A Well-Designed Business® | Interior Design Business Podcast

Today With LuAnn Nigara:

When a potential client asks an AI search tool for an interior designer who solves the exact problem you solve, will your business show up?

LuAnn decided to test the question on her own business, and the results were eye-opening. AI understood a lot about LuAnn Nigara Inc., but it missed one of her newest offers and recommended a one-time coaching program from around 2017 that hasn't been available for years.

In this solo episode, LuAnn connects this discovery to lessons she's been teaching for nearly a decade, including Fred Berns' “Only,” Deb Mitchell's approach to specific website copy, Melissa Fields' lesson on connecting your differentiators to client benefits, and Robyn White's reminder that beautiful work is not enough.

You'll learn how to audit the public information about your own design firm, test the real questions your ideal clients may be asking, and identify where outdated, generic or incomplete information may be getting in the way.

The goal isn't to write your website for robots. It's to make sure the information about your business is current, specific and true, so the right clients can understand why you're the right fit.

Connect with LuAnn Nigara:

LuAnn’s ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠

LuAnn’s ⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠

Like Us: ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠

What’s new with LuAnn Nigara:

RSVP to the 10th Birthday Party for A Well-Designed Business Podcast in HPMKT

⁠Boardroom for Creatives⁠

⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.

Purchase LuAnn’s Books Here:

Book 1: ⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠

Audiobook: ⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠

Book 2: ⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠

Book 3: ⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2

Today With Jennifer Tokatyan:

Today on A Well-Designed Business, I speak with Jennifer Tokatyan, leadership consultant and partner with Eileen B Hahn. With over 20 years of experience, Jennifer shares her proven 7-step framework for building strong company culture that drives team performance and business growth. Don’t miss information about her upcoming LuAnn University course, “Build an Exceptional Team that Gets Results,” starting January 2025.

LuAnn Nigara and Jennifer Tokatyan’s Ah-Ha Moments

“Culture matters the moment you have another human being you are interacting with because you are now interdependent on them to execute on the very things you are trying to deliver,” – Jennifer Tokatyan

“Once you clarify yourself as the leader and you exemplify that and are consistent, the whole team will follow. And the ones who don’t, you can show them the door,” – LuAnn Nigara

More About Jennifer Tokatyan

Jennifer Tokatyan is a leadership consultant and a consulting partner with Eileen B Hahn. Jennifer has over 20 years of experience in small and large organizations across multiple industries in public, private and nonprofit sectors. She has worked with and for Fortune 500 companies as well as fast-paced entrepreneurial start-ups and Founder-led companies including interior design, hospitality, real estate, apparel, retail, manufacturing, non-profit and more.

Jennifer provides leadership, talent optimization, organizational development, strategic HR consulting and coaching to organizations seeking to grow their people and business, deliver on their brand promise, create the culture and environment where its people flourish and achieve exceptional results. She has several active interior design clients across the United States and was on the expert panel at LuAnn Nigara’s Power Talk Friday at High Point Market in October, 2022.

Connect with Jennifer Tokatyan

Website

LinkedIn

What’s new with LuAnn Nigara

RSVP to the 10th Birthday Party for A Well-Designed Business Podcast in HPMKT

⁠Boardroom for Creatives⁠

⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows:

AWDB #68: Chad James- “Think Forward” – Employee Management

Today with Pamela Durkin:

Welcome to a Well-Designed Business. Today with Pamela Durkin, author of Elevate and owner of Pamela Durkin Designs, we are discussing how to time block our tasks. Pamela is coughing up some great strategies on how we can set specific blocks of time for specific tasks that will help us, get this, “Get more done in one day then you used to get done in an entire week.”

Pick it apart:

[2:00] Pamela talks to us about time blocking to increase productivity.

[8:30] Pamela takes us to the next level of getting a weeks’ worth of things done in a day.

[11:15] Pamela explains a strategy for completing the potential tasks we get from when we check all of our emails.

