Product for Product Management

• EP 135 - Product Environment Canvas with Randy Silver

  What really aligns product teams and stakeholders to not only understand each other, but also create successful products together?In this episode, we’re joined by Randy Silver, Product & Leadership Coach Consultant and Community Builder at Out of Owls, Founder at CPO Circles , and co-host of The Product Experience podcast by Mind the Product. Randy shares his journey from music journalism to Amazon Music editor, and how his passion for collaborating with designers, developers, and content creators led him into the world of product management. With years of experience delivering value across organizations and hosting weekly product conversations since 2018, Randy brings a unique perspective on what it takes to build successful teams and products.We dive into Randy’s Product Environment Canvas—a practical model designed to help product teams diagnose challenges and align on what really matters. Born from a tough professional experience where misalignment derailed a project, Randy’s framework brings together four critical components: strategy, people, process, and perception. He explains how to use the canvas, the order in which to fill it out, and why it’s as much about internal discovery as it is about stakeholder alignment.We cover topics including:The story behind the Product Environment Canvas and why Randy created itThe four key components: prioritization, people, process, and perception—and how they interactHow to use the canvas to identify root causes of team challenges and misalignmentMotivation mapping and understanding different perspectives within your organizationWhen and how to implement the canvas: retrospectives, quarterly planning, or diagnosing stakeholder frictionWho can use the canvas—whether you’re a team member or in a leadership roleThe impact using the canvas had on organizationsHow the canvas can even help you assess fit when considering a new jobTips for managing perception, communicating context, and surfacing hidden blockersResources and next steps for exploring the Product Environment Canvas furtherAnd much more!You can connect with Randy at:LinkedIn: linkedin.com/in/randysilver/ The Product Environment Canvas: https://outofowls.com/blog/the-product-environment-canvas Out of Owls: outofowls.com CPO Circles: https://www.cpo.social/ Product in the (A)Ether: https://www.pita.social/ Bluesky: bsky.app/profile/randysilver.outofowls.com You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

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• EP 134 - Product Engine for PMF - Giacomo Poggiali

  Do you have a method to reach Product Market Fit (PMF) with your product?In this episode, we’re joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his  “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF). Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he’s since applied those principles across design, product, and marketing in early-stage companies. After experiencing the transformation that comes with reaching PMF firsthand, Giacomo became passionate about helping other teams replicate that journey—again and again.We dive into Giacomo’s perspective on what PMF really means, moving beyond textbook definitions to describe how it actually feels for a team: the shift from pushing a boulder uphill to racing after it as momentum takes hold. Drawing from years of hands-on experience, Giacomo introduces his “Product Engine” framework—a practical playbook for identifying your most valuable users, uncovering what truly drives value, and systematically removing blockers to adoption.Join Matt and Moshe as they explored with Giacomo:The difference between pre- and post-PMF challenges for product teamsWhat the Product Engine is, and how it helps startups identify their lighthouse users and core valueHow to use behavioral data and qualitative insights to uncover value blockersThe 80/20 approach: why doubling down on core value matters more than fixing every blockerWhen and how to off-board users who aren’t a good fitReal-world examples of the Product Engine in action, including pivots and surprising discoveriesApplying the Product Engine to B2B, B2C, and API productsPractical steps for product managers to start implementing the frameworkWhere AI can support the process of finding PMFAdvice for teams and PMs on building something truly valuable—and knowing when you’ve reached PMFAnd much more!You can connect with Giacomo at:LinkedIn: https://www.linkedin.com/in/giacomopoggiali/ Sparing Startups: https://www.sparringstartups.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

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• EP 133 - API Analytics for PMs with Deepa Goyal

