From Brand to Build Mode: How Retailers Are Navigating Leaner Teams and Tighter Margins
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Katie Carlson, vice president of partner success at Fluent Co., a leading commerce media platform helping brands engage audiences, unlock new revenue streams, and drive measurable results at scale. Listen in as Carlson discusses her career shift from brand-side marketing to tech partner…
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How ESW Optimizes Inventory Management for Worldwide E-Commerce
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rachel De Los Santos, senior director of client success at ESW, the global direct-to-consumer e-commerce leader. Listen in as De Los Santos provides an overview of her role (1:05), ESW's business offerings for retailers and brands (2:00), and what strategic inventory optimization looks…
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Optimove Exec on AI and the Future of Retail Marketing
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial intelligence (AI) in retail marketing (2:42), as revealed in the…
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Beyond the Brief: How Agencies Drive Strategic Growth for Retailers
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Megan McDonagh, chief marketing officer at Wpromote, a top independent marketing agency that challenges convention to accelerate growth for brands. Listen in as McDonagh provides an overview of Wpromote and her career background (1:00), the wide variety of industries the agency serves (3:40),…
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Secrets to Marketing Performance and Data Integration With Adverity
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity's offerings (1:00), the evolution of marketing data management in retail (2:50), and the biggest data management…
Total Retail Tech Insights was created as a resource for executives in the retail industry who seek information and solutions for their technology wants and needs. Through brief but in-depth interviews with subject matter experts and industry thought leaders, listeners take away actionable information and practical advice to help drive their technology road maps. From idea to implementation, Total Retail Tech Insights is the content retail executives need to optimize their use of technology throughout their organizations.
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