Operators Weigh In: Should We Be Using AI in Ecommerce?
On this episode of Brain Driven Brands, special guests Grace Clarke (Head of Community at Shopify) and Emmett Naughton (Full Stack Developer at KnoCommerce) join Sarah in a deep conversation that every ecommerce operator should be having right now. With the advent of AI, and it’s speedy injection into every workflow across industries, we’ve seen the productivity power and growth potential behind AI, but there’s one thing we should all be asking ourselves… Should we be using AI…at all? JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
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34:22
The Psychology of Bundling
On this episode of Brain Driven Brands, Nate and Sarah take a good look at his bundling strategy and break down the science behind the sell. Nate also makes a sneaky move when he announces a product that might change everything for Original Grain… JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
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19:32
Tell People to Take Stuff Out of Their Cart…We’re Serious.
Sarah and Nate break down a super strange, but very psychology-based CRO test, we chat about how bundles have completely changed Original Grain’s whole business strategy, and contemplate the meaning of brand. All this and more, on this episode of Brain Driven Brands. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
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19:55
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19:55
State of the Industry…Is DTC Dead??
Where did all the customers go? Did the economic downturn really crush DTC? And what does that mean for e-commerce brands? (Especially ones who might not be considered a “necessity” product? In this episode of Brain Driven Brands, we dissect the basics of what it takes to survive an economic downturn as a brand, and why it all comes down to management of your customer’s psychological perception. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
On this episode of Brain Driven Brands, we dive deep into the waters of creative strategy with a talented strategist who’s fronting one of the largest brands in the industry (and doing it with a great sense of humor). We talk about: How to hire naturally talented creators (and why delivery is more important than scripts). Why you should hire for personality over metrics. The number one thing Sarah’s most afraid of when it comes to TikTok. Why some brands win with humor (and others flop). All this and more on this episode of Brain Driven Brands. Guest: Paige Phillips LinkedIn: https://www.linkedin.com/in/paige-phillips-82394a238/ JOIN The TETHER Community- https://www.skool.com/tether-lab/about Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.
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