Limited Supply

Most brands are still buying ad space…the smartest ones are building an army instead.

In this episode, Nik shares his recent conversation from the Social Commerce Summit in NYC, where he and Heatmap.com's Dylan Ander dig into exactly what's working in social commerce and creator marketing right now.

Nik breaks down why the best brands have stopped treating creators like a media buy and started industrializing them, building real, commission-based "creator armies" the same way Comfort scaled with the now-famous Hudson Method.

He unpacks his concept of persona mapping and persona maxing, why YouTubers and vloggers specifically outperform every other creator type on paid, and gets brutally honest about his own celebrity brand flops to explain why most celebrity brands don't survive past day three.

For brands doing $3–10M a year without a nine-figure budget, Nik lays out a practical playbook: parallel-path your creator and paid funnel strategy, feed winning ad angles back to creators (and vice versa), and find your product's exact price "sweet spot" for TikTok Shop before you scale spend.

If you're trying to figure out where your next dollar of creator marketing budget should actually go, this episode is as tactical as it gets.

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Tatari helps brands run TV like a modern performance channel.

Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform.

By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social.

The result: more control, better reach, and TV spend that can actually be tied back to business results.

Learn more at ⁠tatari.tv/limitedsupply⁠.

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Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

A billion-dollar ad budget sounds like it solves everything. It doesn't.

Nik shares a recent experience he had sitting in on a CMO offsite for one of the largest consumer brands in the world, expecting the conversation to be light-years beyond anything a $10M or $50M brand deals with. Instead, he found the exact same problems: slow creative production, personalization that doesn't scale, and attribution that never tells the full story.

In this solo episode, Nik breaks down why more resources at a big company often means more dependencies, not more speed, and uses the "telephone game" as the perfect analogy for what happens when a single test has to pass through strategy, brand, legal, and five other teams before it ever runs.

He also gets into:

Why lean, scrappy brands often move faster than teams with 10x the budget

The real cost of approval bottlenecks on how fast you can learn

Why deliberate angle testing beats "spray and pray" every time

A first look at the "creative supply chain," the framework Nik's been using with clients to source, produce, and test content on repeat

If you've ever wondered why growth feels harder the bigger your team gets, this episode is for you!

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Tatari helps brands run TV like a modern performance channel.

Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform.

By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social.

The result: more control, better reach, and TV spend that can actually be tied back to business results.

Learn more at tatari.tv/limitedsupply.

Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

Most founders are still stuck living in a chat window…and it's quietly costing them hours every day.

In this episode, Nik shares his recent keynote from the 2026 Ecom AI Summit in NYC, breaking down exactly how he built "Jet Damon," his personal AI chief of staff, and the second brain system now running nearly every part of his business.

Listen as Nik walks through the three stages most operators get stuck in on the way to real AI leverage, then goes step-by-step into how a Mac Mini running Hermes powers 20+ specialized agents, from copywriters to an e-commerce ops manager, each paired with a "senior" agent that reviews their work before anything ships.

Nik prompts a full advertorial from scratch in real time, and shares the exact prompt he uses to onboard a brand-new agent in under two minutes, plus how his daily "cockpit" report flags revenue dips, rising CAC, and competitor moves before he's even out of bed.

If you're ready to stop checking five dashboards a day and start building a system that runs itself, this is the actual blueprint.

And if you want to follow along with Nik's full slide deck, head over to https://jet.nik.co/

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Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

Shopify just dropped its biggest update of the year — and if you're in ecom, this one actually matters.

In this latest episode of Limited Supply, Nik breaks down the five Shopify announcements that are going to change how brands build, sell, and scale in the age of AI commerce. From making your entire product catalog readable by LLMs to a massive affiliate play that could reshape the publisher ecosystem, Shopify isn't just keeping up with AI — they're betting the whole roadmap on it.

Nik covers the vibe coding integration that finally makes one-shot landing pages a reality inside your main Shopify store, why Sidekick is actually worth your attention now, and how the Shop app is positioning itself to become the default shopping agent across every AI surface you use.

Plus: the smaller updates that quietly matter — A/B testing on live themes, scheduled go-lives, WhatsApp as a native marketing channel, and what checkout intelligence actually means for conversion.

If you've been watching the agentic commerce wave from the sidelines, this is your signal to start paying attention.

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.

Emails sent at the exact moment each shopper is most likely to buy.

11+ abandonment flows and smart multi-step campaigns live in minutes.

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠⁠.

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Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

Most brands spend thousands driving traffic but send visitors to the wrong pages.

In this solo episode, Nik breaks down his complete process for creating high-converting landing pages and listicles that turn paid traffic into customers.

From research and copywriting to UX, design, and testing, Nik shares the exact framework he uses to build pages that consistently outperform traditional product pages and homepages.

You'll learn:

Why AI can sometimes hurt the research process

How to uncover customer insights that actually matter

How to structure landing pages that keep visitors engaged from click to conversion

Whether you're running paid social, optimizing conversion rates, or building your next campaign, this episode is packed with practical strategies you can implement immediately.

And be sure to check out the links below to see the listicle examples Nik shares during the episode

Bioroot labs listicle - nik.co/pod-lp-1Bioroot labs PDP - nik.co/pod-lp-2Hydroh listicle - nik.co/pod-lp-3Hydroh PDP - nik.co/pod-lp-4Koriderm listicle - nik.co/pod-lp-5Purestrike listicle - nik.co/pod-lp-6IM8 8 Reasons Why - nik.co/pod-lp-7Gruns collab - nik.co/pod-lp-8Gruns 7 reasons - nik.co/pod-lp-9Gruns 6 reasons - nik.co/pod-lp-10

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.

Emails sent at the exact moment each shopper is most likely to buy.

11+ abandonment flows and smart multi-step campaigns live in minutes.

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠⁠⁠.

---

Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma