Today’s discussion centers on the transformative potential of Impact Mantras—concise, actionable phrases that serve as guiding beacons for company culture, decision-making, and interpersonal interactions within the workplace. As we delve into the essence of these mantras, we shall explore how they not only bridge the gap between a company's professed values and the daily behaviors of its employees but also foster an environment ripe for both kindness and performance. I invite you to reflect upon the pressing questions: Does your team share a unified language that inspires and uplifts? Are your aspirations merely aspirational, or are they operationalized through a cohesive cultural framework? Through illustrative examples and practical exercises, we shall illuminate the path to embedding these mantras into the very fabric of your organizational ethos, thereby cultivating a thriving micro-society that champions growth and harmony. Let us embark on this exhilarating journey together, as we unlock the potential of words to reshape our professional landscapes and enhance our collective impact!Takeaways:The essence of Impact Mantras lies in their ability to transform company culture by providing concise, actionable phrases that guide behavior and decision-making. Implementing Impact Mantras fosters a shared understanding among team members, thereby bridging the gap between the organization's values and day-to-day operations. Impact Mantras serve as a cultural anchor, enabling an environment where kindness and high performance coexist seamlessly, which is essential for sustainable growth. To effectively utilize Impact Mantras, regular activation and integration into daily practices, such as team meetings and communications, is critical for reinforcing desired behaviors. Chapters:00:37 Creating a Culture Ready to Scale01:04 Creating Impact Mantras: A Guide for Leaders16:54 The Power of Impact Mantras29:36 Transition to Part 2: Brainstorming and Discovery32:43 Values and Behavior in Hard Times38:39 Activating Impact MantrasBurning Questions Answered:What’s the difference between Core Values and Impact Mantras?How can I use these Mantras day-to-day?What if culture feels like it’s slipping as we grow?This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women
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Three Feelings to Cultivate
The principal focus of today’s discourse is the pivotal concept of "Three Feelings to Cultivate," which serves as an essential element for fostering emotional resonance within your organization and ultimately propelling its growth. As we navigate the intricacies of customer interactions, we must confront a fundamental inquiry: how do our customers feel post-engagement? This episode elucidates the transformative power of emotions, positing that the cultivation of specific feelings is not merely an ancillary consideration but a cornerstone of customer loyalty and satisfaction. Through a series of illustrative examples, we demonstrate how the strategic embedding of these emotions into every touchpoint can invigorate brand experiences and forge lasting connections. Join us as we embark on this enlightening journey to redefine the emotional landscape of your business, ensuring that every interaction resonates deeply and meaningfully.Takeaways:Incorporating emotional resonance into business practices can significantly enhance customer loyalty and satisfaction. Businesses must prioritize understanding and measuring customer emotions to drive meaningful connections and growth. Identifying and cultivating three distinct feelings can transform customer experiences and foster brand loyalty. Effective customer engagement requires businesses to transition from transactional interactions to emotional transformations. Chapters:00:03 Introduction to Emotional Resonance in Business01:45 Three Key Feelings to Cultivate09:51 Understanding Customer Emotions20:16 Understanding Customer Emotions and Journey25:43 Transforming Customer Feelings Throughout the Journey28:40 Transforming Feelings in Customer Experience36:07 Exploring the Force for Good ToolkitBurning Questions Answered:What’s the #1 reason customers remember a brand?Why does customer loyalty feel so unpredictable?What causes the emotional “drift” as companies grow?This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good:Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan:...
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Area of Chosen Greatness
In this eye opening masterclass we discuss obout the pivotal concept of "chosen greatness," a transformative idea wherein businesses meticulously select a singular domain to master, thereby achieving unparalleled excellence. I invite you to ponder whether your company is floundering in the quagmire of mediocrity, attempting to excel in every conceivable area while neglecting to identify where true greatness lies. This episode will elucidate the profound impact of concentrating your resources, energy, and innovation into this chosen area, propelling not only your company's purpose but also its profitability and growth. Through enlightening examples, such as the strategic focus of Southwest Airlines and IKEA, we shall illustrate how defining your area of greatness can distinctly set your organization apart in an increasingly competitive landscape. Join me as we embark on an exploration filled with insights, strategies, and perhaps a pun or two, all designed to assist you in unearthing that golden nugget of brilliance within your business.Takeaways:The concept of chosen greatness emphasizes the necessity of focusing on a singular area where a company can excel, thus avoiding mediocrity in multiple domains. Identifying an area of chosen greatness not only aligns your team's efforts but also clarifies the value proposition to your customers, enhancing overall business performance. Focusing on your company's unique strengths, customer desires, and economic drivers is paramount in determining where to cultivate greatness effectively. A clear area of chosen greatness can significantly boost profitability by allowing for concentrated investment in a specific domain, thereby enhancing operational efficiency and customer satisfaction. Chapters:00:19 Welcoming Remarks and Introduction01:23 Choosing an Area of Greatness11:07 Choosing Your Area of Greatness19:10 Identifying Your Area of Chosen Greatness21:52 Identifying Core Strengths and Customer Needs26:50 Identifying Key Areas of Focus for Growth36:16 Identifying High Potency Actions for Greatness38:35 Introducing the Area of Chosen GreatnessBurning Questions Answered:1. What happens when you stop chasing every opportunity and choose one place to be excellent?2. How can I know where my company should focus its excellence?3. How does this clarity create alignment, energy, and innovation across the whole team?4. What’s the connection between customer journey mapping and identifying our greatness?5. How can I overcome the fear of narrowing focus without losing growth?This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in...
