How H&M Group is exploring circular business models in The Fashion ReModel
How do we keep clothes in use at their highest value and make money without having to make new clothes? In this episode of The Circular Economy Show, we explore the Ellen MacArthur Foundation’s demonstration project, the Fashion ReModel, and hear from one of its participants: H&M Group.Pippa is joined by Chloe Holland from the Foundation’s fashion team to discuss how The Fashion ReModel participants are working to scale circular business models like resale, rental, repair, and remaking. We also hear from Sara Eriksson, Business expert, Circular business models at the H&M Group, a participant of The Fashion ReModel.Listen to this episode to hear about: The ambitions of The Fashion Remodel, including how its participants are embracing the long-term strategic advantages of circular business modelsSellpy, the H&M Group resale platformSome of the challenges of applying circular economy principles to fashion in a linear economy The role of policy and finance in making circular business models commercially viable at scaleFind out more about the Ellen MacArthur Foundation’s The Fashion ReModel.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.
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How do we make circular behaviours irresistible?
In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.Listen to this episode to hear:How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity How current efforts are focusing on beauty products to make refills as appealing as buying new ones How the initiative is working to embed circular shopping as a norm and make it more intuitive and excitingLearn more:Read ‘The marketing playbook for a circular economy’Don’t miss last week’s episode, Ep 185: How can marketers turn ideas into impactful action?Check out episode 176: Driving demand for circular economy: What marketers need to knowMake sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbookIf you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.
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How can marketers turn ideas into impactful action?
For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We’re joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.Join us to find out:How marketers are leveraging storytelling to inspire interest in circular productsWhy they should engage closely supply teams to ensure innovations align with market demandThe importance of internal buy-in and a willingness to experiment when scaling circular solutionsLearn more:Read the ‘The marketing playbook for a circular economy’.Check out episode 176,’ Driving demand for circular economy: What marketers need to know’ to hear more about the playbook with Kantar and Swapfiets.Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the playbook.
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Stepping into action: Meet The Footwear Collective
In this episode of the Circular Economy Show, we explore the intersection between fashion, business, and technology - revealing why shoes are central to systemic innovation. Live from the Ellen MacArthur Foundation Network event in Amsterdam, Kenny Arnold is joined by Dr Yuly Fuentes-Medel and Lewis Campbell from The Footwear Collective. Together, they unpack the urgent need for innovation and collaboration in the footwear industry.You’ll learn: What The Footwear Collective is doing to tackle industry roadblocks head-onHow success is measured by unprecedented collaboration, robust data collection, and active participation from rival companiesWhy their new tool will help companies pinpoint their next steps in their circular economy journeyExplore The Footwear Collective’s Circular Pathways tool https://thefootwearcollective.earthdna.org/If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.
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‘Waiting isn't an option’: the role of retail in future-proofing our food system
To truly transform the food system, we need retailers to sell food that enables nature to thrive.In this episode, learn how leading retailers from around the world are embracing circular design for food, and facing the challenges that occur on the journey.Our guests are Helly McAlister, Senior Buyer at Fortnum & Mason, and Susy Yoshimura, Senior Sustainability Director at Grupo Carrefour Brazil, two pioneering businesses from the Ellen MacArthur Foundation’s Big Food Redesign Challenge.Find out:Why investing in circular design for food is a strategic move that defines the future of retailHow top retailers are cultivating customer demand for products that keep nature in mindThe fundamental importance of cross-team collaboration within organisationsIdeas for engaging suppliers and scaling circular economy initiatives far beyond pilot projectsUseful links:A guide to using circular design for food to build business resilienceExplore the products from the Big Food Redesign ChallengeEp 177: Beyond business as usual: Biodiversity, collaboration and visionary leadership in the food systemEp 179: How are small start-ups, SMEs, and large corporations working together to change the food system?
The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.
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