The Average Not Average Podcast

In this episode, CK Yew interviews Raphael Sachetat, the founder of Badminton Photo and Solibad, discussing his journey from a journalist to a leading figure in badminton photography. Raphael shares insights into the evolution of badminton photography, the operational dynamics of his agency, and the importance of copyright in the industry. He also highlights the impact of Solibad in providing opportunities for underprivileged children through badminton, showcasing success stories and the community's positive changes. The conversation concludes with advice for aspiring photographers and the significance of pursuing one's passion.

Chapter Timestamps:
00:38 Introduction to Raphael Sachetat
04:20 The Journey into Badminton Photography
08:48 Establishing BadmintonPhoto as the official BWF Photo Agency
12:03 Understanding Editorial Photography in Badminton
16:54 The Evolution of Badminton Photography
18:56 Operational Insights and Team Dynamics
23:49 The Importance of Image Rights and Copyright
31:58 The Financial Aspects of Professional Photography
37:35 The Importance of Accuracy in Photography
38:52 What it’s Like to Shoot Professional Badminton Tournaments
42:58 Remembering a Dedicated Photographer
44:56 The BadmintonPhoto Team
48:06 The Role of Badzine in Badminton Journalism
51:06 Exploring New Images Photo Agency
55:03 Solibad: Changing Lives Through Badminton
1:05:33 How to Support Solibad and Its Mission
1:11:20 Advice for Aspiring Photographers

Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this featured segment from Episode 26 of the Average Not Average Podcast, guest Thinaah Muralitharan asks Viktor Axelsen some insightful questions about managing expectations and everything that goes into competing at the highest level. Viktor breaks down how he manages pressure at the Olympic Games as a two-time Olympic Champion and shares detailed insight into his “No Stones Unturned” mentality.

Chapter Timestamps:
01:30 Why Viktor Wanted to Get Involved in The Podcast
03:15 Navigating Olympic Pressure
08:50 Expectations and Mental Preparations as a Top Athlete

Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Malaysian badminton superstar Thinaah Muralitharan. They discuss her journey to becoming a top-ranked player, the pressures of being a role model, and the importance of family support in her career. The conversation highlights the challenges and triumphs of being an elite athlete, the significance of personal branding in sports, and the importance of mental preparation for competitions. They also share insights on navigating the complexities of social media, managing expectations as top athletes, and the unique experiences of competing in the Olympics.

Chapter Timestamps:
00:30 Introduction to Thinaah Muralitharan
03:25 The Journey of a Badminton Star
05:55 Playing Style and Team Dynamics
08:11 Handling Pressure as a Top Player
10:24 The Role of a Role Model
13:19 Family Influence in Sports
15:42 New Rules in Professional Badminton
22:30 Training Schedules and Understanding Recovery
29:59 The Rise of Pickleball
34:33 Growing Up in Malaysia and Family Support
40:15 Navigating Personal Branding and Management
49:41 The Impact of Social Media on Athletes
56:16 How Thinaah Learnt Mandarin
59:11 The Impact of AI on Language and Communication
01:00:47 Why Viktor Wanted to Get Involved in The Podcast
01:02:52 Navigating Olympic Pressure and Expectations
01:08:25 Expectations and Mental Preparations as a Top Athlete

Follow us on social media for more content!
- Instagram: https://www.instagram.com/theaveragenotaverage/
- TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:
- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
- CK's Instagram: https://www.instagram.com/ckyew_official/
- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:
- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen chat with YC Lim and his son Yee Wai Lim about the evolution of YC Sports from a small badminton retailer to a major market player. They discuss balancing family dynamics in business, challenges as the official retailer of the Yonex All England, and the importance of personal connections with customers. The episode also covers the evolution of badminton, grassroots support, and personal stories that showcase the camaraderie within the badminton community.

Chapter Timestamps:
00:30 Introduction to the Guests
01:39 Family Dynamics in Business
03:40 The Evolution of YC Sports
09:41 Finding Niche Markets
19:17 Negotiation Strategies in Business
23:00 Sponsorship and Support in Badminton
28:22 The Importance of Grassroots Support
32:37 The Experience of Buying Rackets
40:59 Educating the Next Generation
42:07 Racket Customization and Customer Experience
46:03 Preparing for Major Tournaments
50:59 The All England Experience
56:47 Building Community and Grassroots Support
59:36 Entrepreneurial Mindset in Sports
Follow us on social media for more content!
- Instagram: https://www.instagram.com/theaveragenotaverage/
- TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:
- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
- CK's Instagram: https://www.instagram.com/ckyew_official/
- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:
- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this episode, CK Yew and Viktor Axelsen host badminton legend Peter Gade. They discuss the pressures and responsibilities of being an icon in the sport, their early experiences in Malaysia, and the transition from player to coach. The conversation delves into the mental challenges faced during competitive matches, the impact of crowd dynamics, and their ventures outside of badminton. They also reflect on the future of the sport, while sharing insights from their personal journeys in badminton and business.

Chapter Timestamps:
00:30 Introduction to Icons of Badminton
01:30 The Weight of Icon Status
05:18 Memories of Malaysia and Early Careers
09:57 Viktor’s Journey from Junior to Senior
13:55 How Peter Became Viktor’s Coach
18:48 Routines in High-Level Performance
20:19 Mental Challenges in Competitive Matches
25:28 The Impact of Crowd and Conditions on Court
37:20 Business Ventures Beyond Badminton
44:11 Reflections on Career Choices
49:07 The Future of Badminton Scoring Systems
51:36 The Gap Between Asian and European Players
1:01:57 The Kings Cup Experience

Follow us on social media for more content!
Instagram: https://www.instagram.com/theaveragenotaverage/
TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:
Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw