144. How Gob’s Mycelium Earplugs are Breaking the Mould
Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design. Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually enticing marketing in capturing consumer interest. Listen for insights into the future of personal care products.
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31:34
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31:34
144. The Fear Factor: Understanding Today’s Consumer Psyche
Join WGSN CEO Carla Buzasi and Cultural Strategist and Foresight Lead at WGSN, Martina Rocca, as they discuss the emerging mindset of heightened fear affecting consumers today. From eco-anxiety to the fear of AI and changing relationship dynamics, discover how these fears are shaping consumer behaviour, and how businesses can adapt by fostering emotional intelligence and authentic connections with their audiences. Listen to explore the complexities of our evolving world and the role of brands in navigating these challenges.
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25:14
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25:14
143. Rural Art for Urban Hearts
In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry. Rebecca highlights the importance of cultural preservation, reciprocal partnership and the antidote to cultural appropriation. Listen for insights on how to answer consumers’ demand for ethical and purposeful crafts steeped in Indigenous identities that thrive in a modern, AI-driven world.
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23:30
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23:30
142. First a Human, Then a Parent
Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today. Amrit and Lauren discuss social media’s unrealistic standards, the impact of technology on parenting and the importance of community and solidarity among women across generations. Listen in on the challenges and joys of being a woman and a mother in the digital age, uncovering the nuanced realities behind the curated images of perfection.
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31:09
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31:09
141. Beauty & the Beef – Vegan Reversal in Food & Beauty
Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries. Discover how traditional diets are being redefined with primal diet trends, the resurgence of animal-based beauty products and the cultural factors fueling this change. Take a bite out of this thought-provoking discussion on consumers’ changing preferences in balancing plant-based and animal-based lifestyles.
WGSN is the world's leading consumer trend forecaster.
In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.
Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
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