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Design an Irresistible 17 Step Customer Journey
In this week’s Good Masterclass, I unpack one of the most powerful (yet underutilized) tools in the entire Force for Good System™: the 17-Step Customer Journey.Most founders assume their customer’s journey is obvious. But when you actually map it—moment by moment—you start to see exactly where trust is built… or broken.This episode will show you how to stop guessing and start designing a customer experience that drives loyalty, referrals, and scale.Whether you’re trying to increase retention, clarify your messaging, or make your company feel more human—this is where you start.Key Takeaways:You’re not selling a product—you’re guiding an experience. Every customer journey tells a story. The question is: are you the guide they trust?Breakdowns in retention, referrals, and revenue often stem from invisible gaps. Most happen long before the sale—or right after.Every department in your company is part of the customer journey. This tool isn’t just for marketing—it’s for operations, product, and service too.Trust isn’t built at once—it’s built in 17 small steps. And the businesses that scale are the ones that obsess over those moments.Burning Questions Answered:1.Why do we lose great leads after strong first impressions?2.How can I build more trust without spending more on marketing?3.What’s the real reason people buy—and stay?4.How do I get my team aligned on what matters most to the customer?5.Where should I focus if I want more referrals and loyalty?Closing Thoughts:very visionary founder wants to grow with purpose and integrity. But if your customer journey is fragmented, unclear, or reactive—you’ll always be chasing momentum instead of creating it.This isn’t about perfection. It’s about presence. It’s about walking through your business through your customer’s eyes, moment by moment, and asking:“What does she feel right here?”When you do that—everything changes. Trust deepens. Growth accelerates. And your company becomes the one your customer never stops talking about.This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good:Website: https://aforceforgood.biz/...
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Defining your Shared Avatar
The primary focus of today's masterclass revolves around the transformative power of defining a singular, shared customer avatar—a pivotal strategy that can catalyze exponential growth in your business endeavors. By concentrating on the intricacies of one particular individual, rather than the nebulous concept of a broad target audience, we uncover the hidden potential to foster profound connections and engender loyalty. We shall delve into the art of crafting a vivid, composite profile that encapsulates not just demographics but the very essence of the customer’s dreams, struggles, and aspirations. This nuanced approach not only enhances our messaging but also aligns our entire team, creating a unified vision that resonates deeply with our clientele. As we embark on this enlightening journey, prepare to unlock the secret to making your business feel like home for your customers—because when you speak to one, you might just find that thousands feel seen.Takeaways:In crafting an effective customer journey, one must focus on a singular avatar, which embodies a vivid composite profile of the target audience, allowing for deeper connections and personalized marketing strategies. By transforming generic demographic data into a detailed character, marketers can evoke stronger emotional responses, thereby enhancing engagement and fostering loyalty among their clientele. The shared avatar description serves as a fundamental element for business growth, as it aligns team members around a common understanding of the customer, facilitating coherent messaging and service delivery. Understanding the specific needs, aspirations, and challenges of one customer allows businesses to create products and services that resonate profoundly, thus avoiding the pitfalls of generic marketing approaches. Chapters:00:31 Understanding Customer-Centric Growth02:02 Creating Your Shared Avatar19:44 Understanding Your Customer Avatar28:07 Understanding Julie's Aspirations and Values32:51 Activating Your Shared AvatarThis episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good:Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the...
Join Coco Sellman on the Force for Good Business Show—Your Blueprint for Exponential Growth and Lasting Impact!
Are you ready to break through barriers and scale your business to new heights? Join Coco Sellman, a 5-time founder and impact investor, on the Force for Good Business Show, a podcast created specifically for women founders who are striving for exponential growth, deeper impact, and meaningful success.
Here’s the reality: only 3% of women-led businesses reach $1M in annual revenue, and just 2% of venture funding goes to women. But we’re here to change that story. This show is your roadmap to defying the odds and amplifying your impact.
What to Expect: Through bite-sized, high-impact episodes, Coco delivers powerful insights, mini-workshops, and actionable tools designed to help you scale your business from $1M to $20M, $100M, and beyond. Each episode is packed with strategies for achieving not only financial growth but also for leveraging your success to drive meaningful, lasting change in the world.
This isn’t just about profit—it’s about creating a legacy.
Whether you’re looking to sharpen your leadership, refine your growth strategies, or simply connect with a community of like-minded women who understand your journey, the Force for Good Business Show is your go-to resource for thriving in business and becoming an unstoppable force for good.
Tune in, level up, and let’s reshape the future of business—together.
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