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The Art Marketing Podcast

Art Storefronts
The Art Marketing Podcast
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  • Consistency, Motivation and Copilot
    Join us in this episode of the Art Marketing Podcast as we dive into the crucial topics of consistency, motivation, and the importance of having a co-pilot in your creative journey. Discover staggering data that reveals how consistent marketing can dramatically impact your art sales, regardless of your current success level. We discuss the challenges artists face in maintaining consistency and share actionable insights to help you overcome self-doubt and get your work seen. Whether you're a seasoned artist or just starting out, this episode is packed with valuable strategies to elevate your marketing game and boost your sales. (00:00) - Introduction to Consistency and Motivation (00:50) - The Importance of Consistent Marketing (02:30) - Introduction of Co-Pilot Service (04:30) - Data Insights on Marketing Consistency (07:00) - Sales Trends for Consistent vs. Inconsistent Marketers (10:00) - Psychological Barriers to Consistency (12:00) - The Gallery Analogy (15:00) - The Role of Automation in Marketing (18:00) - The Need for Consistency in Art Sales (20:00) - Motivation and Consistency in Marketing (25:00) - The Impact of AI on Marketing (30:00) - Preparing for the Art Selling Season (35:00) - Overcoming Self-Doubt in Marketing (40:00) - Finding Your Niche Through Consistency (42:00) - Liberation from Perfectionism ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
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  • Confidence, Summer Selling Season, and Ai changing everything
    In this episode of the Art Marketing Podcast, Nick and Pat dive deep into the ever-present challenge of confidence for artists and entrepreneurs. They discuss the importance of maintaining momentum during the summer selling season and how to leverage AI to enhance your art business. With practical tips and insights, they encourage listeners to take action, embrace new technologies, and prepare for the upcoming art selling opportunities. Tune in to discover how to boost your confidence and maximize your art sales this summer! (00:00) - Introduction and Overview (00:10) - The Reality of Confidence (05:30) - Summer Selling Season (10:00) - Importance of Marketing During Key Selling Times (15:00) - Leveraging AI for Artists (20:00) - Becoming the Conductor of Your Art Business (25:00) - Closing Remarks and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
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  • Steal These Prompts
    In this episode of the Art Marketing Podcast, we dive deep into the transformative power of AI for artists and creators. Discover how to leverage AI tools to streamline your art business, save time, and enhance your creative process. We share actionable prompts you can steal right now to elevate your marketing efforts and connect with your audience. Join us as we explore the future of AI in the art world and how you can stay ahead of the curve! (00:00) - Introduction to AI in Art Marketing (05:30) - The Future of AI and Its Impact (10:00) - Understanding Large Language Models (LLMs) (15:00) - The Emergence of AI Agents (20:00) - Practical AI Prompts for Artists (25:00) - Encouragement to Experiment with AI (30:00) - Conclusion and Future Outlook Steal These Prompts Below!  Press Release GeneratorWrite a 300-word press release for local media about my solo show opening June 15, AP style, include pull-quotes and boilerplate.” Art CriticAct as an art critic who knows my portfolio (see link). Identify the 3 aesthetic through-lines most visible in my work, then suggest wording for an ‘elevator pitch’ and three hashtags I should own. Email MarketingOutline a 4-email onboarding sequence for new collectors focused on story, care instructions, referral incentive, and preview access. Include subject lines & send intervals. Interior DesignScan Pinterest Trends + Google Trends (last 90 days) and tell me which interior-design color palettes are spiking; suggest an art series concept aligned to each. Pretend you’re a 35-year-old interior designer in Austin sourcing statement pieces. Draft an email explaining why _my_ [painting/print] series solves their pain points, using no more than 150 words Nurture Collectors Give me a DM template + five short interview questions to send past buyers so they’ll film phone-friendly testimonial clips. Include polite opt-out language. Publicist “You are an art publicist. Draft a personalized pitch email + one-page PDF outline to approach **``** about representing my **``**. Emphasize recent sales figures, press mentions, and how my price tiers fit their collector profile.” Limited Editions “I want to release a new 24 × 36 in. print at the $750 tier. Assume my audience size is **``**, average open rate **``**, conversion **`%`**, and each buyer buys one. What edition size maximizes revenue while maintaining scarcity? Show your math and give a drop schedule (teaser, early-bird, public).” Pricing “You are a pricing strategist for fine-art e-commerce. Build a price ladder for my three tiers: $0-$100 (merch/small prints), $100-$1,000 (books + limited-edition prints), $1,000+ (originals / large LEs). For each tier list: (a) 3 product concepts, (b) perceived value boosters (e.g., COA, artist note), (c) psychological price points to test, (d) recommended gross margin %.” Comissions “Act as an operations manager. I can complete **``** commission pieces per month at **``** hours each. My hourly cost (all-in) is **``**. Build a Google Sheet structure that tells me: (1) break-even price per commission, (2) how many monthly commissions I need to hit a **``** goal, and (3) warns when I’m over capacity.”" ArtHelper Instagram account https://www.instagram.com/arthelperai/   Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
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  • Thoughts on Ai and the future of Art Helper
    Join us for a special live stream episode of the Art Marketing Podcast, where hosts Nick Friend and Patrick discuss the transformative impact of AI on the art world. They dive into the features of their innovative tool, Art Helper, designed to streamline marketing tasks for artists and photographers. Discover how AI can serve as your new marketing assistant, helping you get your work in front of more eyeballs and ultimately sell more art. Tune in for valuable insights, audience feedback, and practical tips to elevate your art business! (00:00) - Introduction to the Live Stream (00:10) - AI's Impact on the Art World (01:00) - Understanding Artist Needs (03:30) - The Role of AI in Marketing (05:00) - Art Helper Overview (06:30) - Feedback and Feature Prioritization (08:00) - The Importance of Consistency in Marketing (10:00) - The Power of Automation (12:00) - The Value of Marketing for Artists (14:00) - AI as a Business Assistant (16:00) - Overcoming Bottlenecks in Art Sales (18:00) - The Importance of Eyeballs on Art (20:00) - Maximizing Output and Engagement (22:00) - The Promise of AI for Artists (24:00) - Real-World Applications of Art Helper (26:00) - Encouragement to Take Action (28:00) - Final Thoughts on Embracing AI (30:00) - Conclusion and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
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  • Artist Matt Kress
    Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist and muralist Matt Kress. Discover Matt's journey from a successful business career to pursuing his passion for art full-time at the age of 43. He shares insights on the importance of building a personal brand, the financial dynamics of mural work, and how to effectively market your art. Tune in to learn how Matt is transforming his artistic vision into a thriving business while navigating the challenges of the art world. (00:00) - Introduction to Matt Kress (00:42) - Matt's Artistic Journey (02:56) - The Importance of Being an Artist (05:32) - Building Relationships in Art (07:09) - The Role of Murals in Marketing (09:45) - Revenue Streams for Artists (12:17) - In-Person Shows and Art Fairs (14:11) - Engaging with the Public During Murals (18:14) - Upcoming Projects (20:16) - The Importance of Email Lists (22:36) - The Impact of AI on Art (24:59) - Finding Art Storefronts (40:52) - Advice for Aspiring Artists Matt's Website https://www.thekresscollection.com/ Matt's Instagram https://www.instagram.com/mattkressart/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
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O The Art Marketing Podcast

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.
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