The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Sometimes less is more. Cut the clutter and highlight the one thing that matters." — ChenellIt's newsletter roast time 🔥🔥 We're putting the spotlight on Hobby Card Life: a newsletter covering sports cards and collectibles. We roast and review everything from the sign-up flow to newsletter design to growth levers. You’ll hear what’s working, what’s holding this newsletter back, and the exact opportunities we see for growth and monetization.KEY TAKEAWAYSThe first impression a niche newsletter makes on readers (and where Hobby Card Life missed).The simple opt-in tweak that could dramatically increase subscriber conversions.Why design consistency matters more than you think—and how this newsletter could fix it quickly.What to do when your niche is too broad for new subscribers to understand instantly.The surprising monetization angle that could be a major revenue driver.How partnerships inside a passionate niche can compound growth.The retention risk we spotted in this newsletter’s publishing cadence.Where we’d focus first if we were growing Hobby Card Life from here.LINKS MENTIONEDHobby Card Life newsletterHobbyCardLife.comGrowth In Reverse PRO CommunityThe GIR Social Growth Challenge Get Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
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$9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel.
Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault--------------------------“All roads point to the email list." — Sam Vander Wielen, Sam's SidebarIn this episode, we interview Sam Vander Wielen—a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter. Sam shares how her motto of "All roads point to the email list" has helped her earn over $9M in total revenue since starting her business in 2017. And she's done it with a small team and a replicable funnel strategy most creators could copy. KEY TAKEAWAYSWhy she decided to walk away from strategies that “should” work — and what happened afterThe $100k turning point that reshaped how she runs her businessHow she blends storytelling with practical education to keep readers engagedHow her newsletter fuels her entire content ecosystemWhat creators misunderstand about legal protections (and how to fix it)Why she believes the boring stuff is actually the growth engineThe platform she almost abandoned — and why she came back strongerHer advice for creators chasing growth but ignoring long-term sustainabilityLINKS MENTIONEDSam's websiteSam's book: When I Start My Business I'll Be HappySam's Socials: LinkedIn | Instagram | YouTubeAsk us a question or submit a podcast topic idea: growthinreverse.com/questionsGet Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Growth In Reverse PRO CommunityWant your newsletter roasted? Submit it here. Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.
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Recapping CEX 2025: Un-hyping AI, Community Moats, and the Future of Newsletters
The Growth Vault is LIVE: Chenell's brand-new product —The Growth Vault— is here. Filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“If content is king, AI is storming the castle." — Darren Vesterfelt, Mighty Networks Chenell was just in Cleveland for the annual CEX conference. And she wasn't *just* in attendance—she was also a speaker! So we're recapping the biggest lessons and takeaways from Chenell's experience at CEX (Content Entrepreneur Expo) — where she basically opened the conference with her keynote, traded notes with some content economy heavy hitters (like Jay Acunzo, Ann Handley, Mark Schaefer, Robert Rose), and soaked up the big trends. We dig into why slowing down beats AI-first content, the power of community and IRL relationships, how to think about discovery vs. relationship platforms, and why some SEO pros are betting on social over search. KEY TAKEAWAYSThe case for “as slow as possible” content: let ideas marinate; don’t outsource your thinking to AI. How to use AI as an editor rather than a first-draft brain replacement—and why this matters more than ever. Driving audiences from discovery platforms → relationship platforms. Community is a durable moat when content sameness rises (AI is “storming the castle”). Social > Search (sometimes): comments from real humans can beat 10k empty pageviews. Testing ideas fast with social media—and how commenting sparks even more ideas.IRL still trumps all: stages, dinners, and small masterminds create outsized serendipity. Are physical newsletters back? Should you try AI sobriety?LINKS MENTIONEDCEXAnn HandleyJay AcunzoMark SchaferGrowth In Reverse PRO CommunityThe GIR Social Growth Challenge Get Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
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His private newsletter with 1.5k subs earns $1M ARR
Join our September Social Growth Challenge: https://growthinreverse.com/social --------------------------“You have to be first—or you have to be best. That's how you win at paid content." — Nathan May, The Feed MediaIn this episode, we interview Nathan May, founder of The Feed Media. Nathan shares how he turned a small, private newsletter into a $1M ARR business in under a year, and how his agency helps some of the biggest creators and media companies scale their audiences with paid growth. We dig into the playbooks behind The Feed Media, the experiments that worked (and the ones that didn’t), and why even a small but mighty list can generate outsized revenue. Whether you’re looking to monetize a niche newsletter or scale a larger media brand, Nathan’s story offers a unique perspective on growth and revenue. >>Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vaultKEY TAKEAWAYSThe surprising first step Nathan took before writing a single newsletter issueWhy building around a niche community gave him an unfair advantageThe revenue model he used before sponsors ever came knockingHow The Feed Media structured its first monetization funnelThe newsletter flywheel Nathan swears by for compounding growthThe counterintuitive move that actually boosted subscriber trustWhy his first 1,000 subs mattered the mostThe overlooked channel that drove some of his fastest growthHow Nathan would start & scale a B2B newsletter todayThe single most important metric he tracks inside The Feed MediaLINKS MENTIONEDTheFeedMedia.comNathan May on LinkedInAsk us a question or submit a podcast topic idea: growthinreverse.com/questionsGet Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Growth In Reverse PRO CommunityWant your newsletter roasted? Submit it here. Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.
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How Chenell Got 11k Subs in 6 Months
>> Join the 30-Days of Growth Social Challenge: https://growthinreverse.com/social--------------------------------------“The first 6 months taught me that consistency beats everything — even if you’re not perfect."In this episode of the Growth In Reverse podcast, Dylan and Chenell rewind the clock to when Chenell was just starting her newsletter. She breaks down the two strategies that fueled her early growth to 11,000 subscribers in six months: creating insanely valuable content and consistently engaging on Twitter. PLUS: We're launching a new challenge to boost your content's visibility on social media—just like Chenell did to reach her first 11k subscribers: https://growthinreverse.com/socialKEY TAKEAWAYSThe simple posting strategy Chenell used to get her first subscribersHow one Twitter comment brought subscribers instantlyThe role of curiosity and passion in standing out with your contentWhy treating your social profile like a landing page mattersHow early replies and comments built relationships with influential peopleThe burnout risk of trying to post every day (and what Chenell would do differently)How a newsletter & podcast shoutouts boosted early credibilityLINKS MENTIONEDThe GIR Social Growth Challenge Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsGet Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Growth In Reverse PRO CommunityWant your newsletter roasted? Submit it here. Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.
Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money.
Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out.
Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.
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