After George Eastman cut ties with his chief emulsion-maker-turned-saboteur, Henry Reichenbach, the Kodak company started to falter. Some batches of film literally fell apart on the shelves. Others seemed fine, but yielded blurry, unprintable photos. Eastman had tried to find a suitable replacement for Reichbach, but no one was able to make a stable emulsion at the volume he needed. Eastman was starting to get desperate. He knew that if he didn’t fix his film fast, his Kodak cameras would never amount to more than a passing fad. Eastman wasn’t just looking to get rich and get out. He was after a legacy that would stand the test of time. In order to do that, Eastman would not only have to make his product reliable, he’d have to continually innovate — constantly turning out one new demographically-targeted product after another. In the end, this strategy would make Kodak a household name, and then doom it to obsolescence. Support us by supporting our sponsors! Policy Genius - If you need life insurance but aren’t sure where to start, why not start at and use promo code INNOVATIONS at checkout
Kodak Roll Film: Kodak Fiends | 2
George Eastman had made technological breakthroughs and forays into the photography market, but his images still weren’t good enough for professional photographers and the photographic process was still too complicated for recreational photographers. Eastman needed to improve his product and simplify his process, but he couldn’t do it alone. His novice chemistry skills had already carried the company as far as they could go. So Eastman reached out to a gifted chemist for help, and made his company vulnerable in ways greater than he had feared. Support us by supporting our sponsors! Lutron Caseta - Learn more about Caseta at
Kodak Roll Film | As Convenient as a Pencil | 1
Today, if we want to take a photo, we unlock our phone, aim, and click. It can be done on a whim, without a second thought. We document everything from new haircuts to latte art, cute cats to baby’s first smile. But prior to the 1900s, photography was the exclusive domain of professionals and dedicated hobbyists -- people willing to learn complex skills and spend hours on the craft. Responsible for that shift was a man named George Eastman. Armed with a radical vision for what photography could be, and a cold-blooded business sense, Eastman delivered photography to the masses and altered the way most of us experience our lives over time. Support us by supporting our sponsors! Lutron Caseta - Get smart lighting the smart way with Caséta by Lutron smart switches. Learn more about Caseta at
The Modern Ambulance | 1
Today, if you or someone you know experiences a medical emergency, you dial 9-1-1 and a squad of trained medical professionals arrives at your door. But just 55 years ago, that was not the case. Emergency calls were generally dispatched to funeral homes simply because their vehicles were suited to transporting bodies. You’d be lucky if the person transporting you had any first aid training at all. A soldier shot in Vietnam had a better chance of surviving than a housewife in a car accident because the soldier in Vietnam got immediate trained medical care. Throughout the 1960s, volunteer rescue squads began experimenting with different kinds of pre-hospital care. But in Pittsburgh, 20th century topography converged with the fates of a few individuals, and one ambitious vision, to spin a medical revolution into being. Support us by supporting our sponsors! Lutron Caseta - Get smart lighting the smart way with Caséta by Lutron smart switches. Learn more about Caseta at
Google's Quantum Breakthrough
In October, Google announced in a paper in the journal Nature that it built a chip called "Sycamore" that achieved what is known as "quantum supremacy." It's being hailed as a massive step forward in the world of quantum computing. Quantum computing's principles lie in the fascinating world of quantum mechanics, and while it is extremely complicated to understand, the theoretical applications of a quantum computer could have a massive real-world impact. We'll talk with Scott Aaronson, the David J. Bruton Centennial Professor of Computer Science at The University of Texas at Austin, and director of its Quantum Information Center, about Google's discovery. Aaronson reviewed Google's paper before it was published and has worked for years on these complex problems. Support us by supporting our sponsors! Worried about finding the perfect gift this holiday season? Peloton is the gift they’re guaranteed to love. With its compact 4X2 size, the Peloton Bike can fit in virtually any space in your home, no matter how small. This holiday, give the gift of Peloton. For a limited time, get $100 off accessories when you purchase the Peloton Bike. Go to www.onepeloton.com and use promo code INNOVATIONS at checkout.