[26:00] Pamela and LuAnn discuss the importance of communicating to your clients your time expectancy.

LuAnn and Pamela Durkin’s Ah-Ha moments:

“We need concentrated time to accomplish anything. We need to be aware of the fact that bouncing around to different tasks can hurt our productivity. ” – Pamela Durkin

“If we can think about where we are spending our time and how that relates to money in our business, then you ask yourself if you should even be doing those things.” – Pamela Durkin

“Time blocking is more than being efficient, it’s understanding that we have finite hours in the day and if we’re not making enough money by putting these blocks of time in, then maybe we are not charging enough.” – Pamela Durkin

“We are imperfectly perfect and always a work in progress. We should always give ourselves a pat on the back for our progress. As long as we are trying and moving forward, it’s all good.” – Pamela Durkin

More about Pamela Durkin:

Pamela Durkin, ASID, LEED AP ID+C

Design is powerful and Pamela wants designers to step into that power. After 30 years in the high-end design business, she is now helping other designers create a business they love through her In Demand Designer Program. She teaches them how to be magnetic and attract the best clients. This method makes owning a design business easier and more fulfilling. Her book, Elevate! can be found on Amazon.

Pamela Durkin has been a professional interior designer for over 30 years. She is a past-president of ASID Florida South Chapter and served on the Board of Architecture and Design in NJ. She lives in Naples, FL and in her spare time, loves spending time on the beach and learning new moves in her home dance studio.

Connect with Pamela Durkin

Website

Instagram

Facebook

LinkedIn

Book

What’s new with LuAnn Nigara

RSVP to the 10th Birthday Party for A Well-Designed Business Podcast in HPMKT

⁠Boardroom for Creatives⁠

⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

Purchase LuAnn’s Books Here:

Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠

Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠

Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠

Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s ⁠Website⁠

LuAnn’s ⁠Blog⁠

⁠Power Talk Friday⁠

Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast

Other Shows Mentioned:

Episode 577: Power Talk Friday: Amber De La Garza, LuAnn is in the “Productivity” Hot Seat

Episode 607: Project Management with Specific Deliverables and Deadlines

Today With Robyn White:

We all know that marketing matters. But so often when I’m talking to newer designers, I realize that marketing is misunderstood—especially when it comes to the luxury client.

My guest today, Robyn White, understands that. Today, she’s here to talk about what marketing really is, how marketing for the luxury client is unique, and how to incorporate your personality and story into your messaging.

Pick It Apart

[2:26] Robyn and LuAnn reflect on what marketing really means.

[6:54] Robyn explains the difference in marketing to a luxury client.

[15:54] LuAnn and Robyn discuss how important it is for your website to show what makes you unique.

[27:43] Robyn explains how to convey luxury through your website.

[43:14] Robyn and LuAnn reflect on how important your website is.

LuAnn Nigara and Robyn White’s Ah-Ha Moments

“The more marketing you do, the more you’ll start to realize that people don’t care that much about what you’re trying to sell to them, because it’s not about them. When you turn the tables and make your marketing about how you help them and what problems you solve, they become interested.” – Robyn White

“If I can read a page on your website and I can substitute any person’s name for this because there’s nothing so specific that is only you, then you haven’t done your job in explaining who you are or what it’s like to work with you.” – LuAnn Nigara

More About Robyn White:

Robyn White is the owner and founder of RDW Design Studio, a boutique website design studio located on Cape Cod, MA. Robyn offers a refined website design experience for clients who value quality and want a strategic, sophisticated and simple website designed so they can book more premium clients.

Robyn specializes in helping interior designers, architects, stagers and organizers elevate their website so it reflects the high-quality work they provide and so their business has the online home it deserves. Through her impactful and strategic website design, she positions her clients as the premium choice by making the right first impression online.

She helps her busy clients go from overwhelmed to overjoyed with their websites by taking care of all the techie stuff without the techie talk. Through her supportive, streamlined and stress-free design process, Robyn designs websites that are not just beautiful, but allow her clients to show up online with confidence and attract their ideal clients.

