Habits and Hustle

Weight loss has become a race to get smaller, even when the body is clearly breaking down in the process. The surprise is that a lot of people lose weight and end up more fatigued, under muscled, and metabolically worse off than when they started.

We dive deeper into this topic in the latest Habits & Hustle episode with Ashley Koff. We also chat about why GLP-1s make people skinny but not necessarily healthy, why weight often comes back after stopping GLP-1s, and why not eating enough while on these medications is one of the biggest mistakes people make.

Ashley Koff, RD is a registered dietitian, founder of The Better Nutrition Program, and a clinician with over 25 years of experience in personalized nutrition. She is the author of multiple books, including Your Best Shot: The Personalized Plan for Optimal Weight Health, and has been recognized as one of CNN’s Top 100 Health Makers.

What We Discuss:

(00:00) Why weight loss has become the wrong goal and how “thinner” replaced healthier(03:12) GLP-1s explained and why they make people skinny without making them healthy(07:08) The real issue with GLP-1s and why misuse creates rebound weight gain(12:41) What actually happens when appetite returns after stopping GLP-1s(17:56) Why not eating enough on GLP-1s leads to muscle loss and metabolic slowdown(22:38) Food noise, hormones, and why appetite is not a willpower problem(34:27) The biggest “just eat less” lie and how it backfires long term(40:03) Fasting, under-fueling, and why trendy restriction worsens outcomes for some people

Thank you to our sponsors:


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Momentous: Shop this link and use code Jen for 20% off 


Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order 


Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen 

Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20.

Find more from Jen: 

Website: https://jennifercohen.com

Instagram: @therealjencohen  

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagement

Find more from Ashley Koff:

Website: http://thebetternutritionprogram.com

Instagram: @ashleykoffapproved

Ashley’s Upcoming Book: ORDER HERE

Relentless drive isn’t the problem for most high performers. The real breakdown happens when self-belief collapses after early success and hustle turns into motion without direction.

This episode is part of The Best of Habits & Hustle, a series where we revisit some of the most impactful conversations we’ve shared. In this one, I’m joined by Rob Dyrdek to challenge the idea that working harder fixes everything and explore why success stalls when it isn’t intentionally designed. 

We also talk about rebuilding belief after hitting bottom, mastering time as a strategic advantage, and designing systems that create real wealth without burning your life down.

Rob Dyrdek is a serial entrepreneur, producer, and former professional skateboarder. He is the creator of Ridiculousness and the founder of Dyrdek Machine, a venture studio that has built 18 brands with six exits totaling over $550M. Rob is also the CEO of Existence and the mind behind Time Creationism, a framework focused on engineering time at scale.

What We Discuss:

(00:02) Losing self-belief after early success and why hustle stops working

(11:38) How subconscious belief shapes trajectory more than effort

(13:27) Hitting rock bottom and the decision to reprogram belief

(19:18) Why self-belief isn’t motivation, it’s data and mastery

(46:41) Designing time as a strategic asset instead of reacting to life

(52:03) Why balance must come before scale, not after

(56:47) Building systems that create wealth without burning your life down

Thank you to our sponsors:

Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.

Therasage: Head over to therasage.com and use code Be Bold for 15% off 

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers.

Momentous: Shop this link and use code Jen for 20% off 

Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order 

Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen 

Find more from Jen:

Website: https://jennifercohen.com

Instagram: @therealjencohen 

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagement

Find more from Rob Dyrdek:

Instagram: @robdyrdek

Facebook: @robdyrdek

Youtube: @robdyrdek

Self-doubt is often mislabeled as a confidence problem, which causes people to hesitate instead of act. The real cost is momentum, because confidence is built through action, not something you wait to feel before moving.

We dive deeper into this in the Habits & Hustle with Dr. Shadé Zahrai. We also chat about why high performers still experience self-doubt, the ping pong ball vs golf ball analogy for detaching from doubt, and why self-image drives behavior more than motivation.

Dr. Shadé Zahrai is a behavioral researcher and peak performance educator with a PhD in organizational behavior. She has designed and delivered programs for Fortune 500 companies including Google, Microsoft, LVMH, JP Morgan, and McKinsey. Her work has reached millions through LinkedIn Learning, TEDx talks, and global leadership programs.

