Nail Your Short Form Videos with This Simple Formula
Let’s break down exactly how to nail your short form videos without feeling overwhelmed, whether you’re creating Reels, YouTube Shorts, or TikTok videos. In this episode, I’m sharing real examples of reels that have exploded with engagement and how the three S’s apply every single time.. We’ll discuss why certain words work so well to make your videos relatable and actionable and the importance of specificity in your hooks to truly connect with your audience and increase shares. We even cover how to benchmark what viral really means for you, average engagement rates, and leveraging trends that make your content instantly relatable.In this episode we’ll be covering:Quickly creating reels that focus on simplicity, specificity, and shareability - the three S'sWhat going viral could look like for your account and typical engagement rates you can expect..Importance of using relatable and specific hooks to increase engagement.Why showing the desired end result first in short form video grabs attention quicklyUsing intentional word choices to create easy, actionable contentLeveraging specificity in video hooks such as locations, occasions, and brands.Links to reels in this episode:Reel #1: Design and Delights Stamp vs WallpaperReel #2: All Inclusive ResortReel #3: Mental Load Kids Clothing SwapReel #4: Jaws TrendOther episodes you might have missed:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 021: Getting Your Audience to Care About Your ContentEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 055: We Love B-Roll Because Simple, Shareable Content Never Goes Out of StyleSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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16:48
Are You Talking About What You Love?
Let’s talk about self-awareness in marketing and why truly loving your topic is your secret sauce for both content creation and business growth. I have a question for you today: what’s that one thing you could jump on national TV and feel confident sharing? Because when you tap into that area of expertise, your excitement lights up your audience, and your content becomes magnetic. We’ll walk through real examples where you can sense the creator’s passion, and discuss how borrowing popular words, phrases, or brands can help make your content relatable and attention-grabbing. If your social content feels bland or forced, this episode is your permission slip to reset, pivot, or even rebrand if what you’re talking about no longer excites you. In this episode we’ll be covering:Self awareness in digital marketing and creating content you genuinely love.Discovering the one topic you can passionately talk about, even on national TV.Going beyond simple tips and creating genuine connection that your audience can feel.Using popular phrases, brands, and hooks to make your content more relatable.The importance of being the go-to expert in your unique area of expertise.Ways to make content relevant to current events and seasons for increased engagement.Links to reels in this episode:Reel: Build Your Grown Woman WardrobeReel: Color Combos that Look Expensive in SummerReel: McDonald's Migraine HackReel: Never Order an Uber to the AirportOther episodes you might have missed:Episode 021: Getting Your Audience to Care About Your ContentEpisode 027: Let Your True Personality ShineEpisode 037: Personalization is the Key to Your 2025 Content StrategyEpisode 054: Is There Enough “You” In Your Content?Episode 058: Embrace the Content Creator MindsetSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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9:54
Embrace the Content Creator Mindset
Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small changes can make, whether it’s adding a descriptive word or slightly tweaking your messaging, to make your content feel more relatable. I’m sharing examples from various industries like travel, real estate, and home decor, and showing you exactly how these creators have crafted content that instantly captures your attention and builds a sense of belonging. We’ll talk about the importance of personal branding, yes, even if you’re a business, and why treating your business account like a personal account is key to building real community online.In this episode we’ll be covering:How small tweaks in your reels text or hooks can boost engagement and relatability.Creating content based on feelings, like nostalgia, helpfulness, or a sense of belonging.Using hyper specific, identifying words and personal brand storytelling in your content.Treat your business account like a personal account for genuine connection and community.Using Instagram stories and behind the scenes content to build stronger relationships.Links to reels in this episode:Reel: THE Wine Stopper on AmazonReel: No Passport NeededReel: Probably Needed a Hug…Reel: DIY’s that make your home look more expensiveOther episodes you might have missed:Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 027: Let Your True Personality ShineEpisode 040: Build More Connections with Everyday MomentsEpisode 049: Relatable Humor That Says “They Get Me!”Episode 054: Is There Enough “You” In Your Content?Send a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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8:28
Repurpose Your Content for More Impact with Less Effort
Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platforms. We’ll discuss the difference between reposting and repurposing, why repurposing is the way to go, and how content performs differently across platforms like LinkedIn, TikTok, and Instagram. We’ll also look at what typical engagement rates are, and review real examples as I walk you through how I would repurpose those posts if they were my own.In this episode we’ll be covering:Why everyone should be repurposing content for social media marketing. The difference between repurposing and simply reposting.Strategies for tailoring content to different platforms like LinkedIn and TikTok.Converting your content into multiple formats, from reels to newsletters, with minimal effort.Real examples of how I would repurpose viral content for various industries.Links in this episode:Loyalty Programs CarouselNo Frills Diner ReelBest Design Decisions ReelFurniture IndustryContent I’ve Repurposed:First Three Instagram Stories CarouselFirst Three Instagram Stories ReelOther episodes you might have missed:Episode 010: Turning Testimonials into Engaging Content for More SalesEpisode 033: Turn Your Content into Swipe-Worthy Carousel PostsEpisode 053: Use Customer Insights to Create Reels That Attract and ConvertSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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12:52
The Reel That Had Me Clicking Buy Immediately
Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately. I was ready to buy without hesitation, and I’m breaking down exactly why this particular reel was so effective, so you can recreate your own. In this episode we’ll be covering:Social Media Marketing World recap, I am so honored to have been a speaker this year!The fascinating stats I learned during Brenna McGowan’s session on Anticipation Marketing.Consistency in your content marketing strategy, building trust and awareness through repeated exposure. Not relying on a single platform to market your business, instead diversifying your content and creating multiple touchpoints for your audience to connect with you.The formula I want you to try this week to create your own reel that makes people want to buy instantly.Plus, a sneak peek of what we’ll discuss on next week’s episode!Links to reels in this episode:Reel: POV You…Other episodes you might have missed:Episode 023: Create Content That Pops by Knowing Why People Want to BuyEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 035: Turning Inspiration into Unique and Original ContentEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 050: Stories Work! Here’s how to make them work for YOUSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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