Creativity has a methodology. That’s the perspective I gained after reading two books (one from the Western world and one from the Eastern world) and having a conversation with a creative director.
In this episode, you’ll hear why creativity doesn’t belong only to artists, and how ordinary people can become more creative by finding the right medium, focus time, and inspiration.
02:44 What is creativity?
06:49 Insights from two books and one conversation
07:00 Advice from John Cleese
09:43 Peak creativity – morning shower time
14:40 Stan Lai’s Creativity Studies and the “Creativity Pyramid”
19:10 Three practical tips from a creative director
创意是有方法论的。这是我在读了两本书(西方和东方世界)以及和创意总监的一次对话后得到的观点。
这期播客里,你可以听到:为什么创意不只属于艺术家,以及普通人如何通过找到合适的媒介、专注时间和灵感,让自己变得更有创造力。
02:44 什么是创意
06:49 两本书和一次对话带来的启发
07:00 John Cleese的建议
09:43 早晨洗澡时的创造力
14:40 《赖声川的创意学》和“创意金字塔”
19:10 创意总监给出的三个实用建议
Books mentioned:
赖声川的创意学 by 赖声川
Creativity: A Short and Cheerful Guide by John Cleese
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