What We Discuss:

(03:10) Why the opposite of self-doubt isn’t confidence but self-trust

(08:42) Why high performers still experience self-doubt and act anyway

(14:25) The ping pong ball vs golf ball analogy and how doubt becomes identity

(21:30) Why affirmations backfire when the brain doesn’t believe them

(28:55) How self-image shapes behavior more than motivation or discipline

(36:40) The scar experiment and why we experience reality through expectation

(44:15) Why saying yes too quickly damages self-trust and decision quality

(01:21:26) How your partner’s dependability and discipline shape long-term career success

Thank you to our sponsors:

Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.

Therasage: Head over to therasage.com and use code Be Bold for 15% off 

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Momentous: Shop this link and use code Jen for 20% off 

Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order 

Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen 

Find more from Jen: 

Website: https://jennifercohen.com

Instagram: @therealjencohen  

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagement

Find more from Dr. Shadé Zahrai, PhD:

Website: https://shadezahrai.com

Instagram: @shadezahrai

Youtube: @shadezahrai

Tiktok: @shadezahrai

Most high performers don’t struggle because they lack discipline. They struggle because they’re trying to do everything at once and calling it balance.

We dive deeper into this in the Habits & Hustle with Touré Roberts. We also chat about why balance is becoming whole instead of splitting yourself into percentages, the difference between losing and being a loser, and why you can’t scale without stretching.

Touré Roberts is a bestselling author, entrepreneur, investor, and producer. He is the founder of ONE, a multidimensional community based in Los Angeles, and has built one of the most engaged digital platforms in his space with over 100 million views and more than one million subscribers.

This episode is part of The Best of Habits & Hustle, a series where we revisit some of the most impactful conversations we’ve shared.

What We Discuss:

(00:00) Why balance isn’t about splitting yourself into percentages

(00:56) You can do all things well, just not at the same time

(23:46) Why growth exploded after leaving comfort and relocating

(37:23) The difference between losing and being a loser

(39:13) Resilience starts with acknowledging pain

(40:25) Doing an autopsy on failure instead of wasting it

(48:15) You can’t give your best self to everything at once

Thank you to our sponsors:

Therasage: Head over to therasage.com and use code Be Bold for 15% off

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers.

Momentous: Shop this link and use code Jen for 20% off

Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order

Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift.

Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen 

Find more from Jen:

Website: https://jennifercohen.com

Instagram: @therealjencohen 

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagement

Find more from Touré Roberts:

Website: https://toureroberts.com

Instagram: @toureroberts

Facebook: @toureroberts

Tiktok: @toureroberts

Success is often attributed to confidence or charisma, yet many capable people still misread situations, misjudge authority, and lose leverage under pressure. The real disadvantage is not lack of effort, but relying on false assumptions about how people and systems behave.

We dive deeper into this in the latest Habits & Hustle Podcast episode with Andrew Bustamante. We also chat about predicting human behavior, controlling emotional responses in high-stakes moments, and using leverage ethically in business and leadership.

Andrew Bustamante is a former clandestine CIA intelligence officer and co-founder of EverydaySpy, a global training platform applying spy skills to business and life. He is a decorated U.S. Air Force combat veteran, a graduate of the United States Air Force Academy, and a former member of CIA’s National Clandestine Service. 

What We Discuss:


(11:08) Why perception is not reality and how authority conditioning begins early  


(12:05) Why following social rules often leads to weaker outcomes  


(24:36) How professional liars control body language and emotion  


(25:16) Why speaking less creates more credibility  


(27:14) Operational utility versus opportunism in decision making  


(38:49) Why institutions are looser than they appear  


(39:18) How authority bias quietly shapes adult behavior  


(47:17) Why human behavior becomes predictable under pressure


(02:02:47) Thoughts on the Jeffrey Epstein case

Thank you to our sponsors:

Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.

Therasage: Head over to therasage.com and use code Be Bold for 15% off 

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Momentous: Shop this link and use code Jen for 20% off 

Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order 

Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen 

Find more from Jen: 

Website: www.jennifercohen.com

Instagram: @therealjencohen  

Books: www.jennifercohen.com/books

Speaking: www.jennifercohen.com/speaking-engagement

Find more from Andrew Bustamante:

Instagram: @everydayspy

Youtube: @Andrew-Bustamante

X: @EverydaySpy

Facebook: @EverydaySpy

Find your Spy Superpower: https://yt.everydayspy.com/4ozGI3F

Read Andrew’s CIA book ‘Shadow Cell’: https://geni.us/ShadowCellBook 

Explore Spy School: https://everydayspy.com/ 

Support Andy's sponsor Axolt Brain: https://axoltbrain.com/andy

Listen to the podcast: https://youtube.com/@EverydaySpyPodcast