In this deeply personal episode of the Thrive with Cate Podcast, Cate Stillman sits down with Elsie Escobar — Hall of Fame podcaster, co-founder of She Podcasts, former Director of Community and Content at Libsyn for 15+ years, and now founder of Multimodally — for a decade-in-the-making catch-up between two women who first met on yoga mats in the mid-2000s and have been building parallel arcs ever since.
Elsie opens up about the transitions that quietly reshaped her life: stepping down from She Podcasts to be fully present for her teenage daughter's mental health crisis, being let go from Libsyn after a 54-day Catholic novena where she asked the Virgin Mary for clarity, and rebuilding from the ground up through a new brand designed around voice-led leadership and modular life design.
Cate mirrors the parallel arc: cancer, hip replacement, tech stack overhaul, and the deliberate rebuild of Yogahealer into Club Thrive and Wellness Pro Academy. Together, they map the Medusa myth as the truest guide to what midlife identity work actually looks like — and why the offspring of Medusa (Pegasus and Chrysor, prana and tejas) are exactly what emerges when a woman finally leaves the temple, enters the cave, and prostrates to herself.
This is a conversation about what happens when leadership, motherhood, and nervous system collapse all arrive at the same threshold — and what actually gets built on the other side.
Together, Cate and Elsie explore:
Trust the Sap, Not the Bark: Why the essence of who you are matters more than the identity culture has known you by — and why every heroine's journey requires leaving the safety of shore
Motherhood as Forced Initiation: When your child's need for presence overrides every career trajectory, and how Elsie navigated her daughter's self-harm season while running the world's largest podcasting community for women
The Corporate Squeeze: How Libsyn transformed from indie community to advertising machine, and the slow death of doing work that no longer aligns with your zone of genius
Sacred Ritual as Digestion: Why the 54-day novena worked where willpower failed — and how Ayurvedic ritual, Catholic devotion, and yogic Ishvara Pranidhana all serve the same nervous system function
The Medusa Map: Athena's temple (culture), the cave (Svadhyaya), taming Kundalini, and the offspring — Pegasus (organized prana) and Chrysor (the sword of discernment). Why this is the truest map for post-institution womanhood
Voice-Led Leadership: Elsie's new framework for creators moving beyond "which medium" to "what's the message" — and why the tool debate keeps women stuck
Multimodally and Small-Not-Scale: Building a media business for 200 potent people instead of 200,000 followers, and why the future belongs to modular, self-funded, integrity-led brands
The Nervous System Tax of Leadership: How years of "just push through" quietly build a body that no longer responds to safety — and what it takes to turn the volume back down
80/20 and Your Fractal: Cate's Club Thrive framework for mapping the identity leaps you've already survived — so the next one feels less like extinction and more like continuity
This episode is an invitation for every woman standing at the threshold of a career exit, an identity shift, a mothering season she didn't ask for, or a nervous system that finally called time. If you're being asked to release who you've been, this conversation is your permission slip and your map.
Notable Quote: "You have to trust in the sap more than the last version of your identity — because culture wants you to perpetuate that, and your integrity won't let you anymore."
Connect with Elsie Escobar:
Website: multimodally.com
Short link: elsi.link/MM
ELEAGUE — mentorship for voice-led leaders
Connect with Cate Stillman:
Website: wellnesspro.academy
Podcast: Thrive with Cate
Books: Body Thrive, Master of You, Primal Habits, Uninflamed
Forthcoming: Rewilding Medusa / Finding Persephone
If this episode named something you've been sitting with, please subscribe, leave a review, and share it with the woman in your life who is quietly standing at her own threshold