Audio Products Podcast

Our guest is Diana Monroy-García, founder of MC Media who is an expert in digital asset management and media production. Her expertise encompasses audiovisual collections research and management, copyright clearance, sync licensing, and comprehensive library and metadata management. Her focus is on improving rights information management within the digital ecosystem, particularly through the development of innovative technology.

In this episode, we talk with Diana about:

✅ why metadata is the foundation of music distribution and licensing
✅ the most common (and costly) metadata mistakes artists and producers make
✅ how poor data management leads to lost royalties
✅ how standards like ISRC, ISWC, ISNI, UPC and DDEX shape the music ecosystem
✅ what product teams need to understand before building tools for the music industry

 

➡️ Support our podcast and get premium content

https://buymeacoffee.com/audiopodcast

 

➡️ Join our Discord

https://discord.com/invite/jd6Fgv5XTR

 

➡️ Sign up to our newsletter for audio job openings, articles and upcoming events

https://tinyurl.com/ywjxwszr

 

➡️ NoiseWork DynAssist

https://noiseworksaudio.com/?ref=wojciech

 

Recommended by Diana:

 

➡️ MCs newsletter access where we'll drop the early access to our Embedding Up tool:

https://mcmediadk.gumroad.com/

 

➡️ A compilation of useful general resources about music: the market, rights, and others:

https://www.ifpi.org/resources/

 

➡️ If you're an artist who wants to get an ISRC code for your music without going through a distributor or your country's rights organisation:

https://isrc.ifpi.org/get-isrc/assign-isrc-online

 

➡️ The best practices compilation from DDEX standards:

https://kb.ddex.net/implementing-each-standard/best-practices-for-all-ddex-standards/

 

➡️ A good citizen took the DDEX standards and turned them into a fully readable/workable library for development (strongly recommend going to the examples section):

https://ddex-suite.org/docs/intro

 

#audioproductspodcast #musictech #metadata #musicindustry #datastandards #ISRC #DDEX #productmanagement #audioPM

Most people know Andrew as a three-time Grammy-winning mix engineer who has worked with artists like Red Hot Chili Peppers, Metallica, Adele, Jay-Z and many others.  
 
But fewer know he’s also spent years designing audio products - both in collaboration with companies like Waves Audio and independently using the SoundFlow platform.
 
In this episode, we talk with Andrew about:
 
 the real challenges and pain points of working as a top-tier mix engineer, how to build meaningful products in a saturated audio tools market, how workflow, automation and UX shape creativity in the mix room, which products and tools Andrew actually uses and recommends today, how he builds his products
 
 Bonus: Bounce Factory Lite is now included in Avid Pro Tools 2025.12 at no extra cost https://www.avid.com/resour.../whats-new-in-pro-tools-202512
 

➡️ Bounce Factory Tutorialhttps://youtu.be/sCJnqaMVyK0?si=1cqng03yehYNZFDI&t=1
 

➡️ Support our podcast and get premium content

https://buymeacoffee.com/audiopodcast

➡️ Join our Discord

https://discord.com/invite/jd6Fgv5XTR

➡️ Sign up to our newsletter for audio job openings, articles and upcoming events

https://tinyurl.com/ywjxwszr

➡️ NoiseWork DynAssist

https://noiseworksaudio.com/?ref=wojciech

 

🎉 Bounce Factory Lite is now included in Pro Tools 2025.12 at no extra cost

👉 https://www.bouncefactory.net/

 

Bounce Factory Tutorialhttps://youtu.be/sCJnqaMVyK0?si=1cqng03yehYNZFDI&t=1
 
 

Recommended by Andrew

 

➡️ Genki instruments ring

https://genkiinstruments.com/wave

 

➡️ How to listen by Fab Dupont

https://www.puremix.com/mentors/fab-dupont

 

➡️ One-on-one, live, interactive mixing lessons/mentoring sessions with John Paterno

https://www.mix-therapy.com/

 

➡️  Scheps Omni Channel 2 (with Waves Audio)

https://www.waves.com/plugins/scheps-omni-channel

This time we look back at 2025 — through the voices of the people who shaped it.

From indie plugin developers and AI startups, to UX leads, hardware PMs and R&D heads at companies like Roland, Universal Audio, Safari Audio and d&b audiotechnik — 2025 gave us 15 deep conversations about what it really takes to build audio tools that matter.

In this solo episode, Wojciech reflects on:
• What builders, designers and founders taught us about careers, workflows and innovation
• Recurring themes across companies of all sizes – from Beatport to Pro Sound Effects
• The hidden skills and rituals that make audio products succeed (or fail)
• Trends in AI, sound design, UX and product culture that emerged from the year
• What we’re launching next and how you can be part of it

If you're working in or around audio — or building tools for those who do — this wrap-up is for you.

Thanks for being with us this year! 🙏

➡️ Join our course AI-Augmented PM

https://aipm.rokanan.com/

 

Other links

➡️ Join our Discord

https://discord.com/invite/jd6Fgv5XTR

 

➡️ Sign up to our newsletter for audio job openings, articles and upcoming events

https://tinyurl.com/ywjxwszr

 

➡️ Support our podcast and get premium content

https://buymeacoffee.com/audiopodcast

 

➡️ Check out our Meetups in Berlin for audio product leaders

https://audioproductjam2.eventbrite.com

 

About Wavelab Incubator

➡️ https://www.wavelab.io/en/startups-2/

 

Teresa Torres: Continuous Discovery Habits 

➡️ https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309

We met again with Dr Tomasz Żernicki. This time we talked about how AI is reshaping product management workflows and what it really means for PM jobs. Is AI going to take over, or will it finally let PMs focus on strategy instead of chasing tickets and status updates?

➡️ Join our course AI-Augmented PM

https://aipm.rokanan.com/

 

➡️ Join our Discord

https://discord.com/invite/jd6Fgv5XTR

 

➡️ Sign up to our newsletter for audio job openings, articles and upcoming event dates

https://tinyurl.com/ywjxwszr

 

➡️ Support our podcast and get premium content

https://buymeacoffee.com/audiopodcast

We met Andrew Cresswell, Head of Product Sales at ICEpower A/S.

➡️ Join our Discord:

https://discord.com/invite/jd6Fgv5XTR

➡️ Sign up to our newsletter for audio job openings, articles and upcoming event dates:

https://tinyurl.com/ywjxwszr

➡️ Support our podcast and get premium content:

https://buymeacoffee.com/audiopodcast

➡️ How to get from start-up to scale-up

https://organizationalphysics.com/2015/10/15/rethinking-product-management-how-to-get-from-start-up-to-scale-up/



➡️ Audio Product Portfolio Management course

https://rokanan.com/2025/12/17/audio-product-portfolio-management-2/

#audioPM #musictech #proaudio #scaleup #productportfolio