  APIs are products but they don’t always get the same focus they deserve to be successful.In this episode of the Product for Product Podcast, we sit down with Deepa Goyal, Product Strategy Leader at Postman and author of API Analytics for Product Managers: Understand key API metrics that can help you grow your business, to explore what it takes to manage APIs as products.Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern organizations.We explore why Deepa wrote her book, who it’s for, and what product managers—whether or not they work directly with APIs—can learn from it. Deepa explains how analytics are critical for measuring API success, the unique challenges of building API products, and why developers are often the primary customers. In addition, she shares insights from her research for the book and the writing process, including how she validated her ideas and what she learned about the API lifecycle, onboarding, and product-market fit. Join Matt and Moshe as they explore with Deepa:The rise of the API Product Manager and how APIs are transforming businessesDifferent types of APIs—internal, external, and partner—and their strategic impactWhy analytics are essential for measuring API product successUnique challenges of building API products Insights from writing and validating her book, API Analytics for PMsThe impact of AI on product management and the future of APIsStrategies for API pricing and revenue modelsKey metrics and leading indicators for API adoption and activationAdvice for product managers looking to build technical skills and drive impactAnd much moreYou can connect with Deepa at:LinkedIn: https://www.linkedin.com/in/deepag/ X: @1sprintatatimeAPI Analytics for Product Managers book: https://www.amazon.com/API-Analytics-Product-Managers-Understand/dp/1803247657 You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

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• EP 132 - Hacking Your PM Job Search with Marcus Polini

  In this episode we welcome Marcus Polini to share the story behind his recent job search in product leadership, and the practical tools, frameworks, and mindsets that helped him land his next big role.Marcus’s journey, like almost every product person we talked with, is anything but linear. From his roots in geomatics engineering and a hackathon win that led to founding CityConnect, to the hard lessons of startup failure, Marcus’s path has been shaped by persistence and a passion for building. After applying to 60 front-end engineering jobs, he pivoted into project management and quickly found his calling in product, bridging his entrepreneurial appetite with a growing interest in healthcare and technology.Before entering the job market, Marcus headed Product at Medstack, which was acquired and his position was cut during the merger. This was an opportunity for him to explore what he loves doing and where he sees himself in his future career path. His path to his current position, as Head of Product, Platform at Dispatch Integration, inspired us to talk with him on the show about the process and tools he applied.Join Matt and Moshe as we dive deep into Marcus’s most recent job search, exploring:How he used the Phyl Terry’s  “Never Search Alone” process to set up a Job Search Council who helped him move through the searchThe frameworks he used to narrow down his values, passions, and motivating forcesHow he planned his career path as a product, complete with KPIs for personal outcomesThe tactical tools that made a differenceUsing consulting as a path to a full-time product leadership role at Dispatch IntegrationThe critical role of community and mentorship throughout the processThe impact of AI on the modern job searchHow to use AI thoughtfully to enhance, not replace, your authenticity in the job searchHis favorite AI tools and how he uses them And so much more!You can connect with Marcus at:LinkedIn: https://www.linkedin.com/in/mpolini/ Article and template used for the process: https://open.substack.com/pub/productbymarcus/p/the-compass-i-didnt-know-i-neededYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

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• EP 131 - New Book: Design for Impact with Erin Weigel

  What does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack the essential lessons from her new book and her years of experience at Booking.com.Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through scientific experimentation and system thinking. Drawing on her journey from internal talks to conference keynotes, Erin reveals how she developed the Conversion Design Process and the “flying wheel” visual that demystifies how businesses really work.Erin also discusses why experimentation requires bravery from leadership, how to get buy-in without waiting for permission, and why simple, proven tools often outperform complex processes. Join Matt and Moshe as we dived with Erin into:Her background and how she got to write the bookThe step-by-step process Erin used at Booking.com—and how it can be generalized to any organizationHow to apply experimentation and A/B testing beyond the design teamWhy ownership in experimentation should be shared, not siloed, to strengthen outcomesThe counterintuitive truths behind successful organizations (and why most common assumptions are wrong)How to start building a culture of experimentation, even if your company isn’t there yetThe importance of “testing like you’re wrong” and being honest with what the data showsPractical frameworks like the 60-40 split (60% low-effort experiments, 40% long-term bets) to prioritize learning and impactAnd so much more!You can connect with Erin at:LinkedIn: https://www.linkedin.com/in/erindoesthings/ Website: erindoesthings.com Design for Impact book: https://erindoesthings.com/design-for-impact/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

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