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Looking Into Wine

Mattia Scarpazza
Looking Into Wine
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  • The Rise of Rosé: Iconic Producers & The Pink Wine Revolution
    Rosé wines have taken the world by storm, evolving from a summer indulgence to a global phenomenon. But how did this pink revolution happen? In this episode, we sit down with Rasmus Emborg, author of Rose Revolution, to explore the rise of rosé wines, their growing popularity, and the fascinating stories behind the world’s most renowned producers. From the legendary Château d'Esclans, the pioneers behind Whispering Angel, to the elegant craftsmanship of Perrier-Jouët, known for their exquisite sparkling rosé. We also dive into the rich tradition of Viña Tondonia, where rosé is aged like fine Rioja and the boutique excellence of Clos Gibourg. Join us as we uncover the history, innovation in the world of Wine: https://www.youtube.com/watch?v=utxaEi4O84A 🔔 Don’t forget to like, comment, and subscribe for more wine stories! #RoséRevolution #WineLovers #RasmusEmborg #ChâteauEsclans #PerrierJouët #ViñaTondonia #ClosGibourg
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  • JURA wine, turbulent last DECADE explored with expert Wink Lorch
    Over the past decade, the Jura wine region in France has experienced a remarkable surge in interest. But behind the growing acclaim lies a tale of resilience. From the relentless challenges of nature to the encroachment of Burgundian producers seeking new terroirs, Jura’s winemakers have weathered it all. How has this small yet mighty region adapted? What does the future hold?   Join us as we delve into Jura’s struggles and triumphs.Links to Wink’s new book HERE: http://academieduvinlibrary.com/wink_lorch 04:30 Jura Wines, 2010s, exploding into the market.07:40 Jura Wine in Shortage10:50 Climate Change in Jura?16:25 Spring Frost initiatives in Jura25:30 Jura Grape Varieties evolution 31:00 Are we losing Vin Jaune? In the past 10 years?36:40 Burgundy producers' encroachment of the Jura Wine Region - What’s happening?42:10 What do you wish people knew more about Jura Wines?#wine #podcast #wineeducation #frenchwine
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  • Wine tasting the scientific way with author: Gus Zhu MW
    In this insightful episode of the *Looking Into Wine Podcast*, we are joined by Gus Zhu, Master of Wine, as we dive deep into the science and myths of wine tasting. Gus shares his expertise to explore what we know—and don’t know—about the complexities of wine tasting. From debunking common misconceptions to uncovering surprising truths, this conversation will challenge your perceptions of wine and enhance your appreciation for the art and science behind it.  Exclusive Listener Offer:Listeners of the Looking Into Wine Podcast can enjoy an exclusive 15% discount on Gus Zhu’s book, Behind the Glass, which is available from the Académie du Vin Library. Use code LOOKING15? at checkout - Buy Here https://academieduvinlibrary.com/products/behind-the-glass)Tune in and elevate your wine knowledge today!
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  • Legendary Napa Valley Winemaker Richard Peterson history lesson 90 years in the region
    **Monthly Podcast: Legendary Napa Valley Winemaker Richard G. Peterson**This month’s podcast features an extraordinary guest—Richard G. Peterson, one of Napa Valley's most legendary winemakers. If there’s anyone who can tell the story of Napa Valley’s evolution over the decades, it’s Peterson, whose career has spanned more than half a century. He’s witnessed and contributed to the valley’s transformation from a quiet, rural region to one of the world’s most renowned wine-producing areas. Peterson’s journey began in 1948, when he started as a home winemaker in Iowa. This early passion for winemaking sparked a long and illustrious career that would take him from the Midwest to the heart of California's wine country. After earning a B.S. in Chemical Technology from Iowa State University in 1952, Peterson moved to California, where he earned an M.S. in Food Technology from UC Berkeley in 1956 and a PhD in Agricultural Chemistry. In 1958, Peterson joined the iconic E. & J. Gallo Winery, initially focusing on new product development and research. His tenure at Gallo lasted for a decade, during which he rose to become the Research Director and Assistant Production Manager, responsible for overseeing winemaking operations. This experience provided Peterson with invaluable insights into the wine industry and laid the foundation for his future leadership roles.In 1968, Peterson moved to Napa Valley, where he took on the role of Winemaster at Beaulieu Vineyard, a prestigious estate located in Rutherford. He served at Beaulieu until 1973, honing his skills and deepening his connection with Napa Valley’s terroir. His next major venture was at Monterey Vineyard, where he served as Winemaster and President from 1973 to 1986. At Monterey, Peterson gained recognition for producing innovative wines, including California’s first Botrytis Sauvignon Blanc and Botrytis Pinot Noir, as well as unique harvest wines like the January Harvest Gamay Beaujolais and December Harvest Zinfandel.From 1986 to 1990, Peterson served as Winemaster and President of Atlas Peak Vineyards, and was also Chairman from 1989. His leadership in these roles further cemented his reputation as one of Napa Valley’s most respected winemakers.This podcast episode offers listeners a rare opportunity to hear from a true pioneer of Napa Valley wine. Peterson’s deep knowledge, combined with his rich history in the industry, provides a unique perspective on the valley’s development and the art of winemaking. Whether you’re a wine enthusiast or simply curious about the history of Napa Valley, this conversation is one you won’t want to miss.
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  • Uncork a Winery's Potential looking at strategies on Distribution Channels with Sid Patel
    Uncorking Success: Maximizing Your Winery's Potential Through Strategic Distribution Channels"Episode Description: In this episode, we dive deep into the essential role of distribution channels in expanding your winery's reach and reputation. Whether you're a boutique winery just starting out or an established brand looking to grow, understanding and optimizing your distribution strategy is key to long-term success. Join us as we explore the various distribution options available, from direct-to-consumer (DTC) models to traditional wholesale, and discuss how to choose the right mix to elevate your brand.Episode Highlights:Introduction to Distribution Channels:Overview of what distribution channels are and why they matter for wineries.The evolution of wine distribution in the digital age.Wholesale Distribution:The role of wholesalers and distributors in expanding your market reach.How to choose the right distributor for your winery and what to look for in a partnership.Negotiating terms and building strong relationships with distributors to ensure your wine gets the attention it deserves.Online Marketplaces and Retail Partnerships:Leveraging online marketplaces like Vivino and Wine.com to increase visibility.Strategies for securing shelf space in brick-and-mortar retailers and forming partnerships with restaurants and hotels.The importance of branding and packaging in retail environments.International Distribution:Expanding your winery's reach beyond borders and navigating the complexities of international trade.Understanding export regulations, tariffs, and the importance of choosing reliable importers.Tailoring your marketing strategies to different cultural tastes and preferences.The Power of Data in Distribution:Utilizing data analytics to track performance, understand customer behaviour, and refine your distribution strategy.Case studies of wineries that have successfully leveraged data to drive growth.Subscribe to our podcast! If you are a winery looking for support and strategy, email me at [email protected] Don’t forget to leave us a review and share this episode with fellow wine enthusiasts and industry professionals! Thank you to our guest Guest: Sid Patel of Wine Competitions 
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O Looking Into Wine

I am your host Mattia Scarpazza and I found Looking Into Wine to share knowledge about wine. Focus is on areas that sparked my interest throughout my study years and I wished I’d had more time to explore in more detail. Now it’s time!Each episode explores a specific topic in detail and how it is relevant to the wine trade.What to expect? Interviews featuring experts and professionals to guide us through regions, grapes and challenges of vine growing, my own research and much more.#wine #wineeducation
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