential for moving consumers from awareness to conversion.

- ROAS is valuable, but marketers must look beyond surface-level metrics to understand actual impact.

- Mediaocean's NIVO uses AI agents to automate advertising workflows and free up time for strategic work.

Chapter

00:00 Intro and NIVO Sponsor Message

00:47 Ad Tech Confessions from Marketecture Live Chicago

01:23 Meet Aaron Goldman, CMO of Mediaocean

03:22 Aaron's Confession About AdTechGod

04:49 Inside the Ad Tech Confession Booth

07:16 Is Audience Targeting Data Reliable?

10:06 Contextual Targeting and Brand Safety Failures

11:38 Who Is Responsible for Brand Safety?

13:45 Is Mid-Funnel Marketing a Waste of Money?

17:00 ROAS, Attribution, and Incrementality

19:31 AI, Trust, and the Future of Advertising

21:16 The Story Behind the NIVO Jingle

22:22 What Would You Do with 10 Extra Hours?

24:57 How Mediaocean's NIVO AI Platform Works

28:40 Automating Repetitive Advertising Tasks

29:56 Final Thoughts and What's Next

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