The Circular Economy Show Podcast

• Becoming a circular economist with Vojtech Vosecky

  In order to bring the circular economy to life, we need more circular economists. But what does that mean? Who might these circular economists be? And what are their opportunities and challenges?In this episode of the Circular Economy Show, we hear from “The Circular Economist”, Vojtech Vosecky, author of the newsletter The Loop. He has built his career around bringing the circular economy, working with stakeholders across innovation, business and policy. Listen to learn more about:How Vojtech got started on his journeyWhere he sees the greatest momentum in the circular economyWhat he thinks the big challenges are for circular economists todayFind out more about Vojtech’s work by following him on LinkedIn.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

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• How are small start-ups, SMEs, and large corporations working together to change the food system?

  The Ellen MacArthur Foundation’s Big Food Redesign Challenge set out to demonstrate how redesigning products in line with circular economy principles, can create a food system that allows nature to thrive.In this episode, hear from one of those redesigners, Chloe Stewart from Nibs etc, alongside Katie Carson, Director of Corporate Affairs for Food and Climate Policy at Tetra Pak, to learn more about:The role of upcycled ingredients in designing brand new food productsThe challenges startups and SMEs face in the food industryThe importance of collaboration across the food industry to implement circular design for food principlesWhat enablers and resources are needed to scale food that keeps nature in mindHow larger organisations can support small start-ups and SMEs to foster innovationFind out more about the Big Food Redesign Challenge.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

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• How storytelling drives the circular economy transformation inside and out

  The idea that stories are powerful is an uncontroversial idea. But what does it really mean to harness story to shift mindsets and inspire positive action towards a circular economy inside and outside of an organisation? In this episode, hear from Poppy Mason-Watts, Chief Growth Officer at WaterBear and Alex Cramwinckel, Global Circularity Strategy Lead at Heineken to find out:Why storytelling is such an important part of the circular champion’s toolkitWhat brands can do to bring this to life in a circular economyHow this extends to supporting the internal transformation of organisations to make them circular readyTo receive more information about Campus, send an inquiry email to [email protected].

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• Beyond business as usual: Biodiversity, collaboration and visionary leadership in the food system

  The future of food is not predetermined – it's being shaped by the decisions being made today. This episode challenges food industry decision-makers to embrace a new vision for their businesses and the sector as a whole, whether your organisation is big or small. With insights from Rob Cameron, Global Head of ESG Engagement at Nestlé, and Sean Patrick, founder of Gabanna Foodworks, we examine the critical role of leadership in driving the shift towards a more diverse, resilient, and prosperous food system.In this episode we discover:How diversifying ingredients can transform food production and consumer choicesThe power of collaboration between large corporations and agile startups to drive innovationStrategies for companies to work effectively with farmers and suppliers to support nature and build resilient food systemsThe potential for new processing technologies to support the use of a wider variety of cropsExamples of how businesses are creating new food concepts that are both nutritious and deliciousHow circular design for food can help companies meet their environmental targetsFind out more about about the  Big Food Redesign Challenge.

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• Driving demand for circular economy: What marketers need to know | Kantar and Swapfiets

  How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolfo, Head of Brands at bike subscription service Swapfiets, to explore how to connect with today's consumers and drive demand for circular products and services.In this episode you'll discover:The surprising shift in societal values that's reshaping consumer buying habits    How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don't always buy it) and the greenwashing problem    Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems    Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experienceRead the The marketing playbook for a circular economy and make sure you’re subscribed to the Circular Economy Show to find out about our future episodes about  the playbook.

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