The Aligned Florist Podcast

• 40. From Price-Shopped to Aligned: The Magic Booking Filter Every Florist Needs

  This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think.We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like.I’ll walk you through my 3-Layer Pricing Strategy — the exact system I use to filter out misaligned leads before they hit my inbox, help aligned clients feel confident moving forward, and save hours of wasted time every week. This isn’t just about sharing numbers — it’s about letting your pricing tell your brand story, set expectations, and protect your time, energy, and creativity.Whether you decide to make your pricing public or deliver it inside your Services & Investment Guide, this episode will help you turn pricing from “just numbers” into one of your most powerful sales tools.What You’ll Learn in This Episode:Why most florists’ pricing presentation attracts price-shoppers — and how to stop it.The mindset shift that turns pricing into part of your brand story.My 3-Layer Pricing Strategy that works like a silent booking filter.How to create “tiers” that educate clients and guide self-selection.The psychology behind why tiered pricing reduces sticker shock and builds trust.Two ways to deliver your pricing tiers — and when to use each one.How to describe your tiers in language your clients actually care about.Links & Resources Mentioned in This Episode:✨ Download my Floral Pricing Playbook (Free Guide) — My step-by-step method for setting profitable prices, mapping them to your business goals, and presenting them in a way that works like a built-in booking filter. ✨ Need a ready-to-use template for delivering your pricing after an inquiry — so you can build your own pre-proposal filter? Grab my Services + Investment Guide Canva Template and start setting clear expectations and building client trust before you ever send a proposal. Keywords: florist pricing strategy, wedding florist pricing, florist business tips, floral design business, pricing for florists, how to price wedding flowers, avoid price shopping, prequalifying clients, wedding floral design, florist sales strategy, florist marketing, attracting ideal clients, luxury wedding florist, florist business growth, booking high-end clients, wedding vendor pricing strategy, filtering client inquiries, creative business pricing, how to present pricingFloral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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• 39. Three Steps to a Brand You Can Talk About (Not Just Show)

  What if your audience could feel like they knew you—before you ever met?If you’ve ever felt like your marketing is just floating out there without real connection, or like potential clients see your work but don’t really understand the person and purpose behind it…this episode is for you.In this episode of the Designed to Lead series, Sarah explores the power of telling your brand story—not just once on your About page, but strategically and repeatedly in ways that deepen connection and build trust.She shares how your story can become a signature piece of your brand—something people remember, repeat, and feel connected to—so you’re not constantly starting from scratch trying to prove who you are or why you do what you do.You’ll walk away with ideas for where and how to share your story, how to keep it fresh without reinventing it, and how to use it as a bridge between your artistry and the emotional connection your ideal clients are craving.If you’ve been posting pretty work without a personal thread running through it, this episode will help you weave that thread so every touchpoint with your brand feels warm, memorable, and unmistakably you.Takeaways:Your story is one of the most powerful tools for connection.Share it in multiple formats: About page, social media posts, short video bios, welcome emails.Repeating your story isn’t redundant—it’s branding.Small tweaks keep your story fresh while maintaining consistency.Your story can become something you’re known for.Strategic repetition deepens trust with your audience.Inject personal moments alongside your professional “why.”Keep it adaptable as your brand evolves.Your story can filter clients as much as your portfolio does.Consistency turns your story into a signature.Keywords: florist branding, brand storytelling, wedding florist marketing, personal brand strategy, client connection, about page tips, Instagram bio ideas, brand consistency, marketing for florists, storytelling for creatives, creative business growth, audience trust building, brand voice development, signature story, wedding business marketingResources: Download the Brand Voice + Positioning Worksheet✨ Ready to make posting feel effortless? Grab my Instagram Handbook—100+ content prompts to spark ideas, connect authentically, and grow your audience without overthinking. [Get it here ➜] Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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• 38. Before You Grow, Get Clear: Why Messaging Matters More than Visibility

  In this episode of The Aligned Florist, we’re diving into one often-overlooked step and a key part of brand growth: messaging.If you’ve ever found yourself wondering, “How do I get more clients to find me?”—or feeling tempted to invest in ads, try a new viral trend, or overhaul your brand visuals—this conversation is for you. Host Sarah shares hard-earned lessons and real examples from her own business journey to reveal why clarity needs to come first, before amplification.We’ll walk through:Why followers, reach, and ads won’t convert without strong messagingThe difference between brand identity, marketing, and sales—and how they work togetherHow to know when you’re ready to amplify (and when to pause and refine)The kind of words that actually stop your dream clients mid-scrollWhy true resonance starts with honesty, not hypeThis is your invitation to stop trying to be the loudest in the room—and instead, become the clearest in the room. Because the most aligned growth doesn’t come from chasing attention. It comes from earning trust.Keywords: messaging strategy, brand clarity, florist marketing, aligned growth, client attraction, sales funnel, storytelling, authentic branding, small business, creative entrepreneurshipFloral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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• 37. Building Deeper, Not Higher: How Vision Creates Peace and Growth

  In this episode of The Aligned Florist, we’re diving into a topic that often goes unnoticed but is crucial for sustainable success: vision and alignment.In this episode of The Aligned Florist, host Sarah explores the transformative power of aligning your business with a clear vision. If you've ever felt overwhelmed or like you're constantly chasing trends, this episode is for you. Sarah shares personal insights and practical advice on how to lead with intention and build a business that truly reflects your values.We’ll walk through:How to recognize when you're building on shaky foundations The difference between chasing trends and leading with intention Why a clear vision is the antidote to hustle and uncertainty What it means to grow deeper instead of higherThis is your invitation to pause, reconnect with your vision, and start building a business that aligns with your true purpose.Keywords: business vision, alignment, leadership, intentional growth, sustainable success, clarity, purpose, entrepreneurship, creative process, values-drivenFloral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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• 36. If You’re Holding It All—Something Isn’t Working: Why Systems Matter More Than You Think

  In this episode of The Aligned Florist, we’re talking about something that doesn’t always get the spotlight—but quietly runs the show behind the scenes: your systems.If you’ve ever found yourself exhausted, overwhelmed, or rewriting the same proposal at 10pm for the third time… this one’s for you. I’m sharing a real-life moment from my own business that forced me to face the truth: the systems that got me here couldn’t take me where I was going.We’ll walk through:How to know when your systems are no longer serving youThe subtle signs of friction that point to deeper gapsWhy feeling constantly behind isn’t just a time problem—it’s a structure problemWhat supportive systems actually look and feel likeThis is your invitation to stop white-knuckling your workflow and start building a business that holds you—not the other way around.Chapters00:00Introduction to Systems in Business01:54Understanding the Weight of Systems06:32Identifying System Fatigue09:49Upgrading Your Systems20:09Creating Supportive Structures25:37Conclusion and Call to ActionKeywords: floral business systems, leadership, system fatigue, workflow, productivity, self-love, organization, efficiency, creative process, support structuresResources:My Pricing & Ordering Spreadsheet - Streamline Your Pricing & Flower OrderingMy Canva Digital Mockups Course - Learn to Create Digital Mockups in Canva!Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss

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