Every buyer uses instinct. The question is whether instinct is the whole picture or just the starting point.
Forecasting is one of the most practically useful skills in fashion buying and one of the least formally developed. Most buyers move through their early careers making decisions based on a mix of market feel, previous season performance, and what their manager or merchandiser tells them the plan is.
That is not wrong. But it is incomplete. And at some point in a buying career, the gap between gut feel and data-informed planning becomes visible — in sell-through rates, in stock imbalances, in ranges that made creative sense but did not perform commercially.
In this episode, Elisabeth Mac Hale walks through the practical side of forecasting: what it means in a buying context, how to use the data you already have access to, and how to build the habit of demand planning that separates reactive buyers from those who consistently plan with commercial confidence.
What you will learn:
What forecasting actually means for a buyer — and how it differs from trend research
The three data sources every buyer already has access to and how to use them together
How to build a simple, practical forecasting habit without needing a complex system
The most common forecasting mistake buyers make when they rely too heavily on instinct
How demand planning connects to OTB, margin, and every other commercial skill covered in recent episodes
Resources Mentioned:
Take the free Buyer-Ready Assessment:
https://designdirectiveme.com/buyer-ready-assessment
Online Buying Course: Thrive in Fashion Buying
Connect with Elisabeth:
Podcast: Thrive in Fashion Buying and Merchandising on Spotify and Apple Podcasts or wherever you listen
Instagram: @designdirectivedubai
LinkedIn: Elisabeth Mac Hale
Website : The Design Directive
Polska