Scrum Master Toolbox Podcast: Agile storytelling from the trenches

• Maximizing Human Potential as the Measure of Success | Alidad Hamidi

  Alidad Hamidi: Maximizing Human Potential as the Measure of Success Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Does my work lead into maximizing human potential? Maximizing the ability of the human to use their potential and freedom." - Alidal Hamidi   Alidad calls himself a "recovering agility coach," and for good reason. For years, he struggled to define success in his work. As an enterprise coach, he plants seeds but never sees the trees grow. By the time transformation takes root, he's moved on to the next challenge. This distance from outcomes forced him to develop a more philosophical definition of success—one rooted not in deliverables or velocity charts, but in human potential and freedom.   His measure of success centers on three interconnected questions. First, are customers happy with what the teams create? Notice he says "create," not "deliver"—a deliberate choice. "I really hate the term product delivery, because delivery means you have a feature factory," he explains. Creating value requires genuine interaction between people who solve problems and people who have problems, with zero distance between them. Second, what's the team's wellbeing? Do they have psychological safety, trust, and space for innovation? And third, is the team growing—and by "team," Alidad means the entire organization, not just the squad level.   There's a fourth element he acknowledges: business sustainability. A bank could make customers ecstatic by giving away free money, but that's not viable long-term. The art lies in balance. "There's always a balance, sometimes one grows more than the other, and that's okay," Alidad notes. "As long as you have the awareness of why, and is that the right thing at the right time." This definition of success requires patience with the messy reality of organizations and faith that when humans have the freedom to use their full potential, both people and businesses thrive.   Self-reflection Question: If you measured your success solely by whether you're maximizing human potential and freedom in your organization, what would you start doing differently tomorrow? Featured Retrospective Format for the Week: Six Intrinsic Motivators Alidad's favorite retrospective format comes from Open Systems Theory—the Six Intrinsic Motivators. This approach uses the OODA Loop philosophy: understanding reality and reflecting on actions. "Let's see what actually happened in reality, rather than our perception," Alidad explains.   The format assesses six elements. Three are personal and can have too much or too little (rated -10 to +10): autonomy in decision making, continuous learning and feedback, and variety in work. Three are team environment factors that you can't have too much of (rated 0 to 10): mutual support and respect, meaningfulness (both socially useful work and seeing the whole product), and desirable futures (seeing development opportunities ahead).   The process is elegantly simple. Bring the team together and ask each person to assess themselves on each criterion. When individuals share their numbers, fascinating conversations emerge. One person's 8 on autonomy might surprise a teammate who rated themselves a 3. These differences spark natural dialogue, and teams begin to balance and adjust organically. "If these six elements don't exist in the team, you can never have productive human teams," Alidad states. He recommends running this at least every six months, or every three months for teams experiencing significant change. The beauty? No intervention from outside is needed—the team naturally self-organizes around what they discover together.   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Alidad Hamidi   Alidad is a strategic advisor in human-centred transformation, focused on organisational design for autonomy, ownership, and impact. A recovering Agility Coach, he draws on years across delivery and coaching roles to help build organisations truly fit for humans—resilient, adaptive, and designed for people, not just processes.   You can link with Alidad Hamidi on LinkedIn. You can also visit his website at desirablefutures.group.  

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• The Tax Teams Pay for Organizational Standards | Alidad Hamidi

  Alidad Hamidi: The Tax Agile Teams Pay for Organizational Standards Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "If you set targets for people, they will achieve the target, even if that means destroying the system around them." - W. Edwards Deming (quoted by Alidad)   The tension is familiar to every Scrum Master working in large organizations: leadership demands standard operating models, flow time metrics below specific numbers, and reporting structures that fit neat boxes. Meanwhile, teams struggle under the weight of context-insensitive measurements that ignore the nuanced reality of their work. Alidad faces this challenge daily—creating balance between organizational demands and what teams actually need to transform and thrive.   His approach starts with a simple but powerful question to leaders: "What is it that you want to achieve with these metrics?" Going beyond corporate-speak to have real conversations reveals that most leaders want outcomes, not just numbers. Alidad then involves teams in defining strategies to achieve those outcomes, framing metrics as "the tax we pay" or "the license to play." When teams understand the intent and participate in the strategy, something surprising happens—most metrics naturally improve because teams are delivering genuine value, customers are happy, and team dynamics are healthy.   But context sensitivity remains critical. Alidad uses a vivid analogy: "If you apply lean metrics to Pixar Studio, you're gonna kill Pixar Studio. If you apply approaches of Pixar Studio to production line, they will go bankrupt in less than a month." Toyota's production line and Pixar's creative studio both need different approaches based on their context, team evolution, organizational maturity, and market environment. He advocates aligning teams to value delivery with end-to-end metrics rather than individual team measurements, recognizing that organizations operate in ecosystem models beyond simple product paradigms.   Perhaps most important is patience. "Try to not drink coffee for a week," Alidad challenges. "Even for a single person, one practice, it's very hard to change your behavior. Imagine for organization of hundreds of thousands of people." Organizations move through learning cycles at their own rhythm. Our job isn't to force change at the speed we prefer—it's to take responsibility for our freedom and find ways to move the system, accepting that systems have their own speed.   Self-reflection Question: Which metrics are you applying to your teams without considering their specific context, and what conversation do you need to have with leadership about the outcomes those metrics are meant to achieve?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Alidad Hamidi   Alidad is a strategic advisor in human-centred transformation, focused on organisational design for autonomy, ownership, and impact. A recovering Agility Coach, he draws on years across delivery and coaching roles to help build organisations truly fit for humans—resilient, adaptive, and designed for people, not just processes.   You can link with Alidad Hamidi on LinkedIn. You can also visit his website at desirablefutures.group.  

