In this week’s Good Masterclass, I unpack one of the most powerful (yet underutilized) tools in the entire Force for Good System™: the 17-Step Customer Journey.Most founders assume their customer’s journey is obvious. But when you actually map it—moment by moment—you start to see exactly where trust is built… or broken.This episode will show you how to stop guessing and start designing a customer experience that drives loyalty, referrals, and scale.Whether you’re trying to increase retention, clarify your messaging, or make your company feel more human—this is where you start.Key Takeaways:You’re not selling a product—you’re guiding an experience. Every customer journey tells a story. The question is: are you the guide they trust?Breakdowns in retention, referrals, and revenue often stem from invisible gaps. Most happen long before the sale—or right after.Every department in your company is part of the customer journey. This tool isn’t just for marketing—it’s for operations, product, and service too.Trust isn’t built at once—it’s built in 17 small steps. And the businesses that scale are the ones that obsess over those moments.Burning Questions Answered:1.Why do we lose great leads after strong first impressions?2.How can I build more trust without spending more on marketing?3.What’s the real reason people buy—and stay?4.How do I get my team aligned on what matters most to the customer?5.Where should I focus if I want more referrals and loyalty?Closing Thoughts:very visionary founder wants to grow with purpose and integrity. But if your customer journey is fragmented, unclear, or reactive—you’ll always be chasing momentum instead of creating it.This isn’t about perfection. It’s about presence. It’s about walking through your business through your customer’s eyes, moment by moment, and asking:“What does she feel right here?”When you do that—everything changes. Trust deepens. Growth accelerates. And your company becomes the one your customer never stops talking about.This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good:Website: https://aforceforgood.biz/...
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Defining your Shared Avatar
The primary focus of today's masterclass revolves around the transformative power of defining a singular, shared customer avatar—a pivotal strategy that can catalyze exponential growth in your business endeavors. By concentrating on the intricacies of one particular individual, rather than the nebulous concept of a broad target audience, we uncover the hidden potential to foster profound connections and engender loyalty. We shall delve into the art of crafting a vivid, composite profile that encapsulates not just demographics but the very essence of the customer’s dreams, struggles, and aspirations. This nuanced approach not only enhances our messaging but also aligns our entire team, creating a unified vision that resonates deeply with our clientele. As we embark on this enlightening journey, prepare to unlock the secret to making your business feel like home for your customers—because when you speak to one, you might just find that thousands feel seen.Takeaways:In crafting an effective customer journey, one must focus on a singular avatar, which embodies a vivid composite profile of the target audience, allowing for deeper connections and personalized marketing strategies. By transforming generic demographic data into a detailed character, marketers can evoke stronger emotional responses, thereby enhancing engagement and fostering loyalty among their clientele. The shared avatar description serves as a fundamental element for business growth, as it aligns team members around a common understanding of the customer, facilitating coherent messaging and service delivery. Understanding the specific needs, aspirations, and challenges of one customer allows businesses to create products and services that resonate profoundly, thus avoiding the pitfalls of generic marketing approaches. Chapters:00:31 Understanding Customer-Centric Growth02:02 Creating Your Shared Avatar19:44 Understanding Your Customer Avatar28:07 Understanding Julie's Aspirations and Values32:51 Activating Your Shared AvatarThis episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good:Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the...
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Pricing Strategy & Break-Even Point
Welcome to this lively discussion on the pivotal elements of pricing strategy and break-even points, two foundational pillars that serve to underpin the very architecture of a flourishing business. As we embark on this exploration, we shall dissect the intricate relationship between price-setting, profitability, and operational sustainability, illuminating how these factors collectively influence your enterprise's trajectory. Engaging with this discourse not only empowers us to elucidate our own pricing models but also galvanizes us to confidently articulate our financial standing to potential investors and stakeholders. Indeed, one must recognize that a judiciously crafted pricing strategy is not merely a number on a spreadsheet but a manifestation of our business acumen and market positioning. So, fasten your seatbelts as we delve into this captivating realm, where clarity and confidence in financial strategies can transform mere survival into a thriving future!Takeaways:The episode emphasizes the criticality of having a well-defined pricing strategy, which directly influences the profitability and sustainability of a business. Understanding your break-even point is essential for managing operational costs and ensuring that your business generates profit beyond mere survival. A thoughtful pricing strategy involves balancing profitability, market share, and customer satisfaction to achieve optimal pricing for products and services. Implementing a habit of regularly reviewing pricing strategies and break-even analyses is crucial for maintaining financial health and facilitating business growth. Chapters:00:27 Understanding Pricing Strategies08:06 Understanding Pricing Strategy and Break Even Analysis11:35 Understanding Break Even and Growth Strategy20:54 Calculating Operating Expenses and Break Even Analysis29:55 Assessing Pricing Strategies and Profitability35:11 Strategies for Achieving Break Even and ProfitabilityBurning Questions Answered:What exactly is my Break-Even Point, and how do I calculate it?How do I know if my pricing strategy is hurting or helping my growth?Which of my products/services are worth scaling—and which to drop?How do I involve my team in building a pricing strategy that works?This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a...