Connect with Robyn White

Website

Instagram

Facebook

LinkedIn

Get a Freebie!

What’s new with LuAnn Nigara

RSVP to the 10th Birthday Party for A Well-Designed Business Podcast in HPMKT

⁠Boardroom for Creatives⁠

⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

Purchase LuAnn’s Books Here:

Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠

Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠

Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠

Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s ⁠Website⁠

LuAnn’s ⁠Blog⁠

⁠Power Talk Friday⁠

Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast

Other Shows Mentioned:

#466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

#174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

#159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer

#841: Power Talk Friday – Nancy Ganzekaufer – The Profit Insiders for Interior Designers.

Today with Deb Mitchell:

Welcome to A Well-Designed Business, it’s Power Talk Friday! LuAnn shares a conversation with Deb Mitchell on today’s show. You may know Deb on Instagram as DesignWriterDeb. She’s a writer specializing in serving interior designers. Did you know that your own writing style can differentiate yourself from other designers in the way it reflects your personality and your style? And that the most impactful way of writing speaks to the client? Listen in for tips on how you can make this happen, or how you can work with Deb if you’re needing a little extra help in communicating effectively with your ideal client.

Deb Mitchell’s career as a professional writer began when she responded to an ad in a local Charlotte, NC magazine seeking volunteers for a readers’ panel. On a tour of the magazine’s offices with the other selected panelists, the idea for an article came to her and when she mentioned it to the editors, they hired her on the spot as a writer. Nearly ten years and hundreds of articles later, Deb decided to blend her design feature writing experience with her pre-writing career experience in high-end retail sales to help interior designers move their businesses forward with strategic copywriting and content marketing services.

Today, Deb’s client list is ever growing with designers at nearly every stage of business. Most recently, she’s joined forces with two experts, a branding designer and a website developer, to offer designers an all-in-one option for fully custom designed and copywritten WordPress websites.

Deb has by-lined articles in publications such as Casual Living, Design Texas, Lake Norman Magazine, and Today’s Charlotte Woman, and on The Renegade Writer blog. Her ghostwriting has appeared in dozens of top shelter publications and design blogs.

Show Highlights:

Start the writing process with getting to know your clients. What do they care about?

When writing, differentiate yourself by considering how you are different from your colleague in aesthetic, processes, delivery of services, and personality.

Make your writing reflective of you. Don’t write a bio that’s so vanilla we can substitute another designer’s name for yours.

Don’t be intimidated about writing. Get your ideas out of your head and get someone to take a look at your copy and help with editing.

Create a “messaging” folder – it’s a living document used to hold your core words, thoughts, and phrases. Add to it as you come up with copy that helps define you and will resonate with your clients. Start by finishing these statements:

I believe my clients deserve…

I believe my clients should experience…

When speaking about me, someone said…

To create consistent messaging, refer to this file when writing your social media, creating a new web page, or preparing to speak on a panel.

Read your reviews to get ideas and reflect the language your clients use.

LuAnn and Deb cover the services that Deb offers.

Connect with Deb!

Deb’s Email

Deb’s Website – Schedule a Free Consultation Today!

Deb’s Instagram

Deb’s Facebook

Deb’s Pinterest

Websites Mentioned:

Blakely Interiordesign

Victoria At Home

Links :

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! – For checklists, resources, and extra goodies!

Purchase LuAnn’s Books Here:

The Making of A Well – Designed Business: Turn Inspiration into Action

A Well-Designed Business – The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast – Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

Other shows mentioned:

#174 Fred Berns- Own Your “Only” Word & Tips to Discover Yours

#125 Nicole Heymer: How to Brand Your Business

#544 Natalie Norcross: Natalie Norcross: 5 Things To Do To Get PR

#364 Janelle Photopoulos: Leading, Not Simply Running, Your Interior Design Firm