$100K Playbook with Mike Koziol

• How I Accidentally Went Viral and Made $100K From a LinkedIn Post

  What if one LinkedIn post could change your whole year?In this episode, I break down the exact strategy behind my viral consulting report post: how I wrote it, how it became a client magnet, and how I turned 2,000+ comments into over $100K in revenue in just a few weeks. I walk through how I validated demand, used DMs instead of automations, and built a high-value pipeline with zero paid ads. If you want to learn how to sell your ideas before you build, and how to turn content into cash, this is the episode.Discussion points:Why the "guru tactics" didn’t work (and what did)How to structure content that builds credibility and connectionThe Notion vs PDF strategy and building a living report

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• If Your Content Isn’t Working, Ask This One Question

  This is the simplest copy tip you’ll ever hear—and most people skip it.In this short episode, I unpack the power of asking “so what?” every time you create content. Whether it’s a lead magnet, a LinkedIn post, or a sales page, most content flops because it lacks clear value for the reader. I share how I used this question to turn a short PDF into a 70-page viral report that drove over 2,000 comments and $100K in sales.Discussion points:The "so what" test for every piece of contentHow to write from your audience's POVTurning surface-level insights into deep, practical value

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• Sell Before You Build: The Consultant's Shortcut to Offers That Actually Sell

  If you keep building offers, lead magnets, or programs nobody buys, this episode is your wake-up call. I explain why selling the idea first—before you build anything—is the smartest way to avoid wasted time and energy. I walk you through my original $1.5K/month group offer that launched while I was still working my 9-5 from my car... with nothing built. You'll learn the exact framework I use to test demand, validate pricing, build programs as I go, and even launch lead magnets without ever creating the resource first. Plus: how to avoid the "waitlist trap," how I structure group offers with just a skeleton, and why your audience needs to fall in love with the result — not your product idea.

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• Cold Outreach Doesn’t Suck (You Just Need This Framework)

  Cold calling and cold DMs have a bad reputation—but they can work beautifully when done right. In this episode, I break down a call I had with a new client, why cold calling was the right move for his niche, and the exact 7-part framework I gave him to make it work. You'll learn how to prep for outreach, how to open the conversation without sounding desperate, what to say instead of pitching, and how to turn a cold lead into a warm sales call. Plus: the one mindset shift that turns rejection into free market research, and how to build a system that feeds your content, your offers, and your client pipeline all at once.Access the notes and summary of the Cold Outreach flow HERE

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• Why Most Consultants Are Stuck (and How to Fix It With Positioning)

  If you’re attracting the wrong clients, stuck undercharging, or burned out from custom projects—you don’t have a sales problem. You have a positioning problem. In this episode, I walk you through what niching down really means (hint: it’s not just picking an industry). I break down how to choose the right niche, diagnose poor positioning, and design a premium offer that commands attention and high fees. If your calendar is full of tire-kickers or you’re tired of justifying your prices, this one’s for you.

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O $100K Playbook with Mike Koziol