The Next Big Idea Daily

First, Colin Woodard argues that where you are in the country determines how you live and how you'll die. Then Luke Shaefer tells us how America's most disadvantaged communities aren't where we think they are, and what their shared history reveals about inequality in this country. Sponsored By: Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code IDEA at auraframes.com  GoDaddy - Get a domain for pennies at godaddy.com/nbi Learn more about your ad choices. Visit megaphone.fm/adchoices

When was the last time you actually thought about the air around you? Unless you're stuck in a windstorm or gasping after a run, probably never. But it turns out that this invisible element — whether it's blowing across continents or flowing through your lungs — has shaped human history in some pretty remarkable ways. Simon Winchester is the New York Times bestselling author of books like The Professor and the Madman and Krakatoa. His new book is called The Breath of the Gods: The History and Future of the Wind, and he'll join us with some of his big ideas in just a moment. And later in the show, we'll hear from James Nestor, author of the 2020 book Breath: The New Science of a Lost Art, who'll show us how modern humans have forgotten how to breathe properly — and what that's costing us. Learn more about your ad choices. Visit megaphone.fm/adchoices

First up, Harvard economist John Campbell on how to make the financial system work better for you. His new book, co-written with Tarun Ramadorai, is Fixed: Why Personal Finance Is Broken and How to Make It Work for Everyone. Later in the show, Lauren Simmons offers us a practical, empowering roadmap for building financial wellness right now. Sponsored By: Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code BIGIDEADAILY at auraframes.com  GoDaddy - Get a domain for pennies at godaddy.com/nbid  Learn more about your ad choices. Visit megaphone.fm/adchoices

Up first, we hear from Jonathan Gluck, author of An Exercise in Uncertainty. And then Suleika Jaouad shares key insights from Between Two Kingdoms. Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code BIGIDEADAILY at auraframes.com  GoDaddy - Get a domain and professional email plan for just $0.99/month at Godaddy.com/GDNOW Learn more about your ad choices. Visit megaphone.fm/adchoices

Act One: The Joy of Solitude: How to Reconnect with Yourself in an Overconnected World by Robert Coplan Act Two: Arrangements in Blue Notes by Amy Key Sponsored By: Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code BIGIDEADAILY at auraframes.com  GoDaddy - Get a domain and professional email plan for just $0.99/month at Godaddy.com/GDNOW Learn more about your ad choices. Visit megaphone.fm/adchoices