S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ)
How do you market a non-alcoholic, elderflower, THC beverage?
If it sounds like a lot, it’s because it kind of is: Nik’s got Aaron from BRÉZ on this week’s episode to talk about creativity, positioning, and advertising in a broad space like the beverage industry. You might have a creative product, but how do you get it to stand out when people may not be familiar with THC products? Aaron explains how the brand tackles this and what problem they’re aiming to solve in the space.
And, how do you advertise a THC drink on platforms like TikTok and Meta when there’s restrictions on cannabis products? The answer might lie with AppLovin, or even using creative language to get around certain words.
Plus, Aaron mentions not playing the price game—how you price products has an effect on branding. Why should THC beverages think about avoiding “cheap” pricing? BRÉZ is about having a good experience, and the price should reflect that.
Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.
Visit https://prescientai.com/limited
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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40:29
S12 E4: Landing Pages: Tips, Tricks, and Ingredients
Nik’s continuing his discussion of the most underutilized aspect in DTC marketing: landing pages.
Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. Then, it’s time to position what you’re selling. How do you avoid saying something generic? Should you test headlines on Meta Ads? Does my copy have to actually be good? All of these things matter before you hit publish.
Plus, how does social proof play a role in your landing page? Nik shares an example of a brand who’s leveraging UGC and Instagram comments right on their front page.
And, it’s best to explain and educate your intended audience right off the bat. Things like supplements, food, etc. should all have ingredients listed. A brand story is also a way to inform your audience about exactly what (and who) you are.
Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.
Visit https://prescientai.com/limited
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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45:09
S12 E3: The REAL Growth Lever Most Brands Overlook
What do most brands overlook?
Nik lays out why landing pages are one of the most overlooked—and most powerful—levers in growth marketing.
If you're pouring cash into media buying but not seeing conversions, it might not be your ads: it’s about what happens after the click.
And, Nik breaks down the essential types of landing pages that move the needle, from hero product bundles and high-converting listicles to lead-gen pages, BYOB (build your own bundle) setups, and social proof-driven pages that build trust fast. What’s the difference between educating your audience and giving them a solution?
Landing pages are your brand’s best shot at turning curiosity into clicks, and clicks into customers.
Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.
Visit https://prescientai.com/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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32:40
S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ)
Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise?
Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designers and 3D renders, Andrew is able to help the visuals of their products become the first thing anyone notices.
Plus, how can you incorporate AI into your workflows? While you don’t want AI to create the entire strategy or design for you, you can definitely use it to fill in the gaps in media buys, ideation, and more.
And, how do beverage companies make the drinks look so ice cold and visually appealing? The secret is really a spray bottle and a creative director. Do you need lots of money to make it look good? Not necessarily.
Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.
Visit https://prescientai.com/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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34:04
S12 E1: Entrepreneurship, Creative, Crowdfunding, and More (with Kevin O’Leary of Shark Tank)
New season, new guests. This episode’s guest has worked with Mr. Beast, Selena Gomez, and more—and you’ve definitely seen him on your own TV.
Nik’s got Kevin O’Leary of Shark Tank to give us the run down of entrepreneurship, creativity, and crowdfunding. He’s done everything from low-budget ads to working with multimillion dollar commercials. Why does creativity still matter, and how does bad creative affect the whole project? It matters more than we think. Is crowdfunding still relevant today?
Plus, why are some celebrity brands failing? The truth is, people smell BS from a mile away. The audience knows whether it's authentic or not, and that makes or breaks the products’ success.
And, what’s Kevin’s REAL opinion on Poppi after choosing not to invest in it on Shark Tank? He shares what he thinks of the product and why Shark Tank is the American Dream personified.
Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.
Visit https://prescientai.com/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
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