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• When a Billion-Dollar Team Becomes Invisible | Alidad Hamidi

  Alidad Hamidi: When a Billion-Dollar Team Becomes Invisible Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Most of the times, it's not teams that are self-destructive or anything... Simple analogy is when a flower is not blooming, you don't fix the flower, you fix the soil." - Alidad Hamidi   The team sat on the sidelines, maintaining a large portfolio of systems while the organization buzzed with excitement about replatforming initiatives. Nobody seemed to care about them. Morale was low. Whenever technical challenges arose, everyone pointed to the same person for help. Alidad tried the standard playbook—team-building activities, bonding exercises—but the impact was minimal. Something deeper was broken, and it wasn't the team.   Then Alidad shifted his lens to systems thinking. Instead of fixing the flower, he examined the soil. Using the Viable Systems Model, he started with System 5—identity. Who were they? What value did they create? He worked with stakeholders to map the revenue impact of the systems this "forgotten" team maintained. The number shocked everyone: one billion dollars. These weren't legacy systems gathering dust—they were revenue-generating engines critical to the business. Alidad asked the team to run training series for each other, teaching colleagues about the ten different systems they managed. They created self-assessments of skill sets, making visible what had been invisible for too long. When Alidad made their value explicit to the organization, everything shifted. The team's perspective transformed. Later, when asked what made the difference, their answer was unanimous: "You made us visible. That's it." People have agency to change their environment, but sometimes they need someone to help the system see what it's been missing. Ninety percent of the time, when teams struggle, it's not the team that needs fixing—it's the soil they're planted in.   Self-reflection Question: What teams in your organization are maintaining critical systems but remain invisible to leadership, and what would happen if you made their value explicit? Featured Book of the Week: More Time to Think by Nancy Kline Alidad describes Nancy Kline's More Time to Think as transformative for his facilitation practice. While many Scrum Masters focus on filling space and driving conversations forward, this book teaches the opposite—how to create space and listen deeply. "It teaches you to create a space, not to fill it," Alidad explains. The book explores how to design containers—meetings, workshops, retrospectives—that allow deeper thinking to emerge naturally among team members.   For Alidad, the book answered a fundamental question: "How do you help people to find the solution among themselves?" It transformed his approach from facilitation to liberation, helping teams slow down so they can think more clearly. He first encountered the audiobook and was so impacted that he explored both "Time to Think" and this follow-up. While both are valuable, "More Time to Think" resonated more deeply with his coaching philosophy. The book pairs beautifully with systems thinking, helping Scrum Masters understand that creating the right conditions for thinking is often more powerful than providing the right answers. In this segment, we also refer to the book Confronting our freedom, by Peter Block et al.    [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Alidad Hamidi   Alidad is a strategic advisor in human-centred transformation, focused on organisational design for autonomy, ownership, and impact. A recovering Agility Coach, he draws on years across delivery and coaching roles to help build organisations truly fit for humans—resilient, adaptive, and designed for people, not just processes.   You can link with Alidad Hamidi on LinkedIn. You can also visit his website at desirablefutures.group.

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• When Silence Becomes Your Most Powerful Coaching Tool | Alidad Hamidi

  Alidad Hamidi: When Silence Becomes Your Most Powerful Coaching Tool Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "I purposefully designed a moment of silence. Staying in the anxiety of being silenced. Do not interrupt the team. Put the question there, let them come up with a solution. It is very hard. But very effective." - Alidad Hamidi   Alidad walked into what seemed like a straightforward iteration manager role—what some use, instead of Scrum Master. The organization was moving servers to the cloud, a transformation with massive implications. When leadership briefed him on the team's situation, they painted a clear picture of challenges ahead. Yet when Alidad asked the team directly about the transformation's impact, the response was uniform: "Nothing."   But Alidad knew better. After networking with other teams, he discovered the truth—this team maintained software generating over half a billion dollars in revenue, and the transformation would fundamentally change their work. When he asked again, silence filled the room. Not the comfortable silence of reflection, but the heavy silence of fear and mistrust. Most facilitators would have filled that void with words, reassurance, or suggestions. Alidad did something different—he waited. And waited. For what felt like an eternity, probably a full minute, he stood in that uncomfortable silence, about to leave the room.   Then something shifted. One team member picked up a pen. Then another joined in. Suddenly, the floodgates opened. Debates erupted, ideas flew, and the entire board filled with impacts and concerns. What made the difference? Before that pivotal moment, Alidad had invested in building relationships—taking the team to lunch, standing up for them when managers blamed them for support failures, showing through his actions that he genuinely cared. The team saw that he wasn't there to tell them how to do their jobs. They started to trust that this silence wasn't manipulation—it was genuine space for their voices. This moment taught Alidad a profound lesson about Open Systems Theory and Socio-Technical systems—sometimes the most powerful intervention is creating space and having the courage to hold it.   Self-reflection Question: When was the last time you designed a moment of silence for your team, and what held you back from making it longer?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Alidad Hamidi   Alidad is a strategic advisor in human-centred transformation, focused on organisational design for autonomy, ownership, and impact. A recovering Agility Coach, he draws on years across delivery and coaching roles to help build organisations truly fit for humans—resilient, adaptive, and designed for people, not just processes.   You can link with Alidad Hamidi on LinkedIn. You can also visit his website at desirablefutures.group.

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• From Requirements Documents to Customer Obsession—Redefining the PO Role | Karim Harbott

  Karim Harbott: From Requirements Documents to Customer Obsession—Redefining the PO Role Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Strategic, Customer-Obsessed, and Vision-Driven   "The PO role in the team is strategic. These POs focus on the customer, outcomes, and strategy. They're customer-obsessed and focus on the purpose and the why of the product." - Karim Harbott   Karim believes the industry fundamentally misunderstands what a Product Owner should be. The great Product Owners he's seen are strategic thinkers who are obsessed with the customer. They don't just manage a backlog—they paint a vision for the product and help the entire team become customer-obsessed alongside them.  These POs focus relentlessly on outcomes rather than outputs, asking "why are we building this?" before diving into "what should we build?" They understand the purpose of the product and communicate it compellingly.  Karim references Amazon's "working backwards" approach, where Product Owners start with the customer experience they want to create and work backwards to figure out what needs to be built. Great POs also embrace the framework of Desirability (what customers want), Viability (what makes business sense), Feasibility (what's technically possible), and Usability (what's easy to use). While the PO owns desirability and viability, they collaborate closely with designers on usability and technical teams on feasibility.  This is critical: software is a team sport, and great POs recognize that multiple roles share responsibility for delivery. Like David Marquet teaches, they empower the team to own decisions rather than dictating every detail. The result? Teams that understand the "why" and can innovate toward it autonomously.   Self-reflection Question: Does your Product Owner paint a compelling vision that inspires the team, or do they primarily manage a list of tasks? The Bad Product Owner: The User Story Writer "The user story writer PO thinks it's their job to write full, long requirements documents, put it in JIRA, and assign it to the team. This is far away from what the PO role should be." - Karim Harbott   The anti-pattern Karim sees most often is the "User Story Writer" Product Owner. These POs believe their job is to write detailed requirements documents, load them into JIRA, and assign them to the team. It's essentially waterfall disguised as Agile—treating user stories like mini-specifications rather than conversation starters. This approach completely misses the collaborative nature of product development.  Instead of engaging the team in understanding customer needs and co-creating solutions, these POs hand down fully-formed requirements and expect the team to execute without question. The problem is that this removes the team's ownership and creativity. When POs act as the sole source of product knowledge, they become bottlenecks.  The team can't make smart tradeoffs or innovate because they don't understand the underlying customer problems or business context. Using the Desirability-Viability-Feasibility-Usability framework, bad POs try to own all four dimensions themselves instead of recognizing that designers, developers, and other roles bring essential perspectives. The result is disengaged teams, slow delivery, and products that miss the mark because they were built to specifications rather than shaped by collaborative discovery. Software is a team sport—but the User Story Writer PO forgets to put the team on the field.   Self-reflection Question: Is your Product Owner engaging the team in collaborative discovery, or just handing down requirements to be implemented?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Karim Harbott   Karim is a consultant, trainer, and non-executive director. He bridges the gap between strategy, business agility, digital transformation, innovation, AI, and board governance. He is a Certified Scrum Trainer, and is the author of The 6 Enablers of Business Agility.   You can link with Karim Harbott on LinkedIn.  

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O Scrum Master Toolbox Podcast: Agile storytelling from the trenches