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What Generates Profit
Today, we embark on an enlightening discourse centered on the quintessential theme of profit—a topic that serves as the lifeblood of any enterprise. As we delve into the intricacies of what generates profit, we shall explore not merely the figures that populate our balance sheets, but also the profound connection between profitability and our overarching purpose in business. Drawing from personal anecdotes, including the challenges faced during the merger of Allume with Altcoin, I invite you to reflect on the sacrifices made in pursuit of sustainable growth, serving not just shareholders but the wider community as well. Through this masterclass, we shall dissect the data-driven methodologies that illuminate which products and services are truly propelling our profitability, allowing us to align our efforts with customer demand and financial returns. Join me as we unravel the layers of profit generation, transforming it from a mere metric into a robust tool for fostering meaningful impact and enduring success in our ventures.Takeaways:In entrepreneurship, profit emerges as the lifeblood that sustains the organization, fostering both prosperity for stakeholders and the capacity to fulfill the company’s purpose. The enlightening journey of understanding profit necessitates a meticulous analysis of customer demand juxtaposed with financial returns to cultivate sustainable growth. By leveraging data-driven insights, founders can illuminate which products and services yield the highest profit margins, thus strategically focusing their resources for maximum impact. A holistic approach to profit not only empowers businesses to refine their offerings but also facilitates a culture of transparency and collaboration among team members to foster a unified vision. Chapters:00:24 Introduction to Profit Mastery00:58 The Emotional Journey of Leadership Decisions12:25 Understanding Profit: A Deep Dive into Financial Metrics18:21 Understanding Profit Generation20:27 Understanding Profitability: Key Insights for Founders28:28 Introduction to Gross Margin Analysis32:24 Analyzing Sales and Revenue Data36:50 Identifying Profit Drivers and Strategic Focus42:19 Understanding Profitability and Growth ActionsBurning Questions Answered:1.How do I know which of my products are actually profitable?2.What’s the difference between gross margin and gross profit—and why does it matter?3.Why does high revenue not always mean high profit?4.Which offers should I drop, and which deserve more investment?5.How do I align my team around the right products to scale?This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco...
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What You Offer
Today, we delve into the pivotal theme of simplifying, aligning, and accelerating the articulation of our value proposition, a crucial element for any enterprise aspiring to flourish in a competitive landscape. It is imperative for teams to present a unified narrative regarding their offerings; otherwise, confusion may ensue, leading to customer hesitation despite the inherent value of the products or services at hand. Throughout this episode, we shall explore the profound impact of a clearly defined offer statement on various facets of business operations, including team coherence, customer comprehension, and overall growth. We will also introduce the "What You Offer Developer," a proprietary tool designed to guide you meticulously through the process of articulating your value in succinct, customer-centric language. Join us as we embark on this enlightening journey, where clarity not only enhances understanding but also transforms potential into tangible success!Takeaways:A well-defined offer serves as the cornerstone for business clarity and customer understanding, as it delineates the value proposition succinctly. When all team members articulate the offer uniformly, it catalyzes momentum and expedites customer decision-making processes significantly. The 'What You Offer Developer' tool empowers organizations to articulate their offerings with precision and eliminate unnecessary jargon that confuses customers. A clear and concise offer not only enhances market differentiation but also fosters a cohesive internal culture focused on shared goals. Chapters:00:21 Understanding Value Proposition09:26 Defining Your Offer: The What You Offer Developer14:51 Transition to Marketing Strategies23:07 Customer Support and Retention Strategies38:05 Transitioning to Technology in Customer Experience40:31 Enhancing Customer Success StrategiesBurning Questions Answered:1.Why do even great offers fail to convert?2.What’s the difference between what you sell and what you offer?3.How do you describe your company in a way customers instantly get?4.How does internal misalignment around your offer hurt growth?5.Why do teams struggle to articulate the business in the same words?Closing Thoughts:Clarity is your growth unlock.When your whole team can describe your business the same way, magic happens. Sales accelerate. Marketing gets sharper. Your customers say yes faster.Don’t let confusion hold your company back.This week’s masterclass will help you define “What You Offer” in a way that’s clear, specific, and scalable—using a simple but powerful tool: the What You Offer Developer™.📥 Download it now: aforceforgood.biz/weekly-toolFree through June 15th.This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed:...
Join Coco Sellman on the Force for Good Business Show—Your Blueprint for Exponential Growth and Lasting Impact!
Are you ready to break through barriers and scale your business to new heights? Join Coco Sellman, a 5-time founder and impact investor, on the Force for Good Business Show, a podcast created specifically for women founders who are striving for exponential growth, deeper impact, and meaningful success.
Here’s the reality: only 3% of women-led businesses reach $1M in annual revenue, and just 2% of venture funding goes to women. But we’re here to change that story. This show is your roadmap to defying the odds and amplifying your impact.
What to Expect: Through bite-sized, high-impact episodes, Coco delivers powerful insights, mini-workshops, and actionable tools designed to help you scale your business from $1M to $20M, $100M, and beyond. Each episode is packed with strategies for achieving not only financial growth but also for leveraging your success to drive meaningful, lasting change in the world.
This isn’t just about profit—it’s about creating a legacy.
Whether you’re looking to sharpen your leadership, refine your growth strategies, or simply connect with a community of like-minded women who understand your journey, the Force for Good Business Show is your go-to resource for thriving in business and becoming an unstoppable force for good.
Tune in, level up, and let’s reshape the future of